Scenarios: The Art of Strategic Conversation
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Scenarios: The Art of Strategic Conversation

3.77 of 5 stars 3.77  ·  rating details  ·  44 ratings  ·  2 reviews
Scenario planning allows companies to move away from linear thinking and better understand external change. Eight years (and 30,000 copies) after publication "Scenarios" is still acknowledged as the definitive work in the field. Now, Kees van der Heijden brings his bestseller up to date, following up on his original case studies and adding significant new material. The "Se...more
Hardcover, 382 pages
Published January 14th 2005 by John Wiley & Sons (first published October 24th 1996)
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He kept on going on about the "business idea" at the start of the book and I didn't get why. I kept going and later on in the book everything fell into place. Awesome book.
It has specific examples for strategic scenario planning, and makes good coverage to your knowlage for buisness simulations.
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