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The Search: How Google and Its Rivals Rewrote the Rules of Business andTransformed Our Culture
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The Search: How Google and Its Rivals Rewrote the Rules of Business andTransformed Our Culture

3.78 of 5 stars 3.78  ·  rating details  ·  2,366 ratings  ·  127 reviews
What does the world want? According to John Battelle, a company that answers that question—in all its shades of meaning—can unlock the most intractable riddles of business and arguably of human culture itself. And for the past few years, that’s exactly what Google has been doing.

But The Search offers much more than the inside story of Google’s triumph. It’s a big-picture b
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Paperback, 336 pages
Published October 3rd 2006 by Portfolio Trade (first published 2005)
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(showing 1-30 of 3,000)
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Phil Simon
A few weeks ago, I saw a list of the best business books of all time. I was a bit proud of myself that I had read most of them--at had at least heard of the rest. For whatever reason, though, one book had escape me over the years: The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture. I was more than five years late, but figured that I owed it to myself to give it a read.

I'm glad that I did.

I had seen Battelle on Bloomberg West and he was particularly sm
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Michael
Aug 03, 2008 Michael rated it 2 of 5 stars  ·  review of another edition
Recommended to Michael by: Don Pederson
I first used the internet sometime around 1993, when it seemed gopher was still where all the good information was, or maybe I just wasn't in the know since most of my direction was from a deadtree book of listings. I quickly grew to love the internet in college, and Altavista was the clear best choice for search until someone introduced me to Google and I saw it was clearly better. I have been paying attention to things technical and their social ramifications since 2000.

Thus there was not a gr
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Otis Chandler
Most stuff in this book I already knew (90%). But hearing it in a cohesive story is a great way to fodder new ideas - if you wanna think about the internet and where its going, its a great primer - and a quick read too.

Hearing the the Goto/Overture story was interesting. While it sounds obvious, its an impressive insight by Bill Gross that traffic with an intent (ie search traffic) is worth more than random traffic, and that if you played arbitrage in the middle you could make a lot of money. I
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Shiri
Fascinating book in the history of commercial search engines, including (but not limited to) Google. Must read for anyone in the field; highly recommend for non technical readers as well!
Bakari
John Battelle's The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture, asks this question on page 13: "What, in the end, might search tell use about ourselves and the global culture we are creating together online?" That to me is a profoundly interesting question, but Battelle's book doesn't explore it nearly enough. He raises all the right questions in the first chapter of his book, but then he takes readers off into a story about the decisions and play ...more
Netz
atpit, i'm really new to this kind of reading. this only being my second book of this kind.
i was surprised, how easy "John Batelle" made this book for the reader, or in my case listener, to understand.
upfront i was a little afraid that a history of algorithms & semantic could be a little tedious - but it wasn't! not at all.
this is a good insight into the business side of search, showing how google,coming in late, fared to other big guns. it really is amazing how apparently small difference
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Daniel Solera
I read this book a few years ago and decided to re-read it to see if its insight into the veritable cultural force still holds its relevance. Though it is already dated by today’s standards (the book’s most recent publication was five years ago), it is still a very interesting read.

John Battelle is a definite Google fanboy, taking only slightly critical angles when necessary, and giving the internet supergiant heaps of kudos where deserved. The book deals with Google’s history only briefly (for
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Scott Dinsmore
Why I Read this Book: The Internet search industry is dominating our web experience and Google is leading the pack. I wanted to understand this phenomenon as best as possible. This is a must read for anyone who currently has an online business/website or who is looking to create one.

Review:

Anyone who is reading this must be somewhat familiar with the Internet and with Internet search (that is probably how you got here). The truth of the matter is that even to the non tech savvy, the odds are tha
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Al Doan
Mar 03, 2010 Al Doan rated it 4 of 5 stars  ·  review of another edition
Recommends it for: techies and business students
Recommended to Al by: E Jacobson
Shelves: hardknockmba-com
(My review from HardKnockMBA.com)

So this was an interesting pick (it was on the top of the stack) for my first read in this endeavor, primarily because it isn’t necessarily a ‘business book’ in the traditional sense, so I had to approach it a bit differently, but it still proved rather insightful, and an enjoyable read for a techie like me.

