The Price of Everything: A Parable of Possibility and Prosperity

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The Price of Everything: A Parable of Possibility and Prosperity

3.58 of 5 stars 3.58 · rating details · 217 ratings · 50 reviews

Stanford University student and Cuban American tennis prodigy Ramon Fernandez is outraged when a nearby mega-store hikes its prices the night of an earthquake. He crosses paths with provost and economics professor Ruth Lieber when he plans a campus protest against the price-gouging retailer--which is also a major donor to the university. Ruth begins a dialogue with Ramon a...more

Hardcover, 203 pages

Published September 1st 2008 by Princeton University Press (first published August 4th 2008)

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Jan 23, 2009 Nicole added it

"Much of the novel is a one-on-one seminar about how price signals create a market more efficient than central planning could ever do, and Roberts is good at illustrating this difficult concept. There are many examples of how the same unplanned order arises in the natural world, both explicit and implicit� for example, a flock of birds with a common goal, or dancing couples in a nightclub. But it� s not strictly a series of lectures. The story of a born teacher, full of passion about even her ve...more

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Aug 26, 2012 Mary rated it 5 of 5 stars

The Price of Everything by Russell Roberts utilizes fiction to educate the reader about economic theory, taking events from everyday life and divulging the principles that explain how markets work, and entertains and engages the reader to think about what Adam Smith called “the Invisible Hand.”1
The story begins with an earthquake causing Ramon Fernandez and his girlfriend, Amy, to shop for flashlights first at Home Depot, where the supply has run out, and then at Big Box, where prices have been...more

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Dec 12, 2009 Doug rated it 5 of 5 stars

Recommended to Doug by: dfechter@optonline.net

A pedantic tale which is really designed to educate the reader about basic economic concepts. Despite the fact that long stretches resemble classroom lectures, the story moves along fairly well. It is particularly good at taking on some of the 'conventional wisdom' which is inconsistent with economic thinking. A good example is a case where some stores mark up the prices of certain goods, such as flashlights, when demand surges due to an earthquake. A common, and natural, reaction, is anger at t...more

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Dec 06, 2009 Mahala Helf rated it 1 of 5 stars

Simplistic, unimaginative, outdated & cliched attempt to glorify the market and analogize human economic behavior with natural phenomena. Roberts wants us to believe that birds, ants, and markets mystically/magically achieve the best for all without any group communication or intentionality.
The analogy fails. He is either incredibly lazy(well, he does base his bird theory on one anecdote & ask readers to write in ...he couldn't be bothered to google for confirmation ) or willfully ignora...more

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Sep 02, 2009 James rated it 2 of 5 stars

If you are curious about some of the basic principles of microeconomics and don't know anything about them, this might be a lovely book to read. The lectures - which are most of it - are lucid and straightforward and clear. Beyond that: it's hard to get mad about this, because (a) the book is labeled as a "parable", not a novel, and (b) the book imparts the sense that Russell Roberts, the author, writes this kind of stuff out of a genuine desire to educate, but to this reader anything that wasn'...more

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Jan 30, 2009 Aastha rated it 3 of 5 stars

As I started reading this book, I kept thinking how perfect it would be for an aspiring student of economics to read, freshman or sophomore year of college. Its conversational style (the book is largely written as a conversation between a teacher and a student) makes it a lively, if a little preachy, read. Some things are really interesting to think about, like the elements that go into creating a pencil, and how so many jobs, around the USA and around the world, are so intrinsically linked in t...more As I started reading this book, I kept thinking how perfect it would be for an aspiring student of economics to read, freshman or sophomore year of college. Its conversational style (the book is largely written as a conversation between a teacher and a student) makes it a lively, if a little preachy, read. Some things are really interesting to think about, like the elements that go into creating a pencil, and how so many jobs, around the USA and around the world, are so intrinsically linked in this global economy. In addition, the side-story of the two students, Ramon and Amy, and their love and friendship, would appeal to a college student.

