<?xml version="1.0" encoding="UTF-8"?>
<GoodreadsResponse>
	<Request>
		<authentication>false</authentication>
		    <method><![CDATA[]]></method>
	</Request>
	
<book id="3288064">
  <title><![CDATA[Click: What Millions of People Do Online and Why It Matters]]></title>
  <isbn><![CDATA[1401323049]]></isbn>
  <isbn13><![CDATA[9781401323042]]></isbn13>
    <work>
  <best_book_id type="integer">3288064</best_book_id>
  <books_count type="integer">2</books_count>
  <default_description> &lt;P&gt;What time of year do teenage girls search for prom dresses online? How does the quick adoption of technology affect business success (and how is that related to corn farmers in Iowa)? How do time and money affect the gender of visitors to online dating sites? And how is the Internet itself affecting the way we experience the world? In &lt;i&gt;Click&lt;/i&gt;, Bill Tancer takes us behind the scenes into the massive database of online intelligence to reveal the naked truth about how we use the Web, navigate to sites, and search for information--and what all of that says about who we are. &lt;P&gt;As online directories replace the yellow pages, search engines replace traditional research, and news sites replace newsprint, we are in an age in which we've come to rely tremendously on the Internet--leaving behind a trail of information about ourselves as a culture and the direction in which we are headed. With surprising and practical insight, Tancer demonstrates how the Internet is changing the way we absorb information and how understanding that change can be used to our advantage in business and in life. Click analyzes the new generation of consumerism in a way no other book has before, showing how we use the Internet, and how those trends provide a wealth of market research nearly as vast as the Internet itself. Understanding how we change is integral to our success. After all, we are what we click.&lt;/p&gt;</default_description>
  <id type="integer">3324477</id>
  <media_type nil="true"></media_type>
  <original_language_id type="integer" nil="true"></original_language_id>
  <original_publication_day type="integer">2</original_publication_day>
  <original_publication_month type="integer">9</original_publication_month>
  <original_publication_year type="integer">2008</original_publication_year>
  <original_title>Click: What Millions of People Do Online and Why It Matters</original_title>
  <rating_dist>total:164|5:17|4:46|3:63|2:36|1:2|</rating_dist>
  <ratings_count type="integer">164</ratings_count>
  <ratings_sum type="integer">532</ratings_sum>
  <reviews_count type="integer">337</reviews_count>
  <text_reviews_count type="integer">68</text_reviews_count>
</work>

  <average_rating><![CDATA[3.24]]></average_rating>
  <ratings_count><![CDATA[158]]></ratings_count>
  <text_reviews_count><![CDATA[66]]></text_reviews_count>
  <url><![CDATA[http://www.goodreads.com/book/show/3288064.Click_What_Millions_of_People_Do_Online_and_Why_It_Matters]]></url>
  <authors>
        <author id="1392802">
      <name><![CDATA[Bill Tancer]]></name>
      <role><![CDATA[]]></role>
      <url><![CDATA[http://www.goodreads.com/author/show/1392802.Bill_Tancer]]></url>
      <average_rating><![CDATA[3.24]]></average_rating>
      <ratings_count><![CDATA[164]]></ratings_count>
      <text_reviews_count><![CDATA[68]]></text_reviews_count>
    </author>
      </authors>
    <reviews start="1" end="20" total="337">
    <review id="24111193">
    <user id="86566">
    <name><![CDATA[Rachel]]></name>
    <location><![CDATA[Astoria, NY]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/86566-rachel?utm_medium=api]]></url>
  </user>
      <rating>4</rating>
  <votes>2</votes>
  <sell_flag>false</sell_flag>
  <spoiler_flag>false</spoiler_flag>
  <shelves>
      </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Mon Jun 09 00:00:00 -0700 2008</read_at>
  <date_added>Mon Jun 09 19:21:09 -0700 2008</date_added>
  <date_updated>Mon Jun 09 19:29:29 -0700 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[Accessible but satisfyingly geeky look at our collective online lives. Tancer's enthusiasm and curiosity about his data thrilled me. Great case studies (he looks at everything from prom dresses to Tila Tequila to Dancing with the Stars) and funny, clean prose. My only complaint? It's too slight--I w...<a href="http://www.goodreads.com/review/show/24111193">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/24111193?utm_medium=api]]></url>
</review>
    <review id="47762456">
    <user id="1153204">
    <name><![CDATA[Alan]]></name>
    <location><![CDATA[Portland, OR]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/1153204-alan?utm_medium=api]]></url>
  </user>
      <rating>3</rating>
  <votes>1</votes>
  <sell_flag>false</sell_flag>
  <spoiler_flag>false</spoiler_flag>
  <shelves>
      </shelves>
  <recommended_for><![CDATA[Anyone who can say &quot;I love data&quot; without irony.]]></recommended_for>
  <recommended_by><![CDATA[Powell's City of Books]]></recommended_by>
  <read_at>Sun Feb 22 00:00:00 -0800 2009</read_at>
