Goodreads helps you keep track of books you want to read.
Start by marking “Web Analytics Demystified: A Marketer's Guide to Understanding How Your Web Site Affects Your Business” as Want to Read:
Web Analytics Demystified: A Marketer's Guide to Understanding How Your Web Site Affects Your Business
Enlarge cover
Rate this book
Clear rating

Web Analytics Demystified: A Marketer's Guide to Understanding How Your Web Site Affects Your Business

3.76 of 5 stars 3.76  ·  rating details  ·  42 ratings  ·  5 reviews
Web Analytics Demystified: A Marketers Guide to Understanding How Your Web Site Affects Your Business is about the field of Web traffic data and how it can be leveraged to improve one's Web site.

It is a book about making data actionable, about turning information into insight...

Focusing on the data, the tools, and the metrics that are common to nearly every analytics pac

...more
Paperback, 240 pages
Published March 1st 2004 by Ingram
more details... edit details

Friend Reviews

To see what your friends thought of this book, please sign up.

Reader Q&A

To ask other readers questions about Web Analytics Demystified, please sign up.

Be the first to ask a question about Web Analytics Demystified

This book is not yet featured on Listopia. Add this book to your favorite list »

Community Reviews

(showing 1-30 of 108)
filter  |  sort: default (?)  |  rating details
Sara
Aug 01, 2007 Sara rated it 3 of 5 stars
Recommends it for: Marketing Professionals
Despite the nature of the book (dry and dull), I did learn a lot about analytics programs to help assess the successes, or lack thereof, of websites. Good to note that this is largely directed towards a retail audience though, meaning owners of sites who are directly involved in the sales of consumer goods or services. Since I work in the B2B field, much of the infomation on conversion of visitors to customers was not relevant.

More importantly for me though, there was a section on advertising on...more
Terry
Not bad. Could have been more succinct, less wordy. Author has annoying habit of referencing self in third person. Still, this is a decent book, even if dated by the absence of any mention of google analytics. I work in academia,nso the biz models do not overlay directly with my workplace. It is more a media site than anything else, so ecommerce and adverts do not apply.
Marijka
Written ten years ago, I was surprised by how well much of the advice held-up. Sure there were some funny paragraphs about out-moded technology, but overall it was a solid introduction to web analytics. Worth reading if you are doing a super deep dive into analytics.
David
The most thorough book I've found on web analytics.
Sydluke
电子商务科学化的一本书。
Padma
Padma marked it as to-read
Oct 09, 2014
Targetedwebtraffic
Targetedwebtraffic marked it as to-read
Sep 18, 2014
Bhavna
Bhavna marked it as to-read
Aug 21, 2014
Al.
Al. marked it as to-read
Aug 12, 2014
Tori Metzger
Tori Metzger is currently reading it
Jul 24, 2014
Dmitrymotorin
Dmitrymotorin marked it as to-read
May 16, 2014
Branislav Busovsky
Branislav Busovsky marked it as to-read
Feb 24, 2014
Jason Rollins
Jason Rollins marked it as to-read
Feb 09, 2014
Lilly G
Lilly G marked it as to-read
Dec 29, 2013
Derek Hubbard
Derek Hubbard marked it as to-read
Nov 09, 2013
Christopher
Christopher marked it as to-read
Oct 26, 2013
Vibha Rao
Vibha Rao marked it as to-read
Oct 20, 2013
Monalisa
Monalisa marked it as to-read
Oct 13, 2013
Francis Teo
Francis Teo marked it as to-read
Sep 05, 2013
Miguel
Miguel marked it as to-read
Aug 12, 2013
Kelly
Kelly marked it as to-read
Jul 16, 2013
Diogo Fidalgo
Diogo Fidalgo marked it as to-read
Jun 20, 2013
Lars
Lars marked it as to-read
Jun 18, 2013
« previous 1 3 4 next »
There are no discussion topics on this book yet. Be the first to start one »
Web Site Measurement Hacks The Big Book of Key Performance Indicators

Share This Book