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Marketing Management
Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice.Topics covered include brand equity, customer value analysis, database marketing, e-commerce, value networks, hybrid channels, supply chain management, segmentation, targeting, positioning, and integrated marketing co...more
Hardcover, 13th Edition, 816 pages
Published
February 25th 2008
by Prentice Hall
(first published 1972)
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This is a text book for my Master's degree. With that said, my four star rating is based upon text books, not all books I have read.
Marketing Management is a very well laid out and clear text book. There are multiple real-life examples in every chapter of marking strategies that different companies have used either successfully or unsuccessfully.
This is the 13th edition and is very up-to-date. It addresses many of the latest trends around viral marketing and utilization of web based social/busin...more
Marketing Management is a very well laid out and clear text book. There are multiple real-life examples in every chapter of marking strategies that different companies have used either successfully or unsuccessfully.
This is the 13th edition and is very up-to-date. It addresses many of the latest trends around viral marketing and utilization of web based social/busin...more
Philip Kotler is a genius, to begin with. Most people think marketing is the evil force behind their spending hands or the science behind making people spend their money on them. To break with this marketing notion is to truly bring it's colours to the surface as a science of matching need and offer. But Kotler only does this as a way to transcend that expectation.
Kotler concepts formal marketing as a tool for achieving a new marketing paradigm - more responsible and competent, more compassive a...more
Kotler concepts formal marketing as a tool for achieving a new marketing paradigm - more responsible and competent, more compassive a...more
Quando a primeira edição deste livro foi publicada, em 1967, lançou conceitos inovadores que mudaram o modo como as pessoas viam o marketing. Quase 40 anos depois, na 12a edição, ele continua a surtir o mesmo efeito - tópicos como marketing holístico, brand equity e marketing experimental prometem fazer com que as pessoas invistam em uma perspectiva mais ampla e integrada do marketing.
É exatamente essa capacidade de antecipar tendências que faz de Administração de marketing o livro de referênci...more
If the zombie apocalypse ever comes to pass, my weapon of choice would be Kotler & Ketler's Marketing Management book. It's a humongous heavy paperback that makes for an excellent blunt weapon. I can barely wait to squash some zombie's brains with it. It also contains very elegant writing and some gorgeous pictures. I wasn't the most dedicated student of management ever, but somehow I ended up reading this beast of a book twice. Marketing management, however, is not something you learn from...more
[Textbook] A comprehensive compendium of Marketing strategy and knowledge. This text is chock full of models and guidelines. I've used some of this in my day-to-day work, as well as to inform my classroom studies.
I'm not in a position to compare alternatives for use as a Strategic Marketing Management course textbook. However, this seemed more than adequate. There's a lot of material here, and it wasn't uncommon to spend 5+ hours a week to read and digest two or three chapters of this work.
I'm not in a position to compare alternatives for use as a Strategic Marketing Management course textbook. However, this seemed more than adequate. There's a lot of material here, and it wasn't uncommon to spend 5+ hours a week to read and digest two or three chapters of this work.
I read this book back when I was in school and it was a great introduction to marketing basics. I wouldn't recommend this being your only book about marketing, there are other ones that are more "hands on" that give you more specific case studies that translate marketing theory into actual results.
However it does introduce and explain many core marketing concepts and is a great place to start learning about how to get to know your customers and how to speak their language.
However it does introduce and explain many core marketing concepts and is a great place to start learning about how to get to know your customers and how to speak their language.
Aaaaa previše, previše. Mogli su barem malo skratiti, ajj stvarno. Ono što je bitno, već sam u srednjoj naučila, što me sad Kotler zeza. Nike veze sa 800+ stranica. Mogu ti ja s pet objasniti o čemu se radi i šta ti je bitno. Hajde ispite, spremna sam za tebe.
This is the worst textbook I have ever read. It takes 700+ pages to poorly define marketing buzz words while failing to provide anything of substance or utility. This is not a marketing textbook, it's a guide for communicating with other marketing people. There's more content in the 48-page marketing chapter of my performing arts management textbook than in this entire book.
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I wanna read this book,, Philip Kotler is Great marketer Man who learned alot of people What's the importance of Marketing , how to manage it and it's effect of our economy .
For those who acknowledged him/herself as a management student should read this book.. very easy to understand and enrich your marketing knowledge from A to Z
masih menunggu terus untuk dibaca. baru ada mata kuliah ini di s2. banyak contoh langsung dari perusahaan terkemuka.
yah, untuk pendukung kuliah... top lah. hehe
yah, untuk pendukung kuliah... top lah. hehe
Even it was a text book for me but it was amazing this book is my life it has every thing i may need in my marketing life :)
i am a student of SriLanka Institute of Marketing(SLIM) i want to read Kotler's Marketing Management Book(13th edition).
Mar 29, 2013
Lori Grant
rated it
5 of 5 stars
·
review of another edition
Shelves:
marketing-philip-kotler
A must-read book on marketing by Philip Kotler for the knowledge worker, manager, executive, or entrepreneur.
I want soft copy of Marketing Management book and my mail id is " suresh.prajapati@icicilombard.com "
Good book for an introduction to Marketing. I used it for my MBA and it was great to break into the field.
I think I need... tons of coffee, tea, chocolates... in order to finish this book... sigh. ^_^
Jun 11, 2012
Eleftheria
rated it
5 of 5 stars
·
review of another edition
Recommends it for:
Anyone who's related to marketing or management.
Recommended to Eleftheria by:
Sakis Rizos
Shelves:
owned
Absolutely excellent textbook. Of course if you are interested you should seek the current edition.
Marketing Management (12th Edition) (Marketing Management) by Philip Kotler (2006)
Evrythink about Marketing
Professor Philip considered the head of marketing world
Professor Philip considered the head of marketing world
This was our textbook for a marketing seminar. As far as textbooks go, it is a pretty engaging one. Plenty of examples tied to actual corporations, and very clear in presenting material. I'd recommend.
it really nice and hope it will me complete my project work
i need it for my thesis, this is book very good for me.
Sometimes seen as a signatory of all the works of Kotler.
A must-read for anything involved with marketing...
Oct 10, 2010
Cinu
added it
very much informative and essential for the future managers
Text for my MBA course. Very traditional.
I like this book because, it involves a lot.
need to be more simple
| topics | posts | views | last activity | |
|---|---|---|---|---|
| SPECIAL EVENTS AND FUNDRAISING-Funny or Die, bradley associates hong kong | 2 | 2 | Oct 02, 2012 07:29am | |
| Read | 2 | 33 | Jan 03, 2011 07:01am |
Professor Kotler's book, Marketing Management, is the world's most widely used graduate level textbook in marketing. His other textbooks include Principles of Marketing and management: An Introduction and they are also widely used around the world.
Kotler developed new concepts in marketing including atmospherics, demarketing, megamarketing, turbomarketing and synchromarketing. He believes that mar...more
More about Philip Kotler...
Kotler developed new concepts in marketing including atmospherics, demarketing, megamarketing, turbomarketing and synchromarketing. He believes that mar...more
Oct 24, 2012 03:21pm
Feb 06, 2013 07:30pm