false 3392149 2 <B>More uncommon common sense from the bestselling author of <I>The Art of the Start</I></B>.<BR><BR> In Silicon Valley slang, a “bozo explosion” is what causes a lean, mean, fighting machine of a company to slide into mediocrity. As Guy Kawasaki puts it, “If the two most popular words in your company are <I>partner</I> and <I>strategic</I>, and <I>partner</I> has become a verb, and <I>strategic</I> is used to describe decisions and activities that don’t make sense” . . . it’s time for a reality check.<BR><BR> For nearly three decades, Kawasaki has earned a stellar reputation as an entrepreneur, venture capitalist, and irreverent pundit. His 2004 bestseller, <I>The Art of the Start</I>, has become the most acclaimed bible for small business. And his blog is consistently one of the fifty most popular in the world.<BR><BR> Now, Kawasaki has compiled his best wit, wisdom, and contrarian opinions in handy book form. From competition to customer service, innovation to marketing, he shows readers how to ignore fads and foolishness while sticking to commonsense practices. He explains, for instance:<BR><BR> • How to get a standing ovation<BR> • The art of schmoozing<BR> • How to create a community<BR> • The top ten lies of entrepreneurs<BR> • Everything you wanted to know about getting a job in Silicon Valley but didn’t know who to ask<BR><BR> Provocative, useful, and very funny, this “no bull shiitake” book will show you why readers around the world love Guy Kawasaki. 3432020 30 10 2008 Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition total:83|5:26|4:37|3:18|2:2|1:0| 83 336 254 24 3 0 false false Wed Mar 11 22:37:14 -0700 2009 Wed Mar 11 22:38:03 -0700 2009 more...]]> 5 0 false false Tue Dec 02 00:01:58 -0800 2008 Wed Dec 10 12:02:34 -0800 2008 more...]]> 5 0 false false Mon Sep 21 00:00:00 -0700 2009 Tue Sep 08 11:17:06 -0700 2009 Fri Sep 25 14:55:10 -0700 2009 more...]]> 4 0 false false Tue Dec 30 01:46:55 -0800 2008 Wed Dec 31 02:27:33 -0800 2008 more...]]> 4 0 false false Mon Dec 15 00:00:00 -0800 2008 Fri Dec 26 14:42:37 -0800 2008 Wed Aug 12 16:55:22 -0700 2009 more...]]> 4 0 false false Sat May 16 14:28:44 -0700 2009 Sat May 16 14:32:44 -0700 2009 more...]]> 5 0 false false Thu Jan 01 00:00:00 -0800 2009 Sun Jan 04 14:18:48 -0800 2009 Sun Jan 04 14:20:14 -0800 2009 5 0 false false Fri Jan 23 15:59:37 -0800 2009 Fri Jan 23 16:03:31 -0800 2009 3 0 false false Mon Dec 01 00:00:00 -0800 2008 Thu Jan 22 11:54:32 -0800 2009 Thu Jan 22 11:55:59 -0800 2009 0 0 false false Sat Sep 05 14:47:03 -0700 2009 Sat Sep 05 14:47:03 -0700 2009 3 0 false false Wed Nov 12 00:47:04 -0800 2008 Wed Nov 26 20:03:20 -0800 2008 4 0 false false Sun Mar 15 00:00:00 -0700 2009 Sat Mar 14 21:53:13 -0700 2009 Sat Mar 14 21:54:09 -0700 2009 3 0 false false Sun Dec 28 00:00:00 -0800 2008 Sat Jul 25 20:15:18 -0700 2009 Sat Jul 25 20:16:16 -0700 2009 4 0 false false Sun Feb 01 00:00:00 -0800 2009 Wed Apr 29 15:08:44 -0700 2009 Wed Apr 29 15:09:18 -0700 2009 4 0 false false Mon Apr 13 20:25:07 -0700 2009 Mon Apr 13 20:25:28 -0700 2009 0 0 false false Wed Feb 18 07:30:50 -0800 2009 Wed Feb 18 07:31:14 -0800 2009 5 0 false false Mon Dec 01 00:00:00 -0800 2008 Tue Dec 16 00:57:12 -0800 2008 Tue Dec 16 00:57:40 -0800 2008 4 0 false false Mon Jun 15 00:00:00 -0700 2009 Thu Jun 04 20:01:14 -0700 2009 Mon Jun 15 22:45:01 -0700 2009 0 0 false false Tue Feb 17 11:15:58 -0800 2009 Mon Jan 12 01:32:34 -0800 2009 Tue Feb 17 11:15:58 -0800 2009 5 0 false false Sat Dec 20 00:00:00 -0800 2008 Thu Nov 27 14:26:33 -0800 2008 Sat Dec 20 15:19:07 -0800 2008