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Designing Effective Web Surveys
Designing Effective Web Surveys is a practical guide to designing Web surveys, based on empirical evidence and grounded in scientific research and theory. It is designed to guide survey practitioners in the art and science of developing and deploying successful Web surveys. It is not intended as a cook book; rather it is meant to get the reader to think about why we need t...more
Paperback, 398 pages
Published
August 1st 2008
by Cambridge University Press
(first published 2008)
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