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Luxury Online: Styles, Systems, Strategies

3.6 of 5 stars 3.60  ·  rating details  ·  15 ratings  ·  2 reviews
This new book focuses on the analysis of the online strategy and development of the luxury industry, tracing the evolution of the Internet from a means of communication to a trade and distribution channel. The author provides a comprehensive evaluation and a critical assessment of the tactics required for the management of luxury brands online.
Hardcover, 320 pages
Published April 15th 2010 by Palgrave Macmillan (first published April 14th 2009)
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Deluxe look at how the web sells luxury

How do you market luxury items, which by definition are exclusive, on the internet, which by definition is accessible to the masses? This is the conundrum facing the luxury products industry, explains high-end marketing strategist Uché Okonkwo, and most deluxe brands have failed to find a solution – so far. Prada didn’t even have a website until 2007. Today, countless blogs, forums and websites are dedicated to exchanging information that once belonged exc
Feb 26, 2011 Argile added it
Frankly, I was shocked that this ever got published. I tried to finish way was I going to read the obvious (patronizing) text with pretty pictures and a horrendous glossary (FULL of mistakes).

I regret the dollars spent and I highly recommend you save your own.

Her first book was a novelty item (with a scary cover), full of errors, but for newbies...good enough.

This second book is just tr***. It even claims she is Dr. Okwonko, a fact that I checked out after reading online some other revie
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