<![CDATA[The Way We'll Be: The Zogby Report on the Transformation of the American Dream]]>

false <![CDATA[The Way We'll Be: The Zogby Report on the Transformation of the American Dream]]> 3360935 4 According to super pollster John Zogby, whom The Washington Post calls “the maverick predictor,” the conventional wisdom about the United States–that we’re isolated from the world, politically fragmented, and inclined toward material pleasure–isn’t just flawed; it may be 180 degrees from the truth. In this far-reaching and illuminating look at contemporary American life, Zogby reveals nothing less than The Way We’ll Be. Drawing on thousands of in-depth surveys conducted especially for the book, Zogby points out where we’re headed–politically, culturally, and spiritually. The American dream is in transition; it is rapidly being redefined by four meta-movements: living with limits as consumers and citizens; embracing diversity of views and ways of life; looking inward to find spiritual comfort; and demanding authenticity from the media, our leaders, and leading institutions. Spearheaded by today’s eighteen-to-twenty-nine-year-olds–the “First Global” generation–Americans are becoming more internationalist, consensus-oriented, and environmentally conscious and less willing to identify themselves by the things they do to earn or spend their money. But this is more than a youth tide. Americans of all ages are moving beyond old divides–red state/blue state, pro-life/pro-choice, beer drinker/wine connoisseur–to form a new national consensus that will shape the nation for decades to come. Zogby’s cogent analysis of the data yields an astonishing perspective on Americans’ thoughts, feelings, and beliefs, now and in coming years. Understanding this emerging reality will be key for • leaders in all fields who want to reach audiences that are more media-savvy, better informed, and more technologically enabled than ever before • individuals in search of rewarding and fulfilling careers in tomorrow’s growth fields • politicians and CEOs looking to marry policies and practices to the rising demand for social responsibility • anyone who wants to market to the emerging new American consensus Beyond telling a fascinating story, the conclusions in this book are a must-read for everyone from Main Street to Madison Avenue to Capitol Hill. Filled with expert analysis and insight from one of today’s most successful predictors and trend spotters, The Way We’ll Be will redefine how we view America’s future. 3400176 12 8 2008 The Way We'll Be: The Zogby Report on the Transformation of the American Dream total:51|5:8|4:17|3:15|2:11|1:0| 51 175 151 23 0 0 false false Thu Feb 05 09:59:51 -0800 2009 Thu Feb 05 09:59:51 -0800 2009 Like the data Zogby studies, reactions to his book were somewhat difficult to gauge. Several critics dismissed him as hopelessly optimistic, but they didn't seriously attempt to debunk his data. Others offered an unqualified embrace of his vision of the future, but they didn't provide any qualificat...

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That being said, I came up with a formula for ho...more...]]> 5 0 false false Mon Aug 25 00:00:00 -0700 2008 Thu Aug 21 15:00:45 -0700 2008 Mon Aug 25 17:06:55 -0700 2008 more...]]> 4 0 false false Mon Dec 22 20:13:01 -0800 2008 Mon Dec 22 20:19:41 -0800 2008 more...]]> 3 0 false false Tue Sep 30 18:42:08 -0700 2008 Tue Sep 30 18:52:23 -0700 2008 more...]]> 3 0 false false Wed Oct 01 00:00:00 -0700 2008 Sat Nov 08 11:17:57 -0800 2008 Sat Nov 08 11:25:59 -0800 2008 more...]]> 4 0 false false Wed Oct 01 00:00:00 -0700 2008 Sun Feb 08 14:28:54 -0800 2009 Sun Feb 08 14:29:35 -0800 2009 0 0 false false Sun Dec 21 18:53:33 -0800 2008 Sun Dec 21 18:53:55 -0800 2008 3 0 false false Thu Aug 06 00:00:00 -0700 2009 Sat Jul 11 12:16:11 -0700 2009 Sun Aug 16 04:57:47 -0700 2009 Good parts included the one that showed voter demographics coincided better with were we shopped (i.e. Walmart shoppers overwhelmingly conserva...more...]]> 4 0 false false Fri Mar 27 05:14:12 -0700 2009 Fri Mar 27 05:14:25 -0700 2009 5 0 false false Wed Oct 01 00:00:00 -0700 2008 Tue Oct 28 06:15:35 -0700 2008 Tue Oct 28 06:24:01 -0700 2008 more...]]> 0 0 false false Thu Sep 03 09:02:50 -0700 2009 Thu Sep 03 09:02:57 -0700 2009 ]]> 0 0 false false Thu Jul 02 10:21:49 -0700 2009 Fri Jul 03 08:53:48 -0700 2009 3 0 false false Fri Mar 20 00:00:00 -0700 2009 Sun Feb 15 08:15:12 -0800 2009 Tue Apr 14 20:26:35 -0700 2009 more...]]> 4 0 false false Tue Nov 25 00:00:00 -0800 2008 Mon Nov 03 17:14:58 -0800 2008 Thu Dec 11 17:02:56 -0800 2008 2 0 false false Wed Aug 27 09:53:43 -0700 2008 Wed Aug 27 09:56:11 -0700 2008 0 0 false false Sun Sep 20 00:00:00 -0700 2009 Sat Sep 27 11:53:18 -0700 2008 Sun Sep 27 13:01:16 -0700 2009 0 0 false false Wed Oct 07 10:18:35 -0700 2009 Mon Jul 28 15:50:34 -0700 2008 Wed Oct 07 10:18:35 -0700 2009 http://www.sfgate.com/cgi-bin/article.cg...]]> http://www.goodreads.com/book_link/follow/8?book_id=3360935