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NEO Power: How the New Economic Order Is Changing the Way We Live, Work, and Play
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NEO Power: How the New Economic Order Is Changing the Way We Live, Work, and Play

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Revealing startling evidence of how four million Australians are transforming the social and political landscape, this landmark book compiles vast consumer research and examinations of more than 2,000 social and behavioral characteristics to reveal a new approach to marketing based on discretionary consumption. Known as the New Economic Order, the NEOs are powering the ...more
Paperback, 272 pages
Published October 1st 2007 by Scribe Publications Pty Ltd. (first published October 1st 2006)
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