false 3242100 1 <B>Blink meets The Culture of Fear in a provocative look at the new brain science of risk: how hard-wired fears misguide and manipulate us every day.</B><BR><BR> From terror attacks to the war on terror, real estate bubbles to the price of oil, sexual predators to poisoned food from China, our list of fears is ever-growing. And yet, we are the safest and healthiest humans in history. Irrational fear seems to be taking over, often with tragic results. For example, in the months after 9/11, when people decided to drive instead of fly—believing they were avoiding risk—road deaths rose by more than 1,500. Nobody died on a commercial flight.<BR><BR> In this fascinating, lucid, and thoroughly entertaining examination of how humans process risk, journalist Dan Gardner had the exclusive cooperation of Paul Slovic, the world renowned risk-science pioneer, as he reveals how our hunter gatherer brains struggle to make sense of a world utterly unlike the one that made them. Filled with illuminating real world examples, interviews with experts, and fast-paced, lean storytelling, <I>The Science of Fear</I> shows why it is truer than ever that the worst thing we have to fear is fear itself. 3276807 17 7 2008 The Science of Fear: Why We Fear the Things We Shouldn't--and Put Ourselves in Greater Danger total:112|5:21|4:43|3:33|2:11|1:4| 112 402 335 45 4 1 false false Sat Nov 29 00:00:00 -0800 2008 Fri Nov 21 20:51:49 -0800 2008 Sat Nov 29 22:12:20 -0800 2008 more...]]> 3 0 false false Sat May 09 19:44:48 -0700 2009 Sat May 09 20:08:07 -0700 2009 more...]]> 5 0 false false Sun May 03 00:00:00 -0700 2009 Mon May 04 15:32:05 -0700 2009 Mon May 04 15:33:02 -0700 2009
The author explores how people make decisions about what to fear and how it...more...]]> 4 0 false false Thu Jan 01 00:00:00 -0800 2009 Thu Jan 15 07:44:12 -0800 2009 Mon Feb 09 06:35:52 -0800 2009 more...]]> 3 0 false false Tue Apr 28 07:21:00 -0700 2009 Sun Nov 16 21:53:06 -0800 2008 Tue Apr 28 07:21:00 -0700 2009 The human brain has evolved to respond to certain types of threats. Unfortunately, in this age of mass communication, information overload and hype our poor brains are unable to assess risks reported by the media in a meaningful way. As a re...more...]]> 5 0 false false Sun Feb 22 00:00:00 -0800 2009 Thu Oct 02 11:33:47 -0700 2008 Mon Feb 23 07:26:21 -0800 2009 more...]]> 5 0 false false Mon Sep 15 00:00:00 -0700 2008 Fri Sep 12 13:04:50 -0700 2008 Mon Sep 15 08:31:14 -0700 2008
Topic: how we perceive risk

The author explores how our decision making process is biased by a brain hard wired in a stone age environment. All is not lost; in our adaption from the plains of Africa, we also have developed a rational part of our being that co...more...]]> 4 0 false false Wed Sep 10 00:00:00 -0700 2008 Fri Sep 05 12:48:17 -0700 2008 Wed Sep 10 17:38:14 -0700 2008 more...]]> 4 0 false false Mon Aug 25 09:29:04 -0700 2008 Mon Aug 25 09:55:00 -0700 2008 more...]]> 4 0 false false Thu Feb 12 00:00:00 -0800 2009 Wed Jul 30 09:28:37 -0700 2008 Fri Feb 13 09:44:47 -0800 2009
Perhaps it was a "preaching to the choir" e...more...]]> 3 0 false false Sun Aug 10 00:00:00 -0700 2008 Wed Jul 30 07:19:29 -0700 2008 Mon Aug 11 12:31:58 -0700 2008 more...]]> 4 0 false false Sun Aug 17 18:49:37 -0700 2008 Sun Aug 17 18:54:33 -0700 2008 more...]]> 3 0 false false Fri May 01 00:00:00 -0700 2009 Fri Jul 17 08:42:50 -0700 2009 Fri Jul 17 08:46:00 -0700 2009 more...]]> 4 0 false false Wed Dec 17 00:00:00 -0800 2008 Wed Nov 19 14:40:02 -0800 2008 Wed Dec 17 13:29:41 -0800 2008 more...]]> 5 0 false false Mon Sep 01 00:00:00 -0700 2008 Tue Sep 16 09:03:40 -0700 2008 Wed Oct 22 08:05:47 -0700 2008 1 more...]]> 3 0 false false Tue Jan 20 00:00:00 -0800 2009 Tue Jan 13 17:05:04 -0800 2009 Tue Jan 20 17:40:49 -0800 2009 more...]]> 3 0 false false Mon May 11 00:00:00 -0700 2009 Wed May 13 11:20:59 -0700 2009 Wed May 13 11:25:08 -0700 2009 4 0 false false Mon Sep 21 12:32:22 -0700 2009 Mon Sep 21 12:35:13 -0700 2009 4 0 false false Thu Apr 16 00:00:00 -0700 2009 Thu Apr 16 08:14:02 -0700 2009 Thu Apr 16 08:18:55 -0700 2009 5 0 false false Sun Feb 01 00:00:00 -0800 2009 Fri Feb 27 10:17:47 -0800 2009 Fri Feb 27 10:19:37 -0800 2009 http://www.goodreads.com/book_link/follow/8?book_id=3242100