The economics is very simplistic, and many counter-arguments are not presented in the book. The arguments are part of the neo-classical, Washington consensus form of political economy; but, as today's times are proving, one cannot assume that it is the best path for economic success. But they are well-argued, and presented in a way that is easy to contextualize.

I'm not quite sure what the author was thinking when he penned the passage about the global economy, though. Gems such as "self-sufficiency is the road to poverty" and "rich nations open their borders and poor nations tend to restrict trade" were part of a botched attempt at explaining the workings of international trade in a single page. That part should have been either skipped or expounded upon.

The side text in italics at the beginning of each chapter, which presents the image of Cuba under Castro and then following his death, is a little unnecessary and doesn't add much value to the book. It sort of annoyed me, in fact, that the author painted Castro as the bastion of anti-democracy, anti-capitalism, and anti-freedom. It seemed to me a gross oversimplification of the economy of Cuba, and sort of a counter-intuitive addition. After all, isn't the US contributing to keeping Cuba poor in some way with its embargo? The same US that has, according to the author, "opened its borders"?

All in all, a quick and enjoyable read, which would serve as a perfect gift for someone who is just getting to discover the joys of economics!(less)

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May 22, 2012 Tyler rated it 4 of 5 stars · review of another edition

Wow. This book was very, very good in my opinion. I am really only familiar with professor Roberts because of his infamous Hayek VS Keynes raps but he deserves more credit for making economics entertaining. Not just through videos or raps but this elegant short parable kept me wanting to read more. Not just the information in it, which alone deserves a high rating, but the actual story kept me wanting to read more. It would have been a 5/5 if I felt like the ending wasn't a little weak. I did li...more

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Apr 25, 2012 Ernestasia Siahaan rated it 4 of 5 stars

Shelves: fiction, economy

I was going to give this 3 stars based on the story-writing alone. But I learned so much from this book, it deserves more than 3 stars.

Having read a little review of this book beforehand, I had expected it to be teaching about economics - which it did well. But to my surprise, the book actually made me more passionate about the art of teaching and investing time in my students.

The character of Ruth Lieber touched me with her way of imparting her passion on economics and her way of meeting more...more

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Oct 09, 2009 Ben rated it 4 of 5 stars

Shelves: economics-finance, fiction-lit

A great introduction to emergence, or spontaneous order, as well as the information gathering function of prices. The choice of writing this in novel form allows for more of a back and forth between the teacher and student, though there are a few parts that are lectures. Roberts does an excellent job of making the material understandable, as well as putting together a readable story.

At some point in the future I will have to read this again, and also read The Wisdom of Crowds as both have simil...more

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Feb 20, 2013 Greg Linster rated it 5 of 5 stars

Shelves: all-time-favorites

You've likely heard of the pop economics genre, but did you know that there is econ-fiction too? Perhaps econ-fiction is a merely a branch of pop economics, but either way, it makes for a great way to teach basic economics to inquiring young (and old) minds alike. And as far as I'm concerned, Russ Roberts (a professor at George Mason University) writes some of the most powerful didactic fiction about economics around.

His book, The Price of Everything , is a parable that engages readers and nudge...more You've likely heard of the pop economics genre, but did you know that there is econ-fiction too? Perhaps econ-fiction is a merely a branch of pop economics, but either way, it makes for a great way to teach basic economics to inquiring young (and old) minds alike. And as far as I'm concerned, Russ Roberts (a professor at George Mason University) writes some of the most powerful didactic fiction about economics around.

His book, The Price of Everything , is a parable that engages readers and nudges them to think deeply about the economic concepts that we encounter in our everyday lives. The two main characters in the story are Ramon Fernandez, a budding tennis prodigy who is studying at Stanford, and an economics professor named Ruth Lieber. At one point in the story, Professor Lieber poses the following question: "Don't you think it's strange that in America, the country where the greatest economic revolution in history has taken place, the average citizen has no idea why we're richer?" I would add that it's not only strange, it's very strange. Attempting to answer this question in intelligible and non-dull terms was (I suspect) Roberts' impetus for writing this book.

