false 3417084 1 <P>This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version.</P> <P>More and more companies are coming to understand the competitive advantage offered by outstanding design. With this, you can create products, services, and experiences that truly matter to your customers' lives and thereby drive powerful, sustainable improvements in business performance. But delivering great designs is not easy. Many companies accomplish it once, or twice; few do it consistently. The secret: building a truly design-driven business, in which design is central to everything you do. <B>Do You Matter?</B> shows how to do precisely that. Legendary industrial designer Robert Brunner (who laid the groundwork for Apple's brilliant design language) and Stewart Emery (<B>Success Built to Last</B>) begin by making an incontrovertible case for the power of design in making emotional connections, deepening relationships, and strengthening brands. You'll learn what it really means to be "design-driven" and how that translates into action at Nike, Apple, BMW and IKEA. You'll learn design-driven techniques for managing your entire experience chain; define effective design strategies and languages; and learn how to manage design from the top, encouraging "risky" design innovations that lead to entirely new markets. The authors show how (and how not) to use research; how to extend design values into marketing, manufacturing, and beyond; and how to keep building on your progress, truly "baking" design into all your processes and culture. </P> 3457429 28 8 2008 Do You Matter?: How Great Design Will Make People Love Your Company total:26|5:8|4:8|3:5|2:4|1:1| 26 96 49 6 5 0 false false Wed Jul 29 00:00:00 -0700 2009 Wed Jul 29 10:11:00 -0700 2009 Wed Jul 29 10:11:14 -0700 2009
To create a company that really matters to other people, design a unique, positive customer experience into every aspect of your product or service. That requires becoming a “design-driven” firm, with leaders who understand that great design i...more...]]> 1 0 false false Fri Dec 26 00:00:00 -0800 2008 Sun Dec 28 11:39:43 -0800 2008 Sun Dec 28 11:42:40 -0800 2008 Book design looks great, reads great, feels great. Contents lacking. Proves the point that great form doesn't compensate for poor function.
I sense the authors wanted to write yet another book about Apple and the iPod/iPhone but were rejecte...more...]]> 4 0 false false Mon Jan 12 00:00:00 -0800 2009 Mon Jan 12 14:29:11 -0800 2009 Mon Jan 12 14:33:12 -0800 2009
The idea that a company's employees are also its customers is a good one. While it isn't an original idea, it's almost subversive in...more...]]> 3 1 false false Mon Feb 23 00:00:00 -0800 2009 Tue Feb 24 05:15:20 -0800 2009 Tue Feb 24 05:16:19 -0800 2009 4 0 false false Mon May 25 00:00:00 -0700 2009 Fri May 29 17:38:30 -0700 2009 Fri May 29 17:39:26 -0700 2009 4 0 false false Wed Dec 03 04:54:16 -0800 2008 Tue Nov 18 04:48:27 -0800 2008 Wed Dec 03 04:54:16 -0800 2008 2 0 false false Tue Oct 06 22:42:19 -0700 2009 Tue Oct 06 22:42:19 -0700 2009 0 0 false false Fri Sep 25 11:04:15 -0700 2009 Fri Sep 25 11:04:20 -0700 2009 0 0 false false Wed Sep 02 05:52:53 -0700 2009 Wed Sep 02 05:52:53 -0700 2009 0 0 false false Sat Aug 22 00:57:18 -0700 2009 Sat Aug 22 00:57:18 -0700 2009 2 0 false false Fri Aug 07 20:02:06 -0700 2009 Fri Aug 07 20:02:06 -0700 2009 0 0 false false Tue Jul 28 13:08:16 -0700 2009 Tue Jul 28 13:08:16 -0700 2009 3 0 false false Tue Jul 07 09:05:31 -0700 2009 Tue Jul 07 09:05:31 -0700 2009 4 0 false false Mon Dec 01 00:00:00 -0800 2008 Sat Jun 27 11:21:45 -0700 2009 Sun Jul 05 02:48:29 -0700 2009 0 0 false false Tue Jun 16 10:02:51 -0700 2009 Tue Jun 16 10:02:51 -0700 2009 0 0 false false Sun Jun 14 01:17:49 -0700 2009 Sun Jun 14 01:17:49 -0700 2009 0 0 false false Sat Jun 06 07:39:32 -0700 2009 Mon Jun 22 08:19:10 -0700 2009 0 0 false false Wed Jun 03 08:05:02 -0700 2009 Wed Jun 03 08:05:02 -0700 2009 5 0 false false Fri May 29 17:44:05 -0700 2009 Fri May 29 17:44:05 -0700 2009 0 0 false false Tue May 05 10:51:38 -0700 2009 Tue May 05 10:51:38 -0700 2009 http://www.goodreads.com/book_link/follow/8?book_id=3417084