<![CDATA[Buzzmarketing: Get People to Talk About Your Stuff]]>

false <![CDATA[Buzzmarketing: Get People to Talk About Your Stuff]]> http://photo.goodreads.com/books/1173845848m/335793.jpg 335793 2 As VP of marketing at online retailer Half.com, Mark Hughes didn't have a huge budget for advertising. Yet he helped drive the number of Half.com users from zero to eight million in just three years. His secret? Making the company a magnet for media attention and word-of-mouth, by any means necessary. Most notoriously, he persuaded the town of Halfway, Oregon, to rename itself Half.comcalled one of the greatest publicity coups in history by Time. In this breakthrough book, Hughes offers a practical guide to the art of successful buzz marketingwhich many people talk about these days but few truly understand. He draws on real-world examples of companies that got people to talk about their stuff from Miller Lite during the Tastes GreatLess Filling era, to American Idol's stunning use of buzz to become a global phenomenon, to current companies that find creative ways to break through the ad-glutted marketplace. Buzzmarketing explores the six secrets of great word-of-mouth campaigns and shows how any company can thrive by pursuing a buzz-driven strategy rather than just hoping for a lucky break. Readers who have enjoyed books like The Tipping Point and Purple Cow will find Buzzmarketing to be the ideal guide to applying buzz to their real-world business needs. 326261 7 7 2005 Buzzmarketing: Get People to Talk About Your Stuff total:54|5:5|4:20|3:23|2:6|1:0| 54 186 94 15 4 0 false false Fri Jun 01 00:00:00 -0700 2007 Thu Sep 20 20:46:32 -0700 2007 Thu Sep 20 20:49:11 -0700 2007 -- Steve Forbes, Editor-in-Chief, Forbes Magazine

"...an intriguing book about an intriguing new trend in marketing. It's rare to find a business book that teaches and e...more...]]> 4 0 false false Mon Jun 08 00:00:00 -0700 2009 Mon Jun 08 14:55:36 -0700 2009 Mon Jun 08 15:00:08 -0700 2009
If it doesn't set off a cluster of tiny explosions in your creative...more...]]> 3 0 false false Sun Jan 01 00:00:00 -0800 2006 Thu Aug 16 09:07:11 -0700 2007 Thu Aug 16 09:10:52 -0700 2007 Groundbreaking. He t...more...]]> 4 0 false false Wed Oct 01 00:00:00 -0700 2008 Mon Jan 05 13:41:21 -0800 2009 Mon Jan 05 13:43:15 -0800 2009 4 0 false false Wed Jul 08 10:01:43 -0700 2009 Wed Jul 08 10:12:37 -0700 2009 4 0 false false Mon Mar 23 00:00:00 -0700 2009 Wed Mar 25 13:56:38 -0700 2009 Wed Mar 25 13:57:54 -0700 2009 3 0 false false Thu May 07 00:00:00 -0700 2009 Fri May 15 17:10:47 -0700 2009 Fri May 15 17:12:26 -0700 2009 3 0 false false Tue Nov 01 00:00:00 -0800 2005 Sat Dec 27 13:32:54 -0800 2008 Sat Dec 27 13:33:31 -0800 2008 4 0 false false Mon Jan 05 00:00:00 -0800 2009 Fri Feb 13 12:14:32 -0800 2009 Sat Feb 14 13:17:06 -0800 2009 4 0 false false Thu Sep 10 21:26:43 -0700 2009 Thu Sep 10 21:38:32 -0700 2009 5 0 false false Sun Oct 18 21:38:32 -0700 2009 Sun Oct 18 21:38:37 -0700 2009 4 0 false false Wed Mar 26 07:49:55 -0700 2008 Thu Mar 27 10:52:06 -0700 2008 5 0 false false Sun Jan 01 00:00:00 -0800 2006 Tue Feb 05 15:02:58 -0800 2008 Tue Feb 05 15:03:36 -0800 2008 boso.com]]> 3 0 false false Sun Jan 01 00:00:00 -0800 2006 Sat Jan 19 20:26:59 -0800 2008 Sat Jan 19 20:28:53 -0800 2008 5 0 false false Mon Jun 02 13:56:53 -0700 2008 Mon Jun 02 13:57:04 -0700 2008 0 0 false false Fri Nov 27 13:49:27 -0800 2009 Fri Nov 27 13:51:22 -0800 2009 0 0 false false Mon Nov 09 05:09:36 -0800 2009 Mon Nov 09 05:09:43 -0800 2009 0 0 false false Tue Oct 27 14:38:45 -0700 2009 Tue Oct 27 14:38:45 -0700 2009 0 0 false false Fri Oct 16 11:30:40 -0700 2009 Fri Oct 16 11:30:40 -0700 2009 4 0 false false Tue Sep 22 11:26:34 -0700 2009 Tue Sep 22 11:26:34 -0700 2009 http://www.goodreads.com/book_link/follow/8?book_id=335793