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<book id="3392787">
  <title><![CDATA[iBrain: Surviving the Technological Alteration of the Modern Mind]]></title>
  <isbn><![CDATA[0061340332]]></isbn>
  <isbn13><![CDATA[9780061340338]]></isbn13>
    <image_url>http://photo.goodreads.com/books/1255682085m/3392787.jpg</image_url>
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  <best_book_id type="integer">3392787</best_book_id>
  <books_count type="integer">1</books_count>
  <default_description>&lt;p&gt;Their insights are extraordinary, their behaviors unusual. Their brains&#8212;shaped by the era of microprocessors, access to limitless information, and 24-hour news and communication&#8212;are remapping, retooling, and evolving. They're not superhuman. They're your twenty-something coworkers, your children, and your competition. Are you keeping up?&lt;/p&gt; &lt;p&gt;In &lt;i&gt;iBrain&lt;/i&gt;, Dr. Gary Small, one of America's leading neuroscientists and experts on brain function and behavior, explores how technology's unstoppable march forward has altered the way young minds develop, function, and interpret information. &lt;i&gt;iBrain&lt;/i&gt; reveals a new evolution catalyzed by technological advancement and its future implications: Where do you fit in on the evolutionary chain? What are the professional, social, and political impacts of this new brain evolution? How must you adapt and at what price?&lt;/p&gt; &lt;p&gt;While high-tech immersion can accelerate learning and boost creativity, it also has its glitches, among them the meteoric rise in ADD diagnoses, increased social isolation, and Internet addiction. To compete and thrive in the age of brain evolution, and to avoid these potential drawbacks, we must adapt, and &lt;i&gt;iBrain&lt;/i&gt;&#8212;with its Technology Toolkit&#8212;equips all of us with the tools and strategies needed to close the brain gap.&lt;/p&gt;</default_description>
  <id type="integer">3432661</id>
  <media_type nil="true"></media_type>
  <original_language_id type="integer" nil="true"></original_language_id>
  <original_publication_day type="integer">1</original_publication_day>
  <original_publication_month type="integer">10</original_publication_month>
  <original_publication_year type="integer">2008</original_publication_year>
  <original_title>iBrain: Surviving the Technological Alteration of the Modern Mind</original_title>
  <rating_dist>total:34|5:4|4:6|3:9|2:14|1:1|</rating_dist>
  <ratings_count type="integer">34</ratings_count>
  <ratings_sum type="integer">100</ratings_sum>
  <reviews_count type="integer">119</reviews_count>
  <text_reviews_count type="integer">15</text_reviews_count>
</work>

  <average_rating><![CDATA[2.94]]></average_rating>
  <ratings_count><![CDATA[34]]></ratings_count>
  <text_reviews_count><![CDATA[15]]></text_reviews_count>
  <url><![CDATA[http://www.goodreads.com/book/show/3392787.iBrain_Surviving_the_Technological_Alteration_of_the_Modern_Mind]]></url>
  <authors>
        <author id="117901">
      <name><![CDATA[Gigi Vorgan]]></name>
      <role><![CDATA[]]></role>
      <url><![CDATA[http://www.goodreads.com/author/show/117901.Gigi_Vorgan]]></url>
      <average_rating><![CDATA[3.00]]></average_rating>
      <ratings_count><![CDATA[35]]></ratings_count>
      <text_reviews_count><![CDATA[15]]></text_reviews_count>
    </author>
        <author id="93412">
      <name><![CDATA[Gary Small]]></name>
      <role><![CDATA[]]></role>
      <url><![CDATA[http://www.goodreads.com/author/show/93412.Gary_Small]]></url>
      <average_rating><![CDATA[3.07]]></average_rating>
      <ratings_count><![CDATA[54]]></ratings_count>
      <text_reviews_count><![CDATA[23]]></text_reviews_count>
    </author>
      </authors>
    <reviews start="1" end="20" total="119">
    <review id="39376881">
    <user id="1221221">
    <name><![CDATA[Weavre]]></name>
    <location><![CDATA[Pittston, PA]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/1221221-weavre]]></url>
  </user>
      <rating>2</rating>
  <votes>1</votes>
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  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Fri Dec 19 00:00:00 -0800 2008</read_at>
  <date_added>Fri Dec 05 11:04:04 -0800 2008</date_added>
  <date_updated>Fri Dec 19 16:13:47 -0800 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[It does have some interesting insights in the first few chapters. The author, Gary Small, was clearly introduced to computers as an adult, and speaks about their usage with the accent of an immigrant to the digital world (to borrow one of his own descriptions). Often, his description of some aspect ...<a href="http://www.goodreads.com/review/show/39376881">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/39376881]]></url>