  <date_added>Fri Feb 27 22:18:56 -0800 2009</date_added>
  <date_updated>Fri Feb 27 22:23:17 -0800 2009</date_updated>
  <read_count>1</read_count>
    <body><![CDATA[This was a short book, but engaging and entertaining. The examples with which Tancer illuminates his points, such as his explanation of the observation that prom dress searches spike in January rather than April or May, are specific and counterintuitive enough to be very interesting. I'm jealous of ...<a href="http://www.goodreads.com/review/show/47762456">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/47762456?utm_medium=api]]></url>
</review>
    <review id="49376986">
    <user id="1507606">
    <name><![CDATA[Mark]]></name>
    <location><![CDATA[Canada]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/1507606-mark?utm_medium=api]]></url>
  </user>
      <rating>3</rating>
  <votes>0</votes>
  <sell_flag>false</sell_flag>
  <spoiler_flag>false</spoiler_flag>
  <shelves>
        <shelf name="non-fiction" />
        <shelf name="web-design" />
      </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Fri Mar 13 00:00:00 -0700 2009</read_at>
  <date_added>Sun Mar 15 16:41:42 -0700 2009</date_added>
  <date_updated>Sun Mar 15 17:07:56 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[Bill Tancer has immediate access to a fantastic resource - the searches performed across the Internet.  He can be listening to a TV program in the background, hear an interesting item, and instantly execute a query to see what the online world of multitudes of searches reveals...this is a benefit of...<a href="http://www.goodreads.com/review/show/49376986">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/49376986?utm_medium=api]]></url>
</review>
    <review id="48063251">
    <user id="216811">
    <name><![CDATA[William]]></name>
    <location><![CDATA[Minneapolis, MN]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/216811-william?utm_medium=api]]></url>
  </user>
      <rating>2</rating>
  <votes>0</votes>
  <sell_flag>false</sell_flag>
  <spoiler_flag>false</spoiler_flag>
  <shelves>
        <shelf name="marketing-pr-social-media" />
      </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Tue Mar 17 18:51:17 -0700 2009</read_at>
  <date_added>Mon Mar 02 19:00:10 -0800 2009</date_added>
  <date_updated>Tue Mar 17 18:51:17 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[Bill Tancer is not a writer. What that means is that this collection of anecdotes while interesting don't amount to any of the insights one generally expects from this sort of book. So while the blogs posts and PowerPoints these case studies started out as were probably quite entertaining, there's r...<a href="http://www.goodreads.com/review/show/48063251">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/48063251?utm_medium=api]]></url>
</review>
    <review id="39452365">
    <user id="646287">
    <name><![CDATA[Mercy]]></name>
    <location><![CDATA[Los Angeles, CA]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/646287-mercy?utm_medium=api]]></url>
  </user>
      <rating>4</rating>
  <votes>0</votes>
  <sell_flag>false</sell_flag>
  <spoiler_flag>false</spoiler_flag>
  <shelves>
      </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at></read_at>
  <date_added>Sat Dec 06 11:21:03 -0800 2008</date_added>
  <date_updated>Sat Dec 06 11:27:30 -0800 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[This is a fascinating book about our online search habits. Results taken in the aggregate, it tells us more about how our minds work than traditional surveys.<br/><br/>In a time when online anonymity is becoming more transparent, I found it a little frightening that so much can be found out about ou...<a href="http://www.goodreads.com/review/show/39452365">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/39452365?utm_medium=api]]></url>
</review>
    <review id="53359122">
    <user id="1736538">
    <name><![CDATA[Nytetyger]]></name>
    <location><![CDATA[Costa Mesa, CA]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/1736538-nytetyger?utm_medium=api]]></url>
  </user>
      <rating>3</rating>
  <votes>0</votes>
  <sell_flag>false</sell_flag>
  <spoiler_flag>false</spoiler_flag>
  <shelves>
        <shelf name="2009-challenge" />
      </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Sun Apr 19 00:00:00 -0700 2009</read_at>
  <date_added>Mon Apr 20 11:28:33 -0700 2009</date_added>
  <date_updated>Mon Apr 20 11:28:49 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[Why do search engines show a HUGE spike in searches for prom dresses in January? What is the day of the week that most people search the internet for porn? Just who reads WHICH gossip sites? The author looks at the way America uses search engines, as his company mines the raw data from a few of them...<a href="http://www.goodreads.com/review/show/53359122">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/53359122?utm_medium=api]]></url>
</review>
    <review id="32190882">
    <user id="1206247">