At the beginning of the story, we learn that an earthquake has just rocked the Bay Area. In the wake of the disaster, Ramon and his girlfriend are on a quest to purchase some flashlights. Ever the champion for social justice, Ramon becomes outraged to find out that Big Box (a fictional mega-store) is selling flashlights at double the price of a Home Depot, which is fresh out of flashlights. While waiting in line to purchase the pricey flashlights at Big Box, Ramon becomes distraught when he sees a poor woman waiting in line who realizes that she can't afford baby food and diapers because of the store's post-disaster price hike. She only has $20, but needs $35 worth of food and diapers. Ramon asks: “How could she have known that Big Box would gouge her with doubled prices?” We then learn that Ramon collects money from other store patrons and is soon using a megaphone in front of the store to rile people up about this perceived injustice.

Not long after this debacle at Big Box, we learn there is a planned protest against Big Box on the Stanford campus. This is where Ramon meets Ruth Lieber, a university provost and economics professor. They chat about the protest and slowly end up developing a relationship that unfolds throughout the rest of the book. The economic lessons contained within the book largely play out through their many conversations.

In one such lesson, Ruth explains to Ramon how free-market price signals allow an economy to operate more efficiently than centrally planned ones. She goes on to elucidate (in a Hayekian vein) about the knowledge problem in economics, which Friedrich Hayek himself put this way: "The curious task of economics is to demonstrate to men how little they really know about what they imagine they can design.”

At one point in the parable, Professor Lieber is in the middle of a discussion with Ramon and we get the sense that she's feeling a bit rattled by a questioning Ramon. She collects herself and then shares some profound wisdom about economics by saying the following: “Oscar Wilde said that a cynic is someone who understands the price of everything and the value of nothing. Clever people like to say the same thing about economists, as if we were soulless calculators in green eyeshades, obsessed with prices and money. We’re mercenaries, it is said, weighing costs and benefits down to the last penny. But economics is not about prices and money. Economics is about how to get the most out of life.”

If there is only one thing to learn from this book (or about economics in general), I believe it is this last point. The beauty of Roberts' writing (and his podcasting) is that his ideas get in your bones. Accordingly, I highly recommend this book to anyone interested in learning about the dismal science, I mean economics.
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Jan 21, 2009 Rahul rated it 3 of 5 stars

Atlas Shrugged lite, this book is a fun fiction read that takes the reader through some basic economic philosophy in a non-boring manner. The book is set as a conversation between a professor and her student, who is involved in protesting a Wal-Mart like corporation for its business practices.

The author does a great job of conveying some basic tenets of neo-classical economics without getting bogged down in the details. The references to FA Hayek are great, and provide the reader with plenty of...more

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Jan 07, 2011 Gloria rated it 3 of 5 stars

Well I wouldn't call it captivating or incredibly wonderful as a novel or parable (and the non-explanatory writing was kind of clunky), and I'm not sure the italicized paragraphs at each chapter beginning really did much to help... But it was a good introductory text on basic economics. Seemed a little bit simplified (I had all sorts of questions to ask), so I guess the author succeeded in his goal to inspire curiosity and desire to learn more.

And most definitely interesting to read at the same...more

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Feb 24, 2013 Anna Ebers rated it 3 of 5 stars

A quick enjoyable read that I finished during my airport wait and subsequent flight. Would recommend it as an introductory text to my econ students. I especially like the discussion about the morality of large retailer charging higher prices in the aftermath of an earthquake. Ramon Fernandez reminded me of some people I know who could stir up a revolution over a thing they don't clearly understand. The character of Ruth Lieber made me think of Deidre M, even though I have never met her, this is...more

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Mar 03, 2013 Amy Sturgis rated it 2 of 5 stars

Shelves: 21st-century, political-thought

I wish I could offer two ratings here, one for the ideas behind the book and one for its execution.

