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The Secret Language of Competitive Intelligence: How to See Through and Stay Ahead of Business Disruptions, Distortions, Rumors, and Smoke Screens
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The Secret Language of Competitive Intelligence: How to See Through and Stay Ahead of Business Disruptions, Distortions, Rumors, and Smoke Screens

3.44 of 5 stars 3.44  ·  rating details  ·  27 ratings  ·  3 reviews
THE ART OF SMART . . . how not to get blindsided by the competition

Your key competitor has a cost advantage and you can’t for the life of you figure out why or how.

• A new technology or competitor is on the horizon that will completely upset the applecart in your business
as Google is now doing in advertising and Wal-Mart has done in retailing.

• You think a key competitor
...more
Hardcover, 320 pages
Published April 21st 2010 by Crown Business (first published May 23rd 2006)
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Robin
This book may or may not be a 3-star book in terms of actual CI how-to, but the author effectively used storytelling to get his points across and I can't find fault with that, especially after I just slogged through Michael Porter's 1998 Competitive Advantage book.
Lori Grant
A should-read book on competitive intelligence for knowledge workers who want to be in executive role and entrepreneurs.
Ron
Good Book. Some what text orientated, but very informative.
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