false 33449 8 <p> Two world-renowned marketing consultants and bestselling authors present the definitive rules of marketing. </p> 33525 1993 The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk! total:290|5:75|4:102|3:95|2:18|1:0| 290 1104 461 31 3 0 false true Wed Aug 19 00:00:00 -0700 2009 Mon Oct 19 17:49:45 -0700 2009 Mon Oct 19 18:03:21 -0700 2009
Quotes:

"The basic issue in marketing is creating a category you can be first in. It's the law of leadership: It's better to be first than it is to be better. It's much easier to get into the mind first than to try to convince someone you have a better product than the on...more...]]> 3 0 false false Sun Aug 02 00:00:00 -0700 2009 Mon Jun 01 17:23:25 -0700 2009 Sun Aug 02 06:28:52 -0700 2009 more...]]> 4 0 true false Sat Jan 10 00:00:00 -0800 2009 Mon Nov 17 22:02:59 -0800 2008 Sun Jan 25 15:36:10 -0800 2009 1
1: The Law of Leadership: It’s better to be first than it is to be better.
2: The law of category: If you can’t be first in a category, setup a new category you can be first in.
3: The law of the mind: It’s better to be first in t...more...]]> 4 0 false false Thu Jul 01 00:00:00 -0700 2004 Sat Nov 03 23:21:58 -0700 2007 Sat Nov 03 23:22:41 -0700 2007 more...]]> 2 0 true false Thu Jul 30 00:00:00 -0700 2009 Thu Jul 30 00:19:42 -0700 2009 Thu Jul 30 00:23:12 -0700 2009 1 3 0 false false Wed Jun 17 00:00:00 -0700 2009 Wed Jun 17 05:39:45 -0700 2009 Wed Jun 17 05:40:50 -0700 2009 4 0 false false Mon May 12 00:00:00 -0700 2008 Tue Mar 17 16:35:47 -0700 2009 Tue Mar 17 16:37:14 -0700 2009 5 0 false false Sun May 01 00:00:00 -0700 2005 Tue May 19 21:25:43 -0700 2009 Tue May 19 21:27:03 -0700 2009 2 1 false false Sun Feb 01 00:00:00 -0800 2009 Sun Apr 05 11:21:40 -0700 2009 Sun Apr 05 11:22:18 -0700 2009 5 0 false false Sat Jan 01 00:00:00 -0800 2000 Tue Mar 17 02:54:43 -0700 2009 Tue Mar 17 02:55:32 -0700 2009 5 0 false false Sat Mar 01 00:00:00 -0800 2008 Sat Sep 05 07:15:48 -0700 2009 Sat Sep 05 07:16:46 -0700 2009 3 0 false false Tue Sep 01 00:00:00 -0700 2009 Fri Aug 28 14:39:45 -0700 2009 Thu Sep 03 14:40:16 -0700 2009 3 0 false false Thu Jan 01 00:00:00 -0800 2009 Tue Jul 24 11:33:45 -0700 2007 Wed Jan 21 09:30:40 -0800 2009
The best parts are the (very brief) case studies on those who have lost their way, in particular, all the sub-b...more...]]> 4 0 false false Sun Jun 01 00:00:00 -0700 2008 Sun Jun 29 16:30:40 -0700 2008 Sun Jun 29 16:59:10 -0700 2008 ]]> 4 0 false false Thu Aug 21 00:00:00 -0700 2008 Thu Aug 21 05:30:28 -0700 2008 Thu Aug 21 05:32:03 -0700 2008 5 0 false false Sat Aug 09 12:33:55 -0700 2008 Sat Aug 09 12:34:38 -0700 2008 5 0 false false Fri Feb 01 00:00:00 -0800 2008 Thu Jan 31 18:51:56 -0800 2008 Sat Feb 02 09:13:02 -0800 2008 5 0 false false Sat Feb 01 00:00:00 -0800 2003 Wed Oct 24 05:24:35 -0700 2007 Wed Oct 24 05:37:00 -0700 2007
]]> 4 0 false false Sun Jan 01 00:00:00 -0800 2006 Sun Oct 14 12:02:08 -0700 2007 Sun Oct 14 12:03:38 -0700 2007 4 0 false false Mon Nov 01 00:00:00 -0800 2004 Tue Sep 25 07:00:45 -0700 2007 Tue Sep 25 07:00:45 -0700 2007