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Apples, Insights and Mad Inventors: An Entertaining Analysis of Modern Marketing
Apples, Insights and Mad Inventors is a collection of timeless, thought-provoking observations on a range of marketing issues from one of the industry's best-known names - Jeremy Bullmore. Most of the pieces originally appeared in the annual reports of WPP, while others were the basis for conference keynote addresses. With topics ranging from client management and brand ma ...more
Hardcover, 164 pages
Published May 12th 2006 by John Wiley & Sons
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