false 3251206 1 <p>Everyone knows about blogs and social networks such as Facebook and Twitter. And they’ve heard about someone who has used them to grow a huge customer base. Everyone wants to be hands-on, grass roots and interactive. But what does this mean? And more to the point, how do you do it? <br> As one who has actually launched a company using the power of online communities, and who now advises big and small companies, Tara Hunt (named by the <i>San Francisco Chronicle</i>, along with luminaries Jimmy Wales and Tim O’ Reilly, as a Digital Utopian) is the perfect person to do this book <br> While <i>The Whuffie Factor</i> will traverse the landscape of Web 2.0 and show how to become a player, it is not just another book about online marketing. People see the huge business potential of the online world and the first impulse is: let’s throw a bunch of money at it. To which Tara Hunt says: “Stop! Money isn’t the capital of choice in online communities, it is Whuffie - social capital — and how raise it is the heart of this book.” In the Web 2.0 world, market capital flows from having high social capital. Without Whuffie you lose your connections and any recommendation you make will be seen as spam, met with negative reactions and a loss of social capital.<br> <i>The Whuffie Factor</i> is a breakthrough book, providing the strategic map and specific tactics for success in the lucrative, but strange and elusive world of online communities.</p> 3286347 11 11 2008 The Whuffie Factor: The 5 Keys for Maxing Social Capital and Winning with Online Communities total:32|5:8|4:13|3:6|2:4|1:1| 32 119 120 13 0 0 false false Thu Jan 01 00:00:00 -0800 2009 Mon Mar 16 22:27:34 -0700 2009 Mon Mar 16 22:31:10 -0700 2009 "Money isn’t the capital of choice in online communities, it is Whuffie - social capital – and how to raise it is the heart of this book.” In the Web 2.0 world, market capital flows from having high social capital. Without Whuffie you lose your connections...more...]]> 4 0 false false Thu Aug 13 23:15:19 -0700 2009 Thu Aug 13 23:46:49 -0700 2009
She explains the principles (this is not a how-to book) of using social media to create and/or participate in a community.

Though this book is primarily designed for business-...more...]]> 3 0 false false Fri May 01 00:00:00 -0700 2009 Mon May 18 09:39:32 -0700 2009 Mon Jun 29 07:00:02 -0700 2009 more...]]> 3 0 false false Sat Sep 26 12:18:24 -0700 2009 Sat Sep 26 12:22:16 -0700 2009 0 0 false false Wed Jul 01 00:00:00 -0700 2009 Sat Aug 01 08:16:50 -0700 2009 Sat Aug 01 08:17:48 -0700 2009 artsjournal.com/gap. It's a good introduction to the values of social networks. My group read it in regard to how its lessons can be applied to the arts -- to individual musicians and to organizations.]]> 3 0 false false Tue Nov 10 00:00:00 -0800 2009 Thu Nov 12 09:06:33 -0800 2009 Thu Nov 12 09:06:33 -0800 2009 5 0 false false Sun Aug 09 00:00:00 -0700 2009 Sat Oct 03 09:06:25 -0700 2009 Sat Oct 03 09:10:26 -0700 2009 1 0 false false Tue Oct 20 00:00:00 -0700 2009 Mon Aug 31 18:46:53 -0700 2009 Tue Oct 20 21:13:44 -0700 2009
There wasn't a lot of useful information for me. ...more...]]> 5 0 false false Fri May 01 00:00:00 -0700 2009 Thu Jul 02 07:54:06 -0700 2009 Thu Jul 02 07:54:42 -0700 2009 3 0 false false Mon May 04 12:01:16 -0700 2009 Tue Apr 21 17:13:04 -0700 2009 Mon May 04 12:01:16 -0700 2009
Feels a bit laundry-list-ish at times, but they're all good stories.]]> 3 0 false false Sun Jul 05 17:54:42 -0700 2009 Sat Jun 27 12:40:57 -0700 2009 Sun Jul 05 17:54:42 -0700 2009 4 0 false false Tue Jun 09 14:22:48 -0700 2009 Sun Jun 28 14:53:52 -0700 2009 4 0 false false Wed Nov 11 00:00:00 -0800 2009 Sat Jun 20 23:38:15 -0700 2009 Wed Nov 11 15:22:22 -0800 2009 0 0 false false Thu Nov 19 12:16:13 -0800 2009 Thu Nov 19 12:16:13 -0800 2009 0 0 false false Sun Nov 15 07:44:43 -0800 2009 Sun Nov 15 07:44:43 -0800 2009 0 0 false false Fri Nov 13 16:47:42 -0800 2009 Fri Nov 13 16:47:42 -0800 2009 0 0 false false Fri Nov 13 13:42:04 -0800 2009 Fri Nov 13 13:42:04 -0800 2009 0 0 false false Thu Nov 12 20:25:43 -0800 2009 Thu Nov 12 20:27:33 -0800 2009 0 0 false false Wed Nov 11 08:50:43 -0800 2009 Wed Nov 11 08:50:43 -0800 2009 0 0 false false Mon Oct 26 20:25:41 -0700 2009 Mon Oct 26 20:25:41 -0700 2009 http://www.goodreads.com/book_link/follow/8?book_id=3251206