The Copy Book
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The Copy Book

4.3 of 5 stars 4.30  ·  rating details  ·  23 ratings  ·  0 reviews
The copywriting bible of the advertising industry. The world's best copywriters explain some of the most famous advertising campaigns ever produced.
Paperback, 176 pages
Published July 7th 2000 by Rockport Publishers (first published 2000)
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Whatever You Think, Think the Opposite by Paul ArdenIt's Not How Good You Are, It's How Good You Want To Be by Paul ArdenThe Art of Looking Sideways by Alan FletcherThe Advertising Concept Book by Pete BarryThe Copy Book by Designers and Art Directors...
A Brave New World
5th out of 29 books — 4 voters
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Advertising
20th out of 22 books — 14 voters


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1997 British Design & Art Direction: Cre 35th Annual of the Best in British and International Advertising and Design (British Design and Art Direction)

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