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Google Advertising Tools

3.61  ·  Rating Details ·  28 Ratings  ·  4 Reviews
When it comes to advertising on the web, you just can't argue with the numbers. A $7 billion market today is expected to grow to $18.9 billion by 2010. Jupiter Research also estimates that search advertising will be a larger share of the market than display advertising by 2010. These phenomenal numbers are due largely to Google, which has changed the way the world publishe ...more
Paperback, 368 pages
Published January 26th 2006 by O'Reilly Media (first published January 1st 2006)
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May 15, 2011 Erwin rated it liked it  ·  review of another edition
Google Advertising Tools

Good overview of the Google Tools that are available, with lots of tips specifically related to WordPress. It serves as a lightweight orientation to:
1. Organic Search Engine Optimization
2. Affiliate Programs
3. Using AdSense to Generate Revenue for your Content Sites
4. Buying Google AdWords to drive traffic to your site
5. Using Conversion Tracking

The author often warns us of the risk of "black hat" techniques, and basically says to use common sense, but doesn't provide mor
Apr 14, 2008 Tami rated it it was amazing
It is estimated that Google ads reach 80% of all Internet users. No other advertising system or promotional scheme (including spam campaigns) can boast such coverage. Cashing in on Google ads either as an advertiser through AdWords or by getting paid by the click for hosting Google ads through Adsense is a pretty quick and simple process.

Google Advertising Tools is meant for the beginner advertiser or new website owner who would like to make a little extra money through hosting Google ads. This
Rhett Smith
May 30, 2016 Rhett Smith rated it liked it
a well organized book that sets a good foundation or review (based upon the reader's experience.)
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Harold Davis is widely recognized as a leading contemporary photographer and artist. He is also the author of more than 30 books, including Creating HDR Photos: The Complete Guide to High Dynamic Range Photography from Amphoto/Random House and Photographing Flowers: Exploring Macro Worlds with Harold Davis which is published by Focal Press, and has been called "one of the most beautiful books ever ...more
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