</review>
    <review id="51634543">
    <user id="1726198">
    <name><![CDATA[Christine]]></name>
    <location><![CDATA[Philadelphia, PA]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/1726198-christine-cavalier]]></url>
  </user>
      <rating>2</rating>
  <votes>0</votes>
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  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Sat Apr 18 00:00:00 -0700 2009</read_at>
  <date_added>Sun Apr 05 19:12:39 -0700 2009</date_added>
  <date_updated>Sat Apr 18 17:57:21 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[Don't bother with this book unless: <br/>1. you are a Baby Boomer who is feeling overwhelmed with the web, and would like to commiserate with one of your own.  <br/>2. If you are internet addicted and in turn socially inept (there are a few pages of self-help advice).  <br/><br/>Interspersed in ...<a href="http://www.goodreads.com/review/show/51634543">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/51634543]]></url>
</review>
    <review id="71316162">
    <user id="333860">
    <name><![CDATA[Marissa]]></name>
    <location><![CDATA[The United States]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/333860-marissa]]></url>
  </user>
      <rating>2</rating>
  <votes>0</votes>
  <sell_flag>false</sell_flag>
  <spoiler_flag>false</spoiler_flag>
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      </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Tue Sep 01 00:00:00 -0700 2009</read_at>
  <date_added>Tue Sep 15 12:50:28 -0700 2009</date_added>
  <date_updated>Tue Sep 15 13:03:45 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[This would be a useful book for seniors who are just learning how to use the internet--people the author refers to as &quot;digital immigrants.&quot; This book contains lots of basic practical info about how to format email, use search engines effectively, etc. <br/><br/>The author seems to approa...<a href="http://www.goodreads.com/review/show/71316162">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/71316162]]></url>
</review>
    <review id="49032048">
    <user id="1293611">
    <name><![CDATA[Trish]]></name>
    <location><![CDATA[Cedar Park, TX]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/1293611-trish]]></url>
  </user>
      <rating>4</rating>
  <votes>1</votes>
  <sell_flag>false</sell_flag>
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      </shelves>
  <recommended_for><![CDATA[parents]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Wed Sep 23 12:26:41 -0700 2009</read_at>
  <date_added>Thu Mar 12 09:01:43 -0700 2009</date_added>
  <date_updated>Wed Sep 23 12:26:41 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[Gary Small writes for the Wall Street Journal and Scientific American...among others...powerful teaching illustration for us all on pg. 94]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/49032048]]></url>
</review>
    <review id="44176324">
    <user id="1913739">
    <name><![CDATA[Eric]]></name>
    <location><![CDATA[Chelsea, MI]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/1913739-eric]]></url>
  </user>
      <rating>2</rating>
  <votes>0</votes>
  <sell_flag>false</sell_flag>
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  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Sat Jan 31 00:00:00 -0800 2009</read_at>
  <date_added>Sat Jan 24 10:06:23 -0800 2009</date_added>
  <date_updated>Sat Jan 31 13:30:20 -0800 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[The concept of this book is good, I was looking forward to reading a book discussing the development of the human brain when exposed to modern devices and stimuli.  It started strong, but soon became repetitive and toward the end became pretty much a manual for the &quot;digital immigrants&quot; to ...<a href="http://www.goodreads.com/review/show/44176324">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/44176324]]></url>
</review>
    <review id="61264853">
    <user id="644651">
    <name><![CDATA[Elaine]]></name>
    <location><![CDATA[The United States]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/644651-elaine]]></url>
  </user>
      <rating>3</rating>
  <votes>0</votes>
  <sell_flag>false</sell_flag>
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  <recommended_for><![CDATA[]]></recommended_for>
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  <read_at></read_at>
  <date_added>Fri Jun 26 22:52:39 -0700 2009</date_added>
