false 3323374 1 Why do some products make the leap to greatness while others do not? <P> Creating inspiring products begins with discovering a product that is valuable, usable, and feasible. If you can not do this, then it s not worth building anything. <P> - How do you decide which product opportunities to pursue? <P> - How do you get evidence that the product you are going to ask your engineering team to build will be successful? <P> - How do you identify the minimal possible product that will be successful? <P> - How do you manage the often conflicting demands of company execs, customers, sales, marketing, engineering, design, and more? <P> - How can you adapt Agile methods for commercial product environments? <P> Product management expert Marty Cagan answers these questions and hundreds more as he shares lessons learned, techniques, and best practices from working for and with some of the most successful companies in the high-tech industry. You will find that there s a very big difference between how the very best companies create products and all the rest. <BR> 3361249 18 6 2008 Inspired: How To Create Products Customers Love total:8|5:5|4:2|3:1| 8 36 20 3 5 1 false false Sat Feb 14 00:00:00 -0800 2009 Sun Mar 01 09:30:13 -0800 2009 Sun Mar 01 09:31:03 -0800 2009 0 1 false false Fri May 01 00:00:00 -0700 2009 Sun Jun 14 19:34:51 -0700 2009 Sun Jun 14 19:35:36 -0700 2009 0 1 false false Sun Jun 28 09:48:14 -0700 2009 Sun Jun 28 09:48:43 -0700 2009 0 0 false false Sun Nov 15 06:00:17 -0800 2009 Sun Nov 15 06:00:17 -0800 2009 0 0 false false Fri Sep 11 16:39:54 -0700 2009 Fri Sep 11 16:39:54 -0700 2009 0 0 false false Sun Sep 06 08:36:01 -0700 2009 Sun Sep 06 08:36:09 -0700 2009 3 0 false false Sun Aug 30 18:24:31 -0700 2009 Sun Aug 30 18:24:31 -0700 2009 5 0 false false Mon Jun 08 09:50:33 -0700 2009 Mon Jun 08 09:50:33 -0700 2009 5 0 false false Fri May 29 15:13:14 -0700 2009 Fri May 29 15:13:14 -0700 2009 0 0 false false Sun Apr 05 12:35:47 -0700 2009 Sun Apr 05 12:35:47 -0700 2009 0 0 false false Tue Mar 17 02:55:08 -0700 2009 Tue Mar 17 02:55:08 -0700 2009 5 0 false false Sat Sep 26 18:24:49 -0700 2009 Sat Feb 14 17:08:14 -0800 2009 Sat Sep 26 18:24:49 -0700 2009 4 0 false false Tue Feb 10 21:25:57 -0800 2009 Tue Feb 10 21:25:57 -0800 2009 0 0 false false Fri Jan 30 00:37:15 -0800 2009 Fri Jan 30 00:37:15 -0800 2009 5 0 false false Fri Apr 24 09:06:15 -0700 2009 Sun Jan 18 23:09:22 -0800 2009 Fri Apr 24 09:06:15 -0700 2009 0 0 false false Sat Jan 17 22:54:31 -0800 2009 Sat Jan 17 22:54:44 -0800 2009 0 0 false false Sat Jan 03 22:31:04 -0800 2009 Sat Jan 03 22:31:13 -0800 2009 0 0 false false Fri Dec 19 13:52:38 -0800 2008 Fri Dec 19 13:52:42 -0800 2008 4 0 false false Thu Dec 04 17:02:02 -0800 2008 Mon Jun 29 15:42:30 -0700 2009 0 0 false false Sun May 18 17:59:04 -0700 2008 Sun Nov 02 15:43:23 -0800 2008 http://www.goodreads.com/book_link/follow/8?book_id=3323374