false http://photo.goodreads.com/books/1173911067m/344146.jpg 344146 1 In business, there's no standing still. The trick is to become an elephant&#8212;<em>big</em> enough to make a difference, <em>healthy</em> enough to withstand financial currents, <em>strong</em> enough to influence your market&#8212;and <em>smart </em>enough to avoid the pitfalls of growth.<br> <br> With <em>Be the Elephant</em>, bestselling author Steve Kaplan provides the business-growing playbook for every entrepreneur, CEO, sales professional, small business owner, and manager alike. The strategy, the process, the toolbox.<br> <br> Written in a friendly, no-nonsense style, <em>Be the Elephant </em>takes the mystery and the fear out of growing bigger. It shows you how to address potential downsides, point by point, and provides a 25-question quiz to gauge your buisness's current health. There are lessons in strengthening sales, a business's front line. Vertical and horizontal growth. Risk versus reward. How to avoid the twin dilemmas inherent in growth&#8212;grow too slowly and wither, or grow too fast and lose control. And finally, how to chart it and start it, from developing an all-important USP&#8212;unique selling proposition&#8212;to avoiding the Five Killer Mistakes that can ruin a company.<br> <br> And from there, how to go forth and Be the Elephant 334485 2007 Be the Elephant: Build a Bigger, Better Business total:4|5:0|4:1|3:2|2:0|1:1| 4 11 12 1 1 0 false false Thu Mar 01 00:00:00 -0800 2007 Sun Jan 20 17:28:09 -0800 2008 Sun Jan 20 17:28:39 -0800 2008 4 0 false false Tue Oct 20 06:55:26 -0700 2009 Tue Oct 20 06:55:30 -0700 2009 0 0 false false Thu Sep 03 08:43:30 -0700 2009 Thu Sep 03 08:43:31 -0700 2009 0 0 false false Fri Jul 31 15:11:30 -0700 2009 Fri Jul 31 15:11:30 -0700 2009 0 0 false false Mon May 04 09:35:11 -0700 2009 Mon May 04 09:35:11 -0700 2009 0 0 false false Wed Apr 08 09:01:38 -0700 2009 Wed Apr 08 09:01:38 -0700 2009 0 0 false false Fri Mar 20 04:56:35 -0700 2009 Fri Mar 20 04:56:53 -0700 2009 0 0 false false Wed Jun 18 16:06:15 -0700 2008 Wed Jun 18 16:06:15 -0700 2008 3 0 false false Fri May 30 00:00:00 -0700 2008 Fri May 30 19:08:43 -0700 2008 Fri May 30 19:09:34 -0700 2008 0 0 false false Wed Apr 23 04:58:15 -0700 2008 Wed Apr 23 04:58:15 -0700 2008 0 0 false false Sun Oct 01 00:00:00 -0700 2006 Mon Jan 14 17:21:06 -0800 2008 Mon Jan 14 17:21:20 -0800 2008 3 0 false false Fri Oct 19 20:01:52 -0700 2007 Fri Oct 19 20:01:52 -0700 2007 http://www.goodreads.com/book_link/follow/8?book_id=344146