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The Anatomy of Buzz Revisited: Real-life lessons in Word-of-Mouth Marketing

3.78  ·  Rating Details ·  87 Ratings  ·  9 Reviews
A new edition of the definitive handbook on word-of-mouth marketing, completely revised and updated for today’s online world

With two-thirds new material and scores of current examples from today’s most successful companies, The Anatomy of Buzz Revisited takes readers inside the world of word-of-mouth marketing and explains how and why it works.

Based on over one hundred ne
Paperback, 384 pages
Published February 24th 2009 by Crown Business (first published April 16th 2002)
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Jul 05, 2014 Aziff rated it liked it
Anatomy of a Buzz puts together the bits and pieces of what other marketing materials has said or missed out and put it together in an easy-to-read book. In the field of marketing, the content is similar throughout and one can find the mantra "engagement" to be the key word repeated across different books. But what makes them different is in the case studies selected, simply because we learn by example. And Emanuel Rosen chooses his case studies well.

I found Anatomy of a Buzz an easy-read and th
Dec 14, 2009 Jill rated it really liked it
I read this book for three reasons: One, because I knew I needed to write a thorough review for Goodreads, after having received this book from the publisher through the Goodreads promotion. Two, because I thought it would be helpful in my current job at a non-profit where we rely on a lot of word-of-mouth publicity. Three, because it sounded really fascinating, and I personally wanted to know more about it. It was difficult to hold all this in my head, which is why it took me so long to finish ...more
Mar 18, 2010 Stacey rated it really liked it
won this in a goodreads giveaway... liking it so far! been having discussions with friends lately about recommending mechanics and other services, so this is an appropriate subject.

update: so after two moves and starting graduate school, i finally finished this book! really enjoyed it, found it to be comparable to freakonomics in the way it looks at life, though the subject matter is a bit different. didn't read the first version (anatomy of buzz) so i can't say how different this one is... i d
Garth Moore
Apr 18, 2010 Garth Moore rated it really liked it
Shelves: work, digital
Why haven't I read this book before? Great real-world examples of how people, companies, and causes create word-of-mouth buzz about what they do and why we should listen. Listening is an art and communicators don't do enough of it (present company included). A great must-read for communicators.
Mark Kinsley
Sep 05, 2012 Mark Kinsley rated it liked it
Shelves: business
An interesting book, but I'm stopping midway through. It's a bit more data than I can make use of at this early stage of my company. I might re-visit this again in the future.
Todd Sattersten
Jun 20, 2010 Todd Sattersten rated it it was amazing
This shouldn't be called a revision because most of the book has been rewritten of the classic manual on word of mouth marketing.
Nathaniel Flannol Rosa
Jan 29, 2013 Nathaniel Flannol Rosa rated it really liked it
Quite heavy. Really only skim read this a few years ago, but good take-aways.
Dec 30, 2012 Marian rated it liked it
This book states the obvious ... some examples are indpirative though
Jul 16, 2011 J.M. rated it really liked it
Saw this on the Goodreads Giveaways and thought it looked neat.
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Emanuel Rosen is the author of the national bestseller The Anatomy of Buzz (Doubleday, 2000) and
The Anatomy of Buzz Revisited (Doubleday, 2009).

His latest book, Absolute Value (with Stanford professor Itamar Simonson), was published in 2014 by HarperBusiness. Emanuel was previously vice president, marketing, at Niles Software, where he launched the company’s flagship product, EndNote. Rosen is a
More about Emanuel Rosen...

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