First, the ideas. Roberts' goal is a most worthy one: to challenge and educate the reader about an often misunderstood aspect of the market, prices, and how prices send signals that help individuals unintentionally but efficiently coordinate their actions. (Thus the much-maligned phenomenon of "price gouging" after disasters, for example, serves important purposes: not only to encourage those who n...more I wish I could offer two ratings here, one for the ideas behind the book and one for its execution.

First, the ideas. Roberts' goal is a most worthy one: to challenge and educate the reader about an often misunderstood aspect of the market, prices, and how prices send signals that help individuals unintentionally but efficiently coordinate their actions. (Thus the much-maligned phenomenon of "price gouging" after disasters, for example, serves important purposes: not only to encourage those who need an item less to leave it for those who need it more, but also to communicate to other suppliers where more of the item is needed immediately.) Roberts, a professor of economics at George Mason University, understands prices and their relationship to innovation and prosperity, and I applaud him for looking for new ways to impart his insights.

Now to the execution. Unfortunately, this reads like a case study of how not to write a novel (or "a parable"). This is a series of economics lectures (in some instances, with paragraphs an entire page long) put in different settings - a classroom, a park bench, a coffee shop - linked by the skeleton of a story, flanked by two-dimensional characters. (These include a university provost/economics professor, a Cuban undergraduate and international tennis star, his Anglo-American girlfriend who is also a senator's daughter, the CEO of a chain retail store, and a perpetual graduate student/political activist/general agitator. It's ironic that the only character for whom I felt anything was the off-screen mother of the protagonist, who had risked all to escape the repression of Cuba and make a better life for her son in the United States.)

The flimsy set-ups for the monologues are sometimes painful to read, but not as painful as the stilted responses of the students as they sit dutifully for hours of "infodump-ery." (Does Roberts every listen to students? They don't talk this way.) Which brings me to my main complaint about the novel: the "lectures" (disguised as conversations, though the students rarely get a word in edgewise) are simply anemic rehashes of far better, more imaginative, and more compelling analyses. I can understand writing a novel to show, to demonstrate, these ideas rather than simply telling them, but Roberts is a "tell-don't-show" kind of author. And why "tell" an idea second-hand and watered down, when the original treatments are far better crafted and more interesting? For example, one of the first monologues is simply a weak revisitation of Leonard Read's brilliant 1958 essay "I, Pencil." Roberts adds no value to it. So why shouldn't readers simply go straight to Read instead? The answer: they should.

If Roberts had managed a deep and multi-layered story that brought a new or different light to the economic ideas (here I think of the genius of Elizabeth Gaskell's North and South or Robert Heinlein's The Moon is a Harsh Mistress), I would have welcomed it with open arms. Instead, I'd recommend skipping this text altogether and diving directly into the "Sources and Further Reading" appendix at the back.(less)

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Mar 07, 2011 Brian rated it 4 of 5 stars

Shelves: economic-prices

I loved this book, it will probably be a front runner for my favorite book of the year, though the year is young. Here the author explains how prices keep the free market in tune with the needs of the consumer.

There are books galore about this subject and I haven't read many but the thing that made this stand out is the story format along with several teaching dialogs between teacher and student. It held my attention throughout, with many of the dialogs drawing mental applause, with the AH-HA mo...more

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Oct 16, 2009 Linda rated it 2 of 5 stars

Recommended to Linda by: Daniel

About half-way through, and the dialogue is as clunky as those cars being recently swapped for cash . In fact, the book reads as the video accompanying my 7th grade Spanish book sounded: very contrived. "No hay carpetas," indeed.

But I do have to admit that there is some good in what the author is (obviously) trying to portray: that the world isn't just about corporate greed gouging the poor, but about innovation driven by incentives, not all of which are money. He challenges his readers to think...more

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Mar 29, 2009 Sally rated it 5 of 5 stars

Shelves: fiction, economics

Another book about economics! This story is about a college tennis player whose mother brought him from Cuba as a child and his friendship with an economics professor. The professor sees leadership potential in the guy and mentors him in his understanding of economics and the free market theory. It was very interesting and informative, and helped me to better understand the modern economy. Want to know why it is 'fair' for a store to raise its prices during natural disasters? Read the book!

