Goodreads helps you keep track of books you want to read.
Start by marking “Luxury Online: Styles, Systems, Strategies” as Want to Read:
Luxury Online: Styles, Systems, Strategies
Enlarge cover
Rate this book
Clear rating
Open Preview

Luxury Online: Styles, Systems, Strategies

3.6 of 5 stars 3.60  ·  rating details  ·  15 ratings  ·  2 reviews
This new book focuses on the analysis of the online strategy and development of the luxury industry, tracing the evolution of the Internet from a means of communication to a trade and distribution channel. The author provides a comprehensive evaluation and a critical assessment of the tactics required for the management of luxury brands online.
Hardcover, 320 pages
Published April 15th 2010 by Palgrave Macmillan (first published April 14th 2009)
more details... edit details

Friend Reviews

To see what your friends thought of this book, please sign up.

Reader Q&A

To ask other readers questions about Luxury Online, please sign up.

Be the first to ask a question about Luxury Online

This book is not yet featured on Listopia. Add this book to your favorite list »

Community Reviews

(showing 1-30 of 33)
filter  |  sort: default (?)  |  rating details
E
Deluxe look at how the web sells luxury

How do you market luxury items, which by definition are exclusive, on the internet, which by definition is accessible to the masses? This is the conundrum facing the luxury products industry, explains high-end marketing strategist Uché Okonkwo, and most deluxe brands have failed to find a solution – so far. Prada didn’t even have a website until 2007. Today, countless blogs, forums and websites are dedicated to exchanging information that once belonged exc
...more
Argile
Feb 26, 2011 Argile added it
Frankly, I was shocked that this ever got published. I tried to finish it...no way was I going to read the obvious (patronizing) text with pretty pictures and a horrendous glossary (FULL of mistakes).

I regret the dollars spent and I highly recommend you save your own.

Her first book was a novelty item (with a scary cover), full of errors, but for newbies...good enough.

This second book is just tr***. It even claims she is Dr. Okwonko, a fact that I checked out after reading online some other revie
...more
Verena
Verena marked it as to-read
Apr 27, 2015
Ana
Ana marked it as to-read
Mar 07, 2015
Jose Javier
Jose Javier is currently reading it
Nov 28, 2014
Ariel
Ariel marked it as to-read
Oct 12, 2014
Sarah
Sarah marked it as to-read
Dec 08, 2013
Ashley
Ashley marked it as to-read
Jan 06, 2015
Mary Vaughan
Mary Vaughan marked it as to-read
Mar 04, 2013
Lola White
Lola White marked it as to-read
Feb 15, 2013
Pamela Price
Pamela Price marked it as to-read
Jul 22, 2012
« previous 1 next »
There are no discussion topics on this book yet. Be the first to start one »
Luxury Fashion Branding: Trends, Tactics, Techniques Luxury Fashion Branding Luxury Now: Evolution, Status, Future These Words Expose Us: An Anthology

Share This Book