Can computers change what you think and do? Can they motivate you to stop smoking, persuade you to buy insurance, or convince you to join the Army?...
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reviews
Sep 02, 2011
Kelseysmith
rated it: 
Whilst Fogg is no doubt an authority on persuasion and tech the source material for this book does feel dated - pre-social media and in many cases pre-web. Fogg's later books and blog, etc. hopefully fill the gap.
Feb 23, 2010
Nathanael
rated it: 
Interesting book on the topic of captology and the use of technology (primarily computers) to motivation and persuade people to change behaviour in an ethical way. There are three pages of bibliographic references at the end of every chapter which lends the book quite some credibility. Easy to read.
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