false 151385 4 For busy fundraisers, writing letters of appeal can be confusing and laborious. Now, a guide from the nation's premier letter-writing tutor--direct mail expert Mal Warwick--shows fundraisers what makes the best letters work. Whether its general advice about the most effective mail strategies, or specific advice for those interested in the details of a direct mail campaign, Warwick keeps fundraisers on track when he reminds: "You're writing for results--not a Pulitzer Prize." <p> In <i>How to Write Successful Fundraising Letters</i>, Warwick's step-by-step model for writing a successful appeal walks you through the critical stages; his topics range from laying the groundwork for a prosperous campaign all the way through to the importance of thanking donors. Supported by an extensive collection of model letters, Warwick's no-nonsense, jargon-free work has helped thousands of fundraisers achieve results. <p> Read a review written by <i>Charity</i> Channel Founder/CEO Stephen C. Nill: <p> http://charitychannel.com/publish/templates/?a=471&z=25 146109 1994 How to Write Successful Fundraising Letters total:8|5:2|4:5|3:1| 8 33 18 2 4 0 false false Fri Oct 10 05:20:52 -0700 2008 Fri Oct 10 05:22:07 -0700 2008 3 0 false false Tue Jul 29 00:00:00 -0700 2008 Thu Jul 31 12:17:00 -0700 2008 Thu Jul 31 13:34:19 -0700 2008 0 0 false false Sat Sep 05 13:28:35 -0700 2009 Sat Sep 05 13:28:45 -0700 2009 0 0 false false Wed Aug 12 13:59:48 -0700 2009 Wed Aug 12 13:59:48 -0700 2009 0 0 false false Sat Feb 07 12:28:03 -0800 2009 Sat Feb 07 12:28:06 -0800 2009 0 0 false false Mon Aug 03 18:50:46 -0700 2009 Sun Oct 26 17:51:37 -0700 2008 Mon Aug 03 18:50:46 -0700 2009 0 0 false false Thu Sep 25 19:45:35 -0700 2008 Fri Mar 20 21:34:44 -0700 2009 0 0 false false Wed Aug 13 08:42:10 -0700 2008 Wed Aug 13 08:42:10 -0700 2008 0 0 false false Sun Jun 08 17:11:52 -0700 2008 Sun Jun 08 17:11:52 -0700 2008 0 0 false false Sun May 18 20:25:42 -0700 2008 Sun May 18 20:25:42 -0700 2008 4 0 false false Sat May 17 12:43:28 -0700 2008 Sat May 17 12:43:28 -0700 2008 4 0 false false Thu May 08 19:48:34 -0700 2008 Thu May 08 19:48:34 -0700 2008 5 0 false false Sun Apr 27 10:12:48 -0700 2008 Sun Apr 27 10:12:53 -0700 2008 0 0 false false Fri Feb 29 15:57:20 -0800 2008 Fri Feb 29 15:57:20 -0800 2008 4 0 false false Thu Feb 14 06:55:01 -0800 2008 Thu Feb 14 06:55:01 -0800 2008 0 0 false false Tue Oct 23 13:56:41 -0700 2007 Tue Oct 23 13:56:41 -0700 2007 5 0 false false Sat Oct 06 19:41:49 -0700 2007 Sat Oct 06 19:41:49 -0700 2007 4 0 false false Fri Jul 27 13:29:41 -0700 2007 Fri Jul 27 13:29:41 -0700 2007 http://www.goodreads.com/book_link/follow/8?book_id=3176554