    <name><![CDATA[Ed]]></name>
    <location><![CDATA[Wilkes Barre, PA]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/1206247-ed?utm_medium=api]]></url>
  </user>
      <rating>2</rating>
  <votes>1</votes>
  <sell_flag>false</sell_flag>
  <spoiler_flag>false</spoiler_flag>
  <shelves>
        <shelf name="technology" />
      </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Thu Sep 11 05:53:14 -0700 2008</read_at>
  <date_added>Sat Sep 06 12:51:23 -0700 2008</date_added>
  <date_updated>Thu Sep 11 05:53:14 -0700 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[My review: <strong>Eh.</strong><br/>Additional comments: Parts of it read like an elaborated resume, or sounded like someone at a job interview. It wasn't exactly what I was expecting, so I'll take the blame for some of my disappointment.]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/32190882?utm_medium=api]]></url>
</review>
    <review id="55163664">
    <user id="489630">
    <name><![CDATA[Kathleen]]></name>
    <location><![CDATA[Windsor, Ontario, Canada]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/489630-kathleen?utm_medium=api]]></url>
  </user>
      <rating>4</rating>
  <votes>0</votes>
  <sell_flag>false</sell_flag>
  <spoiler_flag>false</spoiler_flag>
  <shelves>
      </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Sun May 17 00:00:00 -0700 2009</read_at>
  <date_added>Wed May 06 12:39:38 -0700 2009</date_added>
  <date_updated>Wed May 20 07:39:17 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[Click is a book for one of these kind of people:<br/><br/>Those in Research.<br/>Those in any business really<br/>Those who like facts and stats<br/>I'm in the third position. I find it very interesting what people search for online. <br/><br/>The book reveals some very interesting patterns t...<a href="http://www.goodreads.com/review/show/55163664">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/55163664?utm_medium=api]]></url>
</review>
    <review id="35187247">
    <user id="115717">
    <name><![CDATA[Ryan]]></name>
    <location><![CDATA[Brooklyn, NY]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/115717-ryan?utm_medium=api]]></url>
  </user>
      <rating>2</rating>
  <votes>1</votes>
  <sell_flag>false</sell_flag>
  <spoiler_flag>false</spoiler_flag>
  <shelves>
      </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Fri Oct 24 00:00:00 -0700 2008</read_at>
  <date_added>Mon Oct 13 09:21:17 -0700 2008</date_added>
  <date_updated>Mon Oct 27 14:01:12 -0700 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[Really nothing special. I expected more than a series of &quot;neat things Bill Tancer figured out with Data!&quot; A HitWise press release in hardcover disguise.]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/35187247?utm_medium=api]]></url>
</review>
    <review id="45446656">
    <user id="732347">
    <name><![CDATA[Kelly]]></name>
    <location><![CDATA[Harvard, IL]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/732347-kelly?utm_medium=api]]></url>
  </user>
      <rating>3</rating>
  <votes>0</votes>
  <sell_flag>false</sell_flag>
  <spoiler_flag>false</spoiler_flag>
  <shelves>
        <shelf name="non-fiction" />
        <shelf name="q1-2009" />
        <shelf name="read-in-2009" />
      </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at></read_at>
  <date_added>Thu Feb 05 06:48:09 -0800 2009</date_added>
  <date_updated>Thu Feb 05 12:56:01 -0800 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[3.5 stars.<br/><br/>This was an interesting look at web analytics. The author is a data fiend and doesn't let the reader forget it; in fact, his personal interjections are the reason I can't give this one a full four stars. It's irritating. But, the research itself is interesting and the book is e...<a href="http://www.goodreads.com/review/show/45446656">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/45446656?utm_medium=api]]></url>
</review>
    <review id="30027975">
    <user id="127893">
    <name><![CDATA[Ami]]></name>
    <location><![CDATA[Brooklyn, NY]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/127893-ami?utm_medium=api]]></url>
  </user>
      <rating>2</rating>
  <votes>0</votes>
  <sell_flag>false</sell_flag>
  <spoiler_flag>false</spoiler_flag>
  <shelves>
      </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at></read_at>
  <date_added>Wed Aug 13 07:52:10 -0700 2008</date_added>
  <date_updated>Fri Aug 15 08:45:32 -0700 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[The two stars are for some genuinely interesting content, including a look at the disparity between what people genuinely fear and what they claim to fear and insightful commentary on how people will ask a search engine questions that might be better served to a close friend (&quot;Why did he leave ...<a href="http://www.goodreads.com/review/show/30027975">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/30027975?utm_medium=api]]></url>
</review>
    <review id="44665981">
    <user id="1958995">
    <name><![CDATA[James]]></name>
