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To Catch a Mouse Make a Noise Like a Cheese
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To Catch a Mouse Make a Noise Like a Cheese

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Paperback, 368 pages
Published May 21st 1992 by Summit Publishing Group (first published May 28th 1991)
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Jeff Kinsey
Apr 25, 2010 Jeff Kinsey rated it really liked it
In the world of internet marketing, there seems to be two extremes: banner advertising or marketing. In other words, advertising in the traditional sense seems to be a lost art. How sad.

This book is a great read. Kornfeld is a writer's writer. His tales of the introduction of the personal computer are most enlightening (especially for those of us that were there!). I owned each of the first four models, plus a few of the specialty ones like the hand held.

But if you wonder why your sales are flat
...more
Bob
Aug 15, 2013 Bob rated it really liked it
R.I.P. Lewis Kornfeld, formerly of Radio Shack, who just passed away at 97. This colorfully titled, personably written book was one of my favorite instructional texts on the art of small business marketing, with an emphasis on effective copywriting.
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