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A Framework for Marketing Management
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A Framework for Marketing Management

3.28  ·  Rating Details ·  178 Ratings  ·  11 Reviews
The Internet is changing the way that consumers buy, and the way that companies buy from each other. This updated text includes these new ways of buying and selling, showing how marketers can make the most of the new technology.
Paperback, Fourth Edition, 362 pages
Published February 25th 2008 by Prentice Hall
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Oct 12, 2016 Katriann rated it it was ok  ·  review of another edition
Shelves: non-fiction
DNF on page 155. My exam is in two days, so I won't have time to read further. Useful for learning basic marketing concepts and terminology. However, I found reading this book exhausting. It's full of lists and terms. The density of information was too much for me. I felt like my brain was about to explode every time I attempted to read this book.
Dec 24, 2015 Sarah rated it it was ok  ·  review of another edition
Shelves: mba, 2012
I feel like I ran a mental marathon to get through this. These "Executive MBA" style books where they take a full text and cram the salient points into a smaller form factor without much context or exemplar storytelling are really difficult to read. The density of information is so high that my normally brisk reading pace slows to a crawl and I feel like I have to read the same page over and over again to understand what it's saying. While this book had a lot of good information in it, I'm just ...more
Marcella Bongiovanni
Dopo pochi capitoli scrivevo: «per essere un libro sul marketing è incapace di vendere sé stesso. Denso, poco chiaro e che necessita ampie conoscenze precedenti».

Alla fine di una lettura che mi ha onestamente stancato (ho trascinato i piedi per tutto il percorso), non posso che dire "statene alla larga", a meno che non siate degli appassionati della materia.

Ho iniziato questo libro con notevoli pregiudizi, e al termine ne esco con ancora di più. Si, forse, in mezzo alle migliaia di parole ci son
Jul 21, 2014 Rob rated it liked it  ·  review of another edition
Shelves: education, leadership
This was a very helpful book regarding marketing. As an educator and school leader, it helped me to think outside the box. I have not thought very much about the marketing side of education, but this is something that is extremely important for the leadership of private schools. We must be able to market our schools in the community if we are to be successful. This was not an easy read, as it is a textbook and reads like a textbook. It is very business oriented, so I had to really sift through a ...more
Meridith Hatch
Mar 12, 2014 Meridith Hatch rated it really liked it
First chapters throw a lot of concepts at you quickly, but the pace evens out after a chapter or two. Worth reading if you're starting into business or professional marketing; a lot of review if you've been doing it for a while. Required reading for UW Tacoma's Milgard School of Business MBA program.
Monica Pawlan
Jan 22, 2011 Monica Pawlan rated it really liked it
A very readable yet classic text on everything to do with marketing a business. I recommend it for anyone who wants to better understand what marketing teams do or should be doing.
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Classic Marketing.
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Professor Kotler's book, Marketing Management, is the world's most widely used graduate level textbook in marketing. His other textbooks include Principles of Marketing and management: An Introduction and they are also widely used around the world.
Kotler developed new concepts in marketing including atmospherics, demarketing, megamarketing, turbomarketing and synchromarketing. He believes that mar
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