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Brands: Meaning and Value in Media Culture
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Brands: Meaning and Value in Media Culture

4.29  ·  Rating Details ·  7 Ratings  ·  0 Reviews
Drawing on rich empirical material, this revealing book builds up a critical theory, arguing that brands have become an important tool for transforming everyday life into economic value.

When branding lifestyles or value complexes onto their products, companies assume that consumers desire products for their ability to give meaning to their lives. Yet, brands also have a ke
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Paperback, 168 pages
Published December 8th 2005 by Routledge (first published January 1st 2005)
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