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Scenarios: The Art of Strategic Conversation

3.87  ·  Rating Details ·  69 Ratings  ·  2 Reviews
Scenario planning allows companies to move away from linear thinking and better understand external change. Eight years (and 30,000 copies) after publication Scenarios is still acknowledged as the definitive work in the field. Now, Kees van der Heijden brings his bestseller up to date, following up on his original case studies and adding significant new material. The Secon ...more
Hardcover, 382 pages
Published January 14th 2005 by Wiley (first published October 24th 1996)
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Warren
Oct 14, 2012 Warren rated it it was amazing
Shelves: future-studies
He kept on going on about the "business idea" at the start of the book and I didn't get why. I kept going and later on in the book everything fell into place. Awesome book.
Ariga
May 07, 2010 Ariga rated it really liked it  ·  review of another edition
It has specific examples for strategic scenario planning, and makes good coverage to your knowlage for buisness simulations.
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