    <location><![CDATA[The United States]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/1958995-james-pyles?utm_medium=api]]></url>
  </user>
      <rating>4</rating>
  <votes>0</votes>
  <sell_flag>false</sell_flag>
  <spoiler_flag>false</spoiler_flag>
  <shelves>
      </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Thu Jan 01 00:00:00 -0800 2009</read_at>
  <date_added>Wed Jan 28 12:49:58 -0800 2009</date_added>
  <date_updated>Wed Jan 28 12:50:53 -0800 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[Just picked this up at the library. The Amazon reviews seem mixed, but mostly favorable. Since the topic has a fair amount to do with the business I'm in, I thought I should look into this text. It's actually quite good. It reads like a series of somewhat associated vignettes. I posted a full review...<a href="http://www.goodreads.com/review/show/44665981">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/44665981?utm_medium=api]]></url>
</review>
    <review id="36293005">
    <user id="1239537">
    <name><![CDATA[Melinda]]></name>
    <location><![CDATA[Falls Church, VA]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/1239537-melinda?utm_medium=api]]></url>
  </user>
      <rating>3</rating>
  <votes>0</votes>
  <sell_flag>false</sell_flag>
  <spoiler_flag>false</spoiler_flag>
  <shelves>
        <shelf name="business-books" />
      </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at></read_at>
  <date_added>Mon Oct 27 06:06:40 -0700 2008</date_added>
  <date_updated>Mon Oct 27 06:29:07 -0700 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[This book was a quick and interesting read. The point of the book is to demonstrate the power of Web analytics, specifically search engine data, to forecast consumer trends. While intriguing, some of the predictions the author makes are only loosely supported. Through the use of search engine data, ...<a href="http://www.goodreads.com/review/show/36293005">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/36293005?utm_medium=api]]></url>
</review>
    <review id="56377956">
    <user id="1382167">
    <name><![CDATA[Jennifer]]></name>
    <location><![CDATA[The United States]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/1382167-jennifer?utm_medium=api]]></url>
  </user>
      <rating>5</rating>
  <votes>0</votes>
  <sell_flag>false</sell_flag>
  <spoiler_flag>false</spoiler_flag>
  <shelves>
      </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at></read_at>
  <date_added>Sun May 17 10:38:49 -0700 2009</date_added>
  <date_updated>Sun May 17 10:48:35 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[Market research using aggregated online behavior and illustrating principles of viral behavior described in Gladwell's _Tipping Point_. Interesting, fun to read, short.  Detailed analysis of Tila Tequila as a &quot;superconnector&quot;. Inventing your own Claritas PRIZM geodemographic market segment...<a href="http://www.goodreads.com/review/show/56377956">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/56377956?utm_medium=api]]></url>
</review>
    <review id="41304758">
    <user id="386833">
    <name><![CDATA[Laura]]></name>
    <location><![CDATA[Brooklyn, NY]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/386833-laura?utm_medium=api]]></url>
  </user>
      <rating>4</rating>
  <votes>0</votes>
  <sell_flag>false</sell_flag>
  <spoiler_flag>false</spoiler_flag>
  <shelves>
        <shelf name="nonfiction" />
      </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Mon Dec 01 00:00:00 -0800 2008</read_at>
  <date_added>Tue Dec 30 11:34:46 -0800 2008</date_added>
  <date_updated>Tue Dec 30 11:47:25 -0800 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[I must admit that I am a data geek...and that's why I loved this book. Graphs, charts, and anecdotes about how people are using internet search engines kept me flipping from page to page. I'm not sure I agree with all of Tancer's conclusions or correlations between internet behavior and human psycho...<a href="http://www.goodreads.com/review/show/41304758">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/41304758?utm_medium=api]]></url>
</review>
    <review id="76500381">
    <user id="142949">
    <name><![CDATA[Heidi]]></name>
    <location><![CDATA[San Francisco, CA]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/142949-heidi?utm_medium=api]]></url>
  </user>
      <rating>3</rating>
  <votes>0</votes>
  <sell_flag>false</sell_flag>
  <spoiler_flag>false</spoiler_flag>
  <shelves>
        <shelf name="pop-science" />
      </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Fri Oct 02 00:00:00 -0700 2009</read_at>
  <date_added>Mon Nov 02 12:22:44 -0800 2009</date_added>
  <date_updated>Mon Nov 02 12:25:58 -0800 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[It was interesting. I liked reading a bit about how they get the statistics and what people are really searching for online, and how they're trying to understand the relationship between people's search habits and lifestyle habits.  Books on this sort of thing become out-dated pretty quickly, but th...<a href="http://www.goodreads.com/review/show/76500381">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/76500381?utm_medium=api]]></url>
