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Multichannel Marketing: Metrics and Methods for on and Offline Success
by
Akin Arikan
No longer can the offline remain separate from the online. Integrated, customer-centric, cross-channel marketing campaigns persuade customers to act, provide greater ROI, and ultimately improve your organization's bottom line. This must-have guide synthesizes the successful methods and metrics that online, direct, and brand marketers have employed for years so that you can...more
Paperback, 288 pages
Published
April 28th 2008
by Sybex
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