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Sony vs. Samsung: The Inside Story of the Electronics Giants' Battle for Global Supremacy
""Sony vs. Samsung" is business history at its best! It explores the divergent fortunes of these two electronics giants in the last decade and identifies the true reasons behind Sony's decline and Samsung's rise. Contrary to popular belief, Chang shows that success (or failure) does not simply arise from different strategies. Rather, it emerges from major decisions that ar ...more
Paperback, 200 pages
Published August 1st 2008 by John Wiley & Sons
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