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Hermawan Kartajaya
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Positioning, Diferensiasi, and Brand

4.07  ·  Rating Details  ·  30 Ratings  ·  2 Reviews
Kumpulan Artikel Terpilih
Published 2008
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Hermawan Kartajaya is an Indonesian author and public speaker in the area of marketing studies. In 2000, Kartajaya co-authored "Repositioning Asia: From Bubble to Sustainable Economy" with Philip Kotler. In it they analysed why the Asian crisis of 1997 occurred, and outlined what the governments and companies of the region could do to develop more sustainably in the future. Kartajaya’s expert anal ...more
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