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by Les Lumsdon
An introduction to marketing within the context of the international tourism industry. Focusing on core marketing theory and practice, this text takes a critical approach to encourage greater depth of learning and includes topics of current interest, such as relationship marketing. Student learning is reinforced by the provision of numerous cases, mini-cases, summaries, ...more
Paperback, 260 pages
Published December 1st 1997 by International Thomson Business Press
(first published October 16th 1997)
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