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Nov 06, 2008 Heather Shaw rated it 5 of 5 stars

The Price of Everything is the name of a book I got in the mail recently from Princeton (978-0-691-13509-0). Apart from the intriguing title, the BISAC categories on the back were POPULAR ECONOMICS and FICTION. Huh?! Who could resist that?

Not me. I sat on the back porch one Saturday and didn’t get up until it was over. Then I went back through and made notes. Then, I decided that all of my children had to read it over summer break—required. A couple of days later, I talked about it to a friend o...more The Price of Everything is the name of a book I got in the mail recently from Princeton (978-0-691-13509-0). Apart from the intriguing title, the BISAC categories on the back were POPULAR ECONOMICS and FICTION. Huh?! Who could resist that?

Not me. I sat on the back porch one Saturday and didn’t get up until it was over. Then I went back through and made notes. Then, I decided that all of my children had to read it over summer break—required. A couple of days later, I talked about it to a friend of mine who teaches at a private middle school, convincing him that it would be a good pick for next year’s curriculum. Yes, it’s this good. I just love it when someone takes a topic that generally bores the pants off people and makes it discussion worthy.

Here’s how the book gets started:

Meet Ramon. He’s a senior at Stanford and a tennis star. He’s also an immigrant from Cuba, where his father was a champion and hero of Castro’s favorite sport, baseball. After the father’s death, however, the Great Leader’s favors dried up, and Ramon’s mother felt that opportunities for her son were greater in the US. Of course, after their immigration the statues of the baseball hero were pulled down and the photos erased.

So now, about twenty years later, Ramon and his girlfriend are having dinner one night and there’s an earthquake. They’re used to such things and finish the meal, but later decide that they could use a flashlight or two. They head to Home Depot. Too late. Flashlights are sold out. No worries; there’s a new gigantic everything store—a combo of Borders, Home Depot, and Sam’s Club—called Big Box. They’ll go there.

And they do. And in fact, Big Box has flashlights and milk and diapers and all the other stuff that other stores have run out of. BUT, there’s also a sign posted at the entrance that says: Tonight Only, All Prices, Double the Marked Price.

Predictably, in the parking lot there’s a bit of a riot going on, and some poor sap employee is trying to explain to the irate crowd that basically, there’s nothing he can do about it.

But, here’s the thing: Do they have flashlights? Yes. Do Ramon and his girlfriend buy one even though it costs double the usual? Yes.

In the checkout line, though, they hit a snag. A Spanish-speaking woman with a baby on her hip only has twenty bucks to cover her purchases—she didn’t plan on the prices doubling. Ramon gets involved. He calms the woman, passes a hat, and helps the woman check out. Then he heads outside to that poor sap employee who’s still trying to explain to masses why he’s just a poor sap. Ramon grabs the megaphone and starts to talk. “What kind of store,” he says, “decides to profit off of hungry children and a caring mother? We need to send a message…”

Stay tuned: between the Cuban story, Stanford economics classes, the Big Box boycott, and why no single person is capable of making a pencil, this is a beautiful little book about how the market economy works.

Author Robert Russell is also a professor of economics at George Mason University and research fellow at Stanford’s Hoover Institution. This is the third book where he stirs up an economic/fiction stew with his invisible hand.(less)

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Oct 03, 2010 Sean rated it 2 of 5 stars

The story was uninteresting, simplistic, often cliche, and even maudlin. But it does what it set out to do: inform the reader of some basic economics in support of free markets. I think Roberts is a good economist and my views are very similar to many of his, but this isn't a great book. I do give him credit for trying to find a way to educate people that resist learning economics presented in a more traditional manner, as an economically literate electorate is beneficial.

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Feb 24, 2011 Debbie rated it 2 of 5 stars

Shelves: economics

The book examines the very subjective nature of what we feel is a good price for the items we want or need. The chapters that dealt with tangible items, such as a cup of specialty coffee, were more interesting to me than the chapters on the intangibles. The book truly delves into "everything," as the title promises. But the chapters on the price of marriage, polygamy, happiness, democracy, faith, and so on were not as intriguing - again, to me.

