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63rd out of 110 books
—
21 voters
The Macintosh Way
by
Guy Kawasaki (Goodreads Author)
"Forget In Search of Excellence, forget The Management Secrets of Attila the Hun. Get attuned to The Macintosh Way."--San Jose Mercury News. A witty, irreverent, bold approach to the age-old hurdles in making and selling a product.
Paperback, 209 pages
Published
September 28th 1990
by HarperCollins Publishers
(first published September 1st 1989)
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It seemed right that I finished reading The Macintosh Way on a bus home from work in a tech district, using my iPad. It explained why I found chapter 16 hilarious.
This is Guy Kawasaki’s first book, written soon after he left Apple and was on top of the world. It shows.
If you can look past the arrogant confidence in each chapter, you can find the story of how Apple built its loyal customer-base. Guy’s first-hand anecdotes of building relationships with suppliers and user groups are worth more tha...more
This is Guy Kawasaki’s first book, written soon after he left Apple and was on top of the world. It shows.
If you can look past the arrogant confidence in each chapter, you can find the story of how Apple built its loyal customer-base. Guy’s first-hand anecdotes of building relationships with suppliers and user groups are worth more tha...more
Must read book, and it's now a free eBook download now that Guy has the publishing rights again. I own a hard copy and it motivated me enough to fax a letter to the author when I as done reading it. You remember what fax machines are right? Yah, a snapshot in time.
Hmm - the sentiment of the book was important this is how Macintosh do it, should do it, used to do it. There was a huge amount of passion however the book is the ideolistic view of Guy who by all accounts was asked to leave MacIntosh for not sharing 'the official' macintosh way.
Easy read however. Glad i read it.
Easy read however. Glad i read it.
Buku yang menceritakan pengalaman Guy Kawasaki bekerja di Apple Inc dalam memasarkan Macintosh sekaligus sebagai evangelist untuk Apple. Versi digital buku ini bisa didapatkan dari situ Guy Kawasaki: http://guykawasaki.typepad.com/TheMac...
An excellent book about how to engage with the various people that you will encounter in the business world. As a side item, this book was entertaining as I learned more about Apple and The Mac!
Mar 06, 2011
Michael Carnell
rated it
5 of 5 stars
Recommends it for:
anyone in business and startups
This was the book, along with some of his columns, that started my love of Guy's work. A great insight into the way of truly enthusiastic, and evangelistic, business.
In this book Mr. Kawasaki is presented as a wonderfull and fun person, but the author is biased: it is Mr. Kawasaki himself. I did not like The book nor Mr Kawasaki.
A solid introduction to what made Apple different (back in the day). Dated in details but timeless in principles.
Handed out at the 1990 MacWorld. OK, I read it. This is not going to be of any interest to anyone except a Mac freak
One of the few books to make me question my own life and career path. Eternal wisdom from one of marketing's true gurus.
Pure Marketing BS! But well presented.
As usual, Guy has the knack of delivering the right content in the right pace and the right way. The things he has written in this book will serve as a guide for any company that wants to climb up to the top. It is about how to treat employees, customers, developer etc and how to evangelize, market, present the product of the company. A very goodread! The more I read, Guy's books, the more it makes me inspire him a lot and becoming a great fan of him.
Some dated material, but is practical due to some very common-sense marketing approaches to inspiring customer loyalty.
yes its dated but it still has some good, interesting information
Buku lama yang baru saya temukan dan saya baca. Begitu hebat, sangat tangguh. Berkarakter kuat. Usaha yang keras. Sangat menginspirasi. Cobalah di perusahaan anda, tidak perlu berpikir ulang, lakukanlah..
I consider the primer on current day practice of online community management.
Feb 05, 2008
B
rated it
5 of 5 stars
Recommends it for:
Techies and marketing people
Recommended to B by:
Guy Kawasaki!
My business associate enscribed a hardcopy of to me...
May 17, 2013
Yolanda Solo
marked it as to-read
May 16, 2013
Martin
marked it as to-read
May 15, 2013
Robert Yang
is currently reading it
May 14, 2013
Dominik
marked it as to-read
May 12, 2013
Mbiwa
marked it as to-read
May 05, 2013
Sid
marked it as to-read
May 03, 2013
Ariel
marked it as to-read
Apr 27, 2013
Avani
marked it as to-read
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I was born in Honolulu, Hawaii in 1954. My family lived in a tough part of Honolulu called Kalihi Valley. We weren’t rich, but I never felt poor-because my mother and father made many sacrifices for my sister and me. My mother was a housewife, and my father was a fireman, real estate broker, state senator, and government official during his long, distinguished career.
I attended Iolani School where...more
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