Marketing Plan: A Handbook (Book & CD)
This practical, hands-on book enables readers to develop a realistic, customized marketing plan. The "Marketing Plan Pro" software packaged with the book is a powerful tool that offers readers the opportunity to create and critique marketing plans for all kinds of organizations. User-friendly Marketing Plan Pro software allows readers to quickly and easily create customize...more
Paperback, 254 pages
Published April 13th 2002 by Prentice Hall
(first published April 2002)
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