  <date_updated>Fri Jun 26 22:57:05 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[The first part of this one, which described the neurological ramifications of early and prolonged exposure to technology and the lifestyle it encourages, was interesting and excellent. I was disappointed, then, to feel the book fragmenting as it moved forward until, by the end, it was slapdash and u...<a href="http://www.goodreads.com/review/show/61264853">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/61264853]]></url>
</review>
    <review id="43860790">
    <user id="1295392">
    <name><![CDATA[Stefanie]]></name>
    <location><![CDATA[Minneapolis, MN]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/1295392-stefanie]]></url>
  </user>
      <rating>1</rating>
  <votes>0</votes>
  <sell_flag>false</sell_flag>
  <spoiler_flag>false</spoiler_flag>
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      </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Sun Jan 18 00:00:00 -0800 2009</read_at>
  <date_added>Wed Jan 21 16:18:25 -0800 2009</date_added>
  <date_updated>Wed Jan 21 16:20:40 -0800 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[This book just didn't know what it wanted to be. It couldn't make up its mind whether it was a review of literature and case studies about how technology affects our brains or a self-help book for tech challenged Baby Boomers. In the end it got rather repetitive and then just plain boring.]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/43860790]]></url>
</review>
    <review id="41129921">
    <user id="1150871">
    <name><![CDATA[Joe]]></name>
    <location><![CDATA[Westminster, CO]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/1150871-joe-haynes]]></url>
  </user>
      <rating>3</rating>
  <votes>0</votes>
  <sell_flag>false</sell_flag>
  <spoiler_flag>false</spoiler_flag>
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      </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
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  <read_at>Sun Dec 28 00:00:00 -0800 2008</read_at>
  <date_added>Sun Dec 28 17:53:16 -0800 2008</date_added>
  <date_updated>Sun Dec 28 17:54:59 -0800 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[This was an okay book. I was hoping for a bit more about techniques to use to help my brain deal with the huge level of static generate by today's electronic devices. What I found instead was quite a bit of material covering the symptoms of brain overload and little practical material. ]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/41129921]]></url>
</review>
    <review id="39243372">
    <user id="1019021">
    <name><![CDATA[Dolly]]></name>
    <location><![CDATA[Honolulu, HI]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/1019021-dolly]]></url>
  </user>
      <rating>3</rating>
  <votes>0</votes>
  <sell_flag>false</sell_flag>
  <spoiler_flag>false</spoiler_flag>
  <shelves>
        <shelf name="2009" />
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        <shelf name="science" />
      </shelves>
  <recommended_for><![CDATA[technology fans]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Thu Apr 02 00:00:00 -0700 2009</read_at>
  <date_added>Wed Dec 03 18:05:40 -0800 2008</date_added>
  <date_updated>Fri Apr 03 13:50:25 -0700 2009</date_updated>
  <read_count>1</read_count>
    <body><![CDATA[This is an interesting book that discusses technology's impact on our brain.  I liked the discussions of the pros and cons of technology's impact on our brain and behavior, and I really liked the areas where he discusses the rapid evolutionary changes that are taking place because of the exponential...<a href="http://www.goodreads.com/review/show/39243372">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/39243372]]></url>
</review>
    <review id="56096947">
    <user id="777587">
    <name><![CDATA[Preston]]></name>
    <location><![CDATA[San Francisco, CA]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/777587-preston]]></url>
  </user>
      <rating>4</rating>
  <votes>0</votes>
  <sell_flag>false</sell_flag>
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      </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Sun Mar 01 00:00:00 -0800 2009</read_at>
  <date_added>Thu May 14 14:35:00 -0700 2009</date_added>
  <date_updated>Thu May 14 14:36:19 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[Takes a look at the impact of technology on our neural pathways and what this means in terms of interpersonal relations.  Thought-provoking, at a minimum.  Also very scary!]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/56096947]]></url>
</review>
    <review id="70360727">
    <user id="1087404">
    <name><![CDATA[Miles]]></name>
    <location><![CDATA[Mcfarland, WI]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/1087404-miles]]></url>
