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Scenarios: The Art of Strategic Conversation
Scenario planning allows companies to move away from linear thinking and better understand external change. Eight years (and 30,000 copies) after publication "Scenarios" is still acknowledged as the definitive work in the field. Now, Kees van der Heijden brings his bestseller up to date, following up on his original case studies and adding significant new material. The "Se ...more
Hardcover, 382 pages
Published December 23rd 2004 by John Wiley & Sons
(first published October 24th 1996)
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