The Search goes over the tale of how the search industry came about, starting with Archie and Gopher then Yahoo and GoTo and finally the arrival of Google. Th
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Seth
John Battelle expends a vast amount of his energy and my time describing the history of the web and search in general before finally getting to the real point of the book "how Google and its rivals rewrote the rules of business and transformed our culture." For roughly the first 180 pages, I was tempted to cast this book aside, but when I crossed that boundary, I found his analysis of the potential for search as a knowledge and economic commodity both engaging and exciting.

The book suffers somew
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Ummu Auni
Watak Utama:
Ini adalah buku 'non-fiction', maka tidak wujud watak-watak melainkan yang benar.

Tentang Apa Buku Ini:
Industri 'pencarian' @ 'search engine' pada masa kini. Sangat menarik, digarap daripada kisah sebenar tentang industri tersebut. Permulaan mengisahkan 'evolving trend' industri ini, kisah-kisah 'search engine' sebelum Google, kisah Google, kejayaan yang dikecapi Google, cabaran-cabaran lain yang dihadapi Google, terutamanya berkaitan dengan kemasukan syarikat gergasi itu ke Tanah Bes
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Socialbookshelves.com
Let's get the obvious out of the way first - my copy of this book was published in 2005. Now, that might not seem like a huge revelation, but eight years is a long time in the age of the internet - in fact, Facebook didn't even exist when the book was written, at least in not in any recognisable form.

This book is so old that even Yahoo, the lumbering behemoth that eventually collapsed under its own weight, is listed as a major Google competitor, claiming 24% of the search market compared to Goog
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Ricardo Roman
Buscar es la historia del desarrollo de motor de búsqueda, desde los inicios de internet hasta google y lo que venga como búsqueda perfecta. Está lejos de ser un libro técnico, sino que es casi una novela llena de emociones, desafíos y aventuras. Logra comunicar las emociones de los innovadores y emprendedores que han desarrollado esta industria. Tiene aristas de negocio, científicas, tecnológicas y hasta políticas.

No se entenderá el fenómeno cultural/económico que es internet si no se entiende
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Matt
A cool look at the evolution of the internet through search engines - not just Google, but also the earlier-generation Webcrawler, Excite, AltaVista, etc - and the respective business models behind them. Much of the book details how Google went from 2 employees to thousands, from private to public, and managed unprecedented amount of growth, though the chapter I found most interesting was "Search, Privacy, Government, Evil". Even though it was written in 2005, the issues presented - Google's eng ...more
Erika RS
Thisis a history of search and search engines with a focus on Google. Battelle also discusses the social significance of search.

I found the most interesting part of the book to be the history of different search engine companies and how their attitude towards search changed over time. The basic overview of how search works might be interesting to people who do not know it already. The commentary on the effect of search had the potential to be interesting but was not -- it came across as scattere
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Sean
This book is two things – first, it is a detailed and interesting look at how searching online has changed over the last ten years, and how the refinement of the process has made the internet the usable tool it is today. It’s a pretty basic idea, really, if you can’t find shit, the internet is basically useless.

Secondly, the book is a look at what makes Google* so special. If Batelle is to believed what makes Google different is a, a belief in the ability of science fixing any problem and b, a
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Tim Kadlec
The Search is a good, but not great, book detailing Google's ascension to the top of the search world. It's interesting to hear the background story of how Google came about, and some of the other companies whose efforts paved the way.

My only complaints with the book are that the author appears to be rather biased in favor of Google and that now, a few years after publication, some of the insights are a bit dated (though to be fair, that is to be expected with a book about such a fast-moving com
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Agung  Perkasa
i read this book about a few weeks ago. i get it from my university library. so i interested to this book. i get good information from it that how serch engine have important for our life when we need answer from our question. and google is good tool for that. inntead this book talk about the business side. but i aspirate to this book and thanks.
Bojan Tunguz
I thoroughly enjoyed reading this book. It was well written and provided enough information to keep me glued to it. However, I was really hoping to find out more about Google than what would be possible from Google's own PR machine. The early search engine history and the development of that technology is probably the more fascinating part of the book. Which is ironic, since the book is supposed to be primarily about Google. My guess is that the author sacrificed the ability to write about more ...more
Leah Hess
It fascinates me to think of the dawn of the search engine. Battelle recollects how search engines began and have evolved since. Information is readily available with the click of a button--and Google is the top contender. This search engine has branched out to bring users e-mail, blogs (yes, Blogger is Google's blog platform), shopping, and a wealth of other information and resources.

