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3.93 of 5 stars

What's the secret to a company's continued growth and prosperity? Internationally known marketing expert Al Ries has the answer: focus. His comm... read full description


reviews

Jan 02, 2009
Arthur Charles added it
A must read if you're a branding or marketing professional at senior management level. There's nothing operational in this book. it's all about marketing strategy and how a single focus can propel a brand to stratospheric heights in the mind of the consumer.

The basic message of the book is that your brand needs to stand for ONE single thing in your consumer's mind. It reiterates that brands are nothing more than groups of attributes in people's minds and that a brand is nothing if it' More...
Jan 04, 2012
Malek rated it: 4 of 5 stars
This is a very handy book. It shows the power of focus in a business in terms of improving profitability. Like most business books, it makes its point through repetition and many many examples. You really get the message of the book from the introduction, but the reinforcement definitely helps to make the case and internalize it.
Jul 30, 2011
David rated it: 5 of 5 stars
My good friend John Garies, Jr. gave me a copy of this book, and I have been hooked on the Ries marketing philosophy ever since. This is a great marketing book for anyone in management or marketing. Anything Al Ries and his former partner Jack Trout write is worth reading!
Apr 11, 2009
Austin rated it: 5 of 5 stars
This is a tremendous book. The only drawback may be that it is over-laden with examples to support its points. I found myself skimming some of the many case studies. The 1996 book's examples are also a bit dated, but everywhere there are predictions the book has been proven out. A must-read, along with E-Myth, for every mid-sized company!
Oct 13, 2009
Umar rated it: 5 of 5 stars
Great perspective on the success of companies that have focused and those who have not.
Aug 12, 2009
Simon is currently reading it
Too early to review, just started with it
Apr 21, 2008
Colleen rated it: 3 of 5 stars
Couldn't we all use a little more of this. Great case studies from fortune 500 companies. Almost outdated.
Mar 26, 2008
Keith rated it: 5 of 5 stars
Wonderful book for branding, and creating strategy. It has been too long, and I need to read it again.
Feb 05, 2012
Chris rated it: 2 of 5 stars
Jan 30, 2012
Santiago marked it as to-read
Jan 30, 2012
Sean rated it: 5 of 5 stars
Jan 23, 2012
Caloy rated it: 4 of 5 stars
Jan 22, 2012
Patrick marked it as to-read
Jan 10, 2012
Jim rated it: 3 of 5 stars
Jan 08, 2012
Naomi marked it as to-read
Jan 05, 2012
Maz rated it: 5 of 5 stars
Dec 30, 2011
Jacek marked it as to-read
Dec 26, 2011
Alison added it
Dec 30, 2011
Laura added it
Dec 01, 2011
Pashtana added it
Nov 13, 2011
Matthias rated it: 3 of 5 stars
Nov 01, 2011
Joshua marked it as to-read
Oct 30, 2011
Lisa is currently reading it
Oct 24, 2011
Eduardo rated it: 4 of 5 stars
Oct 18, 2011
Lana added it
Sep 26, 2011
Michael added it
Sep 20, 2011
Bj rated it: 5 of 5 stars
Sep 15, 2011
Joe rated it: 5 of 5 stars
Sep 09, 2011
Jonathan marked it as to-read
Sep 03, 2011
Anwar rated it: 4 of 5 stars