[close] <DIV><DIV><DIV>For the first time, Richard Branson reveals the secrets of his success and shares the lessons he’s learnt along the way.</DIV><DIV> </DIV>Since his first business venture, publishing a student magazine in 1968, Richard Branson has become one of the world’s most successful entrepreneurs. Today, his Virgin Group is recognized the world over and Branson is its charismatic public face. For the first time, Richard is prepared to share the inside track on some of his greatest business deals so that everyone, be they executives or just starting out in business, can learn from his achievements—as well as his failures.Combining practical business advice with personal stories, this book is a remarkable account of how hard work, creative thinking and calculated risk can lead to incredible achievement and tremendous success. Far from a stuffy business textbook, this book is made up of all new material including never-before-seen diary and notebook entries from Richard’s personal archive. </DIV><DIV>Content will cover a huge range of areas including: </DIV><DIV>People and Work/life Balance </DIV><DIV>Money and Profits</DIV><DIV>The Power of the Brand</DIV><DIV>Learning from Missed Opportunities</DIV><DIV>Sex and Celebrity</DIV><DIV>The Social Responsibility of Business</DIV></DIV> [close]