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The Asian Insider: Unconventional Wisdom for Asian Business
Knowledge of Asian business is dominated by conventional wisdom. In this revised and updated edition of The Asian Insider, bestselling author, Michael Backman, has researched beneath the surface to reveal the things that you need to know about Asian business. This paperback edition has an important new chapter on the massive, booming Chinese consumer market and updated cha ...more
Paperback, 352 pages
Published September 3rd 2006 by Palgrave Macmillan
(first published January 1st 2004)
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