The only preface I have going into reading this novel is to recognize that it was written in 2005. In the world
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Sathyan Velumani
One of the books that changed how i started to look at the world we live in.
Introduced me to Adwords, Overture, Adsense - how google makes money which did expand my know how and
helped my career
Tom Schulte
John Battelle, having helped launch Wired in the 1990s and launched The Industry Standard during the dot-com boom, has the credentials and background to tell the story of searching the internet for fun and profit, by he could have chosen a better narrator than himself for the audiobook version.

The earliest history of searching especially the rise and fall of such early fore-runners as Lycos, Excite and Alta Vista is very interesting. The book's final act is a look forward, but the at Internet sp
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Manda
Nov 26, 2007 Manda rated it 5 of 5 stars  ·  review of another edition
Recommends it for: anyone intrested in
The Search is an amazing book! It has somehow managed to tell the story of Google's overnight success and its continuing potential in a novel like manner that is easy to follow. It tells an incredible story about the past, present, and future of search technology, and the enormous impact it is starting to have on marketing, dating, media, pop culture, shopping, job hunting, people finding, civil liberties, and just about every other element of human interest.

This book is a must read for anyone
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Andrew William
A great insight on google and more about how the evolution of search started to where it might potentially take us to find the perfect search in future.
Sam Motes
Search gives a good history of the early players in search including offerings such as Veronica, Web Crawler, GoTo, AltaVista and others and pointed out where they stumbled along the way and lead to MSN, Yahoo, and today's dominance of Google. It reviews the key pieces of search including the link crawlers, the indexer, analyzing the indexes from and back to a page, and the secret sauce of each offering in its algorithms that determine what results are returned. The first third of the book cover ...more
Christopher
I enjoyed this book for the ideas and brain storming it provoked. Before reading this book I took for advantage what search engines like GOOGLE do for me on a daily basis. It is no long just a search engine for me. I use it to check spelling and sometimes meanings as well. I use a search engine to go to places I already know because it is nice to see where I'm going before I commit to go there (do not want to confuse two different site that may have similar addresses). Last but not least I searc ...more
Jen
Since this book was published a few years ago, the Web game has changed--and so has search. However, I still found the contents an interesting read. The author managed to interview several high-flying Silicon Valley executives, including Sergey Brin and Larry Page, founders of Google. While I don't think that the author's predictions for the future of search have come to pass, it was an interesting commentary on Google, its business practices, and its competitors. Search is a vital part of today ...more
Evanston Public  Library
Every day, with a click, hundreds of millions of people search: for news, for deals, for jobs, for love. Google has become the primary gateway for instant knowledge. Its archives are, increasingly, the “database of the world’s intentions,” to use John Battelle’s apt phrase. Battelle lucidly explains the search technologies (such as PageRank, kind of an instant measure of webpage popularity) that fueled Google’s rise to dominance. He also traces the personal histories and goals of its founders. T ...more
Nick
Apr 28, 2008 Nick rated it 5 of 5 stars  ·  review of another edition
Recommends it for: readers of Founders At Work
I have had this book for over a year but I just started adn finished reading it (read along with Audible is my style) this weekend. I should have read it sooner. Lot's of great info on the history of search. I though I should finally read it after doing some blog posts about the state of SEO. Luckily, I was not too far off on some of the assumptions I made (or maybe just read/heard somewhere else can cannot remember where).

I wish John talked a little more about the browsers wars throughout the b
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Matthew
Fascinating. I was only few years behind the curve (which is to say, I did not find it on sale for three years) but once I was on board, they took me on a hell of a trip. I am fascinated by technology but am somewhat tech impaired. I certainly use the internet and have been a huge Google fan for years but never considered where they came from or what the search engine landscape was like before they arrived. I don't know how informative this was as a business book but for the casual reader and ca ...more
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