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Advertising & Marketing Checklists
by Ron Kaatz
"Advertising & Marketing Checklists" gives you the distilled wisdom of decades of experience in advertising and marketing communications. It's a valuable tool for any marketing professional seeking to plan, implement, or manage any advertising or marketing effort. This totally updated and expanded second edition offers the advertising and marketing professional fast, p ...more
Paperback, 256 pages
Published January 11th 1995 by McGraw-Hill Companies
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