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Target Risk 2: A New P...
 
by
Gerald J. S. Wilde
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Target Risk 2: A New Psychology of Safety and Health

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Why are bankers, adventure tour operators, nuclear scientists, and health professionals reading a book on traffic safety? When Target Risk was first published in 1994 it caused a sensation because it turned conventional ideas on risk management upside down. New Yorker writer Malcolm Gladwell used its ideas to explain the Challenger space shuttle disaster. Ski resort manage ...more
Paperback, 255 pages
Published March 1st 2001 by Pde Pubns
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