Bestselling author Michael Backman draws upon a wealth of new examples, case studies and anecdotes to provide crucial insights into Asian business themes. This will provide a valuable guide for anybody whose business takes them into Asia and will enable readers to come to grips with Asian business and understand how Asia really works.
Hardcover, 256 pages
September 17th 2005
by Palgrave Macmillan
(first published June 16th 2005)