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Corpus Approaches to Critical Metaphor Analysis
In a stimulating and novel approach, this book explains why metaphors are persuasive, suggesting that they are ideologically effective because they are cognitively plausible and evoke an emotional response. "Critical Metaphor Analysis" is then developed in a series of corpus-based studies in which analysis of collocations provides insight into the cognitive motivation and ...more
Hardcover, 280 pages
Published May 14th 2004 by Palgrave Macmillan
(first published February 17th 2004)
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