  </user>
      <rating>4</rating>
  <votes>0</votes>
  <sell_flag>false</sell_flag>
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      </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at></read_at>
  <date_added>Mon Sep 07 10:02:52 -0700 2009</date_added>
  <date_updated>Mon Sep 07 10:03:35 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[Real quick read, pretty interesting.]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/70360727]]></url>
</review>
    <review id="74492013">
    <user id="2126874">
    <name><![CDATA[Anne ]]></name>
    <location><![CDATA[Silver Spring, MD]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/2126874-anne]]></url>
  </user>
      <rating>0</rating>
  <votes>0</votes>
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  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at></read_at>
  <date_added>Wed Oct 14 07:07:16 -0700 2009</date_added>
  <date_updated>Wed Oct 14 07:07:31 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[Summer reading for faculty??]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/74492013]]></url>
</review>
    <review id="64205701">
    <user id="721233">
    <name><![CDATA[Ken]]></name>
    <location><![CDATA[ottawa, Canada]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/721233-ken]]></url>
  </user>
      <rating>2</rating>
  <votes>0</votes>
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      </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at></read_at>
  <date_added>Mon Jul 20 06:56:08 -0700 2009</date_added>
  <date_updated>Sun Aug 16 15:44:53 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[interesting title, but little new is offered. ]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/64205701]]></url>
</review>
    <review id="37434948">
    <user id="1492701">
    <name><![CDATA[Jesse]]></name>
    <location><![CDATA[The United States]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/1492701-jesse]]></url>
  </user>
      <rating>0</rating>
  <votes>0</votes>
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  <recommended_for><![CDATA[]]></recommended_for>
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  <read_at></read_at>
  <date_added>Tue Nov 11 11:14:53 -0800 2008</date_added>
  <date_updated>Tue Nov 11 11:15:29 -0800 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[Kind of repetitive and shallow, but there are a few insights in here about how an over-teched brain like my own behaves.]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/37434948]]></url>
</review>
    <review id="36311760">
    <user id="1213689">
    <name><![CDATA[Sarah ]]></name>
    <location><![CDATA[Ypsilanti, MI]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/1213689-sarah]]></url>
  </user>
      <rating>0</rating>
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  <recommended_for><![CDATA[]]></recommended_for>
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  <read_at></read_at>
  <date_added>Mon Oct 27 11:04:53 -0700 2008</date_added>
  <date_updated>Mon Oct 27 11:05:11 -0700 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[This sounds too intriguing to pass up.]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/36311760]]></url>
</review>
    <review id="79680708">
    <user id="1219069">
    <name><![CDATA[Suzanne]]></name>
    <location><![CDATA[Provo, UT]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/1219069-suzanne-julian]]></url>
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  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at></read_at>
  <date_added>Wed Dec 02 14:43:01 -0800 2009</date_added>
  <date_updated>Wed Dec 02 14:43:01 -0800 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/79680708]]></url>
</review>
    <review id="79679334">
    <user id="627570">
    <name><![CDATA[Angela]]></name>
    <location><![CDATA[The United States]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/627570-angela]]></url>
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  <recommended_for><![CDATA[]]></recommended_for>
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  <read_at></read_at>
  <date_added>Wed Dec 02 14:29:54 -0800 2009</date_added>
  <date_updated>Wed Dec 02 14:30:02 -0800 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/79679334]]></url>
</review>
    <review id="79187410">
    <user id="2987412">
    <name><![CDATA[Robert H.]]></name>
    <location><![CDATA[Hartberg, Austria]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/2987412-robert-h-koch]]></url>
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  <date_added>Sat Nov 28 05:31:06 -0800 2009</date_added>
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