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The 86 Percent Solution: How to Succeed in the Biggest Market Opportunity of the Next 50 Years

3.5  ·  Rating Details ·  24 Ratings  ·  1 Review
Drawing on his insights into marketing in emerging markets, the author offers detailed strategies and implementation techniques for product design, pricing, packaging, distribution, advertising, and more.
Hardcover, 224 pages
Published September 1st 2005 by Wharton School Publishing
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Leader Summaries
Desde Leader Summaries recomendamos la lectura del libro La solución del 86%, de Vijay Mahajan y Kamini Banga.
Las personas interesadas en las siguientes temáticas lo encontrarán práctico y útil: innovación, nuevos mercados y sus oportunidades, globalización.
En el siguiente enlace tienes el resumen del libro La solución del 86%, Oportunidades de negocio en países emergentes y en desarrollo: La solución del 86%
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