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Re-reading a book claiming to explore contemporary culture 20 years after it was first published is often a risky decision, in part because one of the assumptions of so much of what we see in cultural and social analysis is that the era of postmodernity is one of rapid change. Surely, then, after two decades we cannot expect a claim to contemporaneousness to hold. It is to Olalquiaga’s great credit that much of the big picture she paints remains applicable to the current contemporary.