</review>
    <review id="58058059">
    <user id="2131722">
    <name><![CDATA[Kevin]]></name>
    <location><![CDATA[Orlando, FL]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/2131722-kevin?utm_medium=api]]></url>
  </user>
      <rating>2</rating>
  <votes>0</votes>
  <sell_flag>false</sell_flag>
  <spoiler_flag>false</spoiler_flag>
  <shelves>
        <shelf name="how-we-think" />
      </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at></read_at>
  <date_added>Mon Jun 01 08:56:09 -0700 2009</date_added>
  <date_updated>Wed Jun 03 05:21:54 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[Some interesting and funny information about our online habits. Spent most of the book on the kinds of things that cause searches and take us to certain websites. Ended with predictions since our online activity usually precedes specific events, they can thus be accurately anticipated. Overall, a fa...<a href="http://www.goodreads.com/review/show/58058059">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/58058059?utm_medium=api]]></url>
</review>
    <review id="50512737">
    <user id="1348841">
    <name><![CDATA[Amha]]></name>
    <location><![CDATA[New York, NY]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/1348841-amha?utm_medium=api]]></url>
  </user>
      <rating>2</rating>
  <votes>0</votes>
  <sell_flag>false</sell_flag>
  <spoiler_flag>false</spoiler_flag>
  <shelves>
        <shelf name="2009" />
        <shelf name="technology" />
      </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Wed Apr 08 00:00:00 -0700 2009</read_at>
  <date_added>Thu Mar 26 09:25:52 -0700 2009</date_added>
  <date_updated>Wed Apr 08 10:17:44 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[This book has a few interesting case studies and offers some insight on how persona's can be constructed using behavioral segmentation tools. The author provides a good introduction into what tools he and his company use while developing their statistics. the problem I have with this book is that it...<a href="http://www.goodreads.com/review/show/50512737">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/50512737?utm_medium=api]]></url>
</review>
    <review id="41312383">
    <user id="1332847">
    <name><![CDATA[Desiree]]></name>
    <location><![CDATA[Worcester, MA]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/1332847-desiree?utm_medium=api]]></url>
  </user>
      <rating>4</rating>
  <votes>0</votes>
  <sell_flag>false</sell_flag>
  <spoiler_flag>false</spoiler_flag>
  <shelves>
      </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Sun Dec 28 00:00:00 -0800 2008</read_at>
  <date_added>Tue Dec 30 12:32:40 -0800 2008</date_added>
  <date_updated>Tue Dec 30 12:36:31 -0800 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[Great book about what we are all doing online and how the tracking of the data created is used. Easy to read, full of interesting stories, not technical jargon. If you are looking for a textbook filled with enough statistics to cure your insomnia, this is not the book for you. Recommended for the av...<a href="http://www.goodreads.com/review/show/41312383">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/41312383?utm_medium=api]]></url>
</review>
    <review id="53007564">
    <user id="348325">
    <name><![CDATA[Kip]]></name>
    <location><![CDATA[Brooklyn, NY]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/348325-kip?utm_medium=api]]></url>
  </user>
      <rating>4</rating>
  <votes>0</votes>
  <sell_flag>false</sell_flag>
  <spoiler_flag>false</spoiler_flag>
  <shelves>
      </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at></read_at>
  <date_added>Fri Apr 17 06:58:52 -0700 2009</date_added>
  <date_updated>Fri Apr 17 06:59:58 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[Worthwhile read about how much can be learned by following simple clickstreams around search.  Also makes the interesting case that, given how rapidly the medium and user behaviors are evolving, clickstream/search analyses may be more telling/current than a lot of other much more expensive research....<a href="http://www.goodreads.com/review/show/53007564">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/53007564?utm_medium=api]]></url>
</review>
    </reviews>
  <popular_shelves>
        <shelf name="to-read" />
        <shelf name="currently-reading" />
        <shelf name="non-fiction" />
        <shelf name="nonfiction" />
        <shelf name="business" />
        <shelf name="technology" />
        <shelf name="internet" />
        <shelf name="work-related" />
      </popular_shelves>
  <book_links>
    <book_link id="8">
  <name><![CDATA[WorldCat]]></name>
  <link>http://www.goodreads.com/book_link/follow/8?book_id=3288064</link>
</book_link>
  </book_links>
</book>
</GoodreadsResponse>