false http://photo.goodreads.com/books/1229442597m/3096903.jpg 3096903 2 <blockquote> <p> It was his job to keep you eating. <br> It was his job to keep you drinking. <br> It was his job to keep you buying. <br> Unfortunately for you, he was good at it. </p> </blockquote> <p> For more than thirty years, Hank Cardello was an executive and adviser to some of the largest food and beverage corporations in the world. For more than thirty years, he watched as corporate profits—and America's waistlines—ballooned: fattening consumers meant fattening profits. Now, in this fascinating and timely book, Cardello offers a behind-the-scenes look at the business of food, providing an insider's account of food company practices, failed government regulations, and misleading media coverage that have combined to place us in the middle of a national obesity epidemic. </p> <p> With insights culled from Cardello's time in the food industry, <i>Stuffed</i> explores how food companies have spent the last fifty years largely ignoring healthier fare in the name of their bottom lines while pushing consumers toward "convenience" food and supersize portions without considering the health consequences. From grocery aisles to restaurant booths to boardrooms, Cardello reveals the hidden forces that have long shaped your supermarket purchases and menu selections. He examines the black-and-white mindset that has produced the carefully targeted marketing strategies that have maximized profits for the food industry and led to weight gain for you. </p> <p> But Cardello makes clear that the food companies should not take all the blame. They are merely a cog in a larger system that's broken, and here Cardello illustrates how the government and the media have only made it harder for Americans to make nutritious choices. Highlighting both bit players and high-profile voices of change, Cardello explains the fundamental risks to one-size-fits-all regulatory solutions and the bigger dangers posed by letting the food pundits confuse the health conversation. </p> <p> More than simply a chronicle of how we got here, <i>Stuffed</i> also puts forth a groundbreaking blueprint for the future of the food industry. In debunking the common myth that "healthier" has to mean higher costs and unpalatable tastes, Cardello provides novel but concrete steps that food companies can take to fatten their profits and slim down their customers. In addition, he stresses the realistic role that consumers must play in America's new health equation, explaining that unless they demand healthier food with their wallets, America will continue to tip the scales for years to come. </p> <p> Provocative and insightful, <i>Stuffed</i> is a sweeping critique of excessive food consumption in America, one that uncovers the money behind the calories and presents a fresh vision for building health into the lives of ordinary Americans. </p> 3128050 1 2 2009 Stuffed: An Insider's Look at Who's (Really) Making America Fat total:47|5:1|4:15|3:19|2:11|1:1| 47 145 128 19 3 0 false false Sat Oct 31 00:00:00 -0700 2009 Sat Oct 31 12:51:37 -0700 2009 Sat Oct 31 18:37:09 -0700 2009 Hank Cardello spent many years as a marketing executive in America's food and beverage industry (General Mills and Coca-Cola are just two places he worked). A bout with chronic fatigue syndrome somehow brought to his attention the health problems ...more...]]> 4 0 false false Fri May 01 00:00:00 -0700 2009 Mon Jun 08 15:13:32 -0700 2009 Mon Jun 08 15:28:28 -0700 2009 1
I'd say it took me about 3 weeks...more...]]> 3 1 false false Sun Feb 01 00:00:00 -0800 2009 Mon Feb 02 08:36:14 -0800 2009 Wed Feb 11 05:40:40 -0800 2009
I was most interested in learning about the steps companies ha...more...]]> 3 0 false false Sun Mar 29 16:00:06 -0700 2009 Mon Mar 09 16:27:07 -0700 2009 Sun Mar 29 16:00:06 -0700 2009 more...]]> 1 1 false false Thu May 21 00:00:00 -0700 2009 Sat Apr 11 17:32:50 -0700 2009 Thu May 21 17:11:16 -0700 2009
Essentially (without complete and total ...more...]]> 4 0 false false Thu Jan 01 00:00:00 -0800 2009 Sat Jan 17 12:32:03 -0800 2009 Sun Jan 25 07:03:45 -0800 2009 more...]]> 3 0 false false Sat Jun 13 00:00:00 -0700 2009 Mon Jun 08 06:00:32 -0700 2009 Sun Jun 14 16:47:15 -0700 2009
Love the cover. Like the ideas proposed, but the most interesting thing to me were the facts presented about farm subsidies, the insider kn...more...]]> 0 0 false false Wed Apr 01 00:00:00 -0700 2009 Tue Apr 14 20:13:52 -0700 2009 Tue Apr 14 20:15:53 -0700 2009 more...]]> 4 0 false false Fri Apr 10 00:00:00 -0700 2009 Sat Apr 04 18:25:38 -0700 2009 Fri Apr 10 18:01:41 -0700 2009 more...]]> 2 0 false false Wed Sep 30 00:00:00 -0700 2009 Wed Sep 30 13:43:15 -0700 2009 Wed Sep 30 13:44:43 -0700 2009 5 0 false false Fri Jun 05 00:00:00 -0700 2009 Wed May 13 12:12:33 -0700 2009 Fri Jun 05 10:24:51 -0700 2009 more...]]> 4 0 false false Tue Apr 07 00:00:00 -0700 2009 Tue Apr 07 21:13:49 -0700 2009 Tue Apr 07 21:17:35 -0700 2009 3 0 false false Sat Aug 01 00:00:00 -0700 2009 Fri Oct 02 13:59:49 -0700 2009 Fri Oct 02 14:01:56 -0700 2009 3 0 false false Tue Jul 21 00:00:00 -0700 2009 Tue Jul 21 10:25:23 -0700 2009 Tue Jul 21 11:23:45 -0700 2009 2 0 false false Wed Jul 01 00:00:00 -0700 2009 Sun Jun 21 18:41:38 -0700 2009 Mon Jul 06 21:31:15 -0700 2009 more...]]> 3 0 false false Mon Jul 06 23:37:08 -0700 2009 Mon Jul 20 07:36:12 -0700 2009 1 2 1 false false Mon Mar 30 00:00:00 -0700 2009 Wed Feb 18 12:24:09 -0800 2009 Mon Mar 30 19:23:36 -0700 2009 3 0 false false Thu Jun 25 00:00:00 -0700 2009 Sun Feb 15 15:53:38 -0800 2009 Mon Jun 29 21:41:51 -0700 2009 2 0 false false Sun Apr 26 00:00:00 -0700 2009 Thu Apr 23 05:13:18 -0700 2009 Sun Apr 26 08:31:28 -0700 2009 more...]]> 2 0 false false Mon Nov 16 14:19:00 -0800 2009 Mon Nov 16 14:19:00 -0800 2009 http://www.goodreads.com/book_link/follow/8?book_id=3096903