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Mar 06, 2009 Colette Campbell rated it 3 of 5 stars

I've been wanting to learn a bit more about economics, but the books I've gotten in the past have been too boring for me. This is a fiction book that teaches econ through the dialogue and plot. It's not an AWESOME page-turner, but it's pretty good and if you're wanting to get a good background on econ without being bored out of your mind this author is the way to go. Apparently he has other works of fiction that teach other aspects of econ, too.

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May 31, 2012 Kathy rated it 5 of 5 stars

I had to keep reminding myself that this book is fiction. Even Carl liked it. In fact he picked it and read it twice. It's a wonderful blend of economic principles, a little bit of tennis, and a lot of love. Love of teaching, learning, family, country. I fully intend to read more by this economics professor at George Mason University. From Ramon's graduation speech as he quotes his tennis coach, "You honor your parents by what you become."

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Jul 08, 2012 Brian rated it 5 of 5 stars

Shelves: business, investingfinance

The best book on economics I've ever read. By "best" I mean both readability (it's ability to keep my interest), and my (perceived) understanding of basic economic principles. I didn't see a single graph in the book, and no one pointed to any areas under curves to show deadweight loss of any kind.
Highly recommended to anyone who wonders why we pay the prices we do for everything.

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Dec 11, 2008 Turi rated it 3 of 5 stars

This caught my attention when cataloging it and trying to figure out where to put it. It's "didactic fiction," a story that seeks to teach something, and as such has kind of a Celestine Prophecy feel about it. Prophecy of economics, though. It's definitely interesting, and kept my attention throughout. I'm not sure I agree with all of the economic views contained in it, but it was fun to see a few of them outlined this way.

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Apr 10, 2009 Kristin rated it 4 of 5 stars

Greg likes these fiction economic stories, and I actually enjoyed this one! The main message seems to be how our world has so many systems that run themselves, including the cost of everything. The author teaches this lesson through the story of a professor mentoring a student, and the story is simple yet poignant.

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Sep 28, 2008 Vincent rated it 4 of 5 stars Recommends it for: everyone

Recommended to Vincent by: Cafehayek.com

Shelves: current

Russell Roberts has a remarkable talent for incorporating economics into readable, enjoyable fiction. This sequel to The Invisible Heart (I think it's safe to call it a sequel, considering the character "Amy" is in both) does well to show that some folks have a warped sense of economic "justice." Is it better to have products available at an "unfair" price, or unavailable at a "fair" price? What larger function do prices serve in a free market economy? How does government interference disrupt th...more

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Oct 19, 2009 Clare rated it 5 of 5 stars Recommends it for: Everybody

Recommended to Clare by: Ben

I wish everybody in America would read this book!!

So many of us don't understand how economics works, yet we make numerous decisions based on basic economics - from voting to shopping to values/ethics judgements.
Price plays a huge role in our lives every day in ways that most people don't ever notice.

Also, many Americans do not know why Americans' standard of living is so high compared to that of other nations. It's all about price and economics, baby! Read up!

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May 12, 2010 Jessica Nicole rated it 4 of 5 stars

Surprisingly entertaining and engaging, The Price of Everything illustrates modern economics in such a way that is easy to understand and gives the reader a new perspective on the free market and how it runs. A really intresting read for anyone interested in economics.

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Nov 09, 2009 Michelle rated it 4 of 5 stars

Shelves: politics-economics

Very well done--nearly as good as The Invisible Heart and I thought much more engaging than The Choice. Very good explanation of the information conveyed in prices and why relying on prices for allocation of resources is not such a bad evil idea.

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Jan 01, 2009 Curt rated it 3 of 5 stars

Shelves: economics-and-social-science

A story that discusses what an economist believes is the meaning of price, and how the long term trend is that markets create more things to buy cheaper, because of or despite the best efforts of those with things to sell.

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