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Focus: The Future of Your Company Depends on It
by
Al Ries,
Laura Ries
What's the secret to a company's continued growth and prosperity? Internationally known marketing expert Al Ries has the answer: focus. His commonsense approach to business management is founded on the premise that long-lasting success depends on focusing on core products and eschewing the temptation to diversify into unrelated enterprises.
Using real-world examples, Ries s...more
Using real-world examples, Ries s...more
Paperback, 320 pages
Published
September 27th 2005
by HarperBusiness
(first published January 1st 1996)
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Jan 02, 2009
Arthur Charles
added it
A must read if you're a branding or marketing professional at senior management level. There's nothing operational in this book. it's all about marketing strategy and how a single focus can propel a brand to stratospheric heights in the mind of the consumer.
The basic message of the book is that your brand needs to stand for ONE single thing in your consumer's mind. It reiterates that brands are nothing more than groups of attributes in people's minds and that a brand is nothing if it's not in t...more
The basic message of the book is that your brand needs to stand for ONE single thing in your consumer's mind. It reiterates that brands are nothing more than groups of attributes in people's minds and that a brand is nothing if it's not in t...more
إن كنت على رأس شركة كبيرة أو لك تأثير على استراتيجيتها أو كنت في طريقك لجعلها كبيرة فهذا الكتاب يوجهك توجيهاً ثمينا نحو النجاح دون أن تتشتت جهودك
نقطة الكتاب الأساسية هي أنه لكي تكون شركتك هي الأولى والانجح والأفضل في السوق عليك أن تجعلها تركز وتتخصص في منتج أو خدمة واحدة بالنسبة للزبون، وتكون معروفاً بهذا التميز والتخصص. أما إذا تفرّعت إلى مجالات جديدة فتأكد أن جهدك في التفرّع لن تعوضه المكاسب الجديدة ، لأنك لا تستطيع أن تكون الأفضل في كل شيء. التخصص في نظر الكاتب هو مفتاح النجاح. فكرة رائعة ولك...more
نقطة الكتاب الأساسية هي أنه لكي تكون شركتك هي الأولى والانجح والأفضل في السوق عليك أن تجعلها تركز وتتخصص في منتج أو خدمة واحدة بالنسبة للزبون، وتكون معروفاً بهذا التميز والتخصص. أما إذا تفرّعت إلى مجالات جديدة فتأكد أن جهدك في التفرّع لن تعوضه المكاسب الجديدة ، لأنك لا تستطيع أن تكون الأفضل في كل شيء. التخصص في نظر الكاتب هو مفتاح النجاح. فكرة رائعة ولك...more
This is a very handy book. It shows the power of focus in a business in terms of improving profitability. Like most business books, it makes its point through repetition and many many examples. You really get the message of the book from the introduction, but the reinforcement definitely helps to make the case and internalize it.
My good friend John Garies, Jr. gave me a copy of this book, and I have been hooked on the Ries marketing philosophy ever since. This is a great marketing book for anyone in management or marketing. Anything Al Ries and his former partner Jack Trout write is worth reading!
Amazing book if only we knew what we were best at and put all our effort in it it would shadow all that we were not good at and bring out the best in all of us
This is a tremendous book. The only drawback may be that it is over-laden with examples to support its points. I found myself skimming some of the many case studies. The 1996 book's examples are also a bit dated, but everywhere there are predictions the book has been proven out. A must-read, along with E-Myth, for every mid-sized company!
Shows age a little bit with the examples(which is excusable with the age of the book), but otherwise still a quite thought provoking book.
Great perspective on the success of companies that have focused and those who have not.
Aug 12, 2009
Simon
is currently reading it
Too early to review, just started with it
Couldn't we all use a little more of this. Great case studies from fortune 500 companies. Almost outdated.
Wonderful book for branding, and creating strategy. It has been too long, and I need to read it again.
Jun 16, 2013
Nikolay Minev
is currently reading it
Jun 11, 2013
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Al Ries is a marketing professional and author. He is also the co-founder and chairman of the Atlanta-based consulting firm Ries & Ries with his partner and daughter, Laura Ries. Along with Jack Trout, Ries coined the term "positioning", as related to the field of marketing, and authored Positioning: The Battle For Your Mind, an industry standard on the subject.
Ries graduated from DePauw Unive...more
More about Al Ries...
Ries graduated from DePauw Unive...more
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