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The Influentials: One American in Ten Tells the Other Nine How to Vote, Where to Eat, and What to Buy

3.20  ·  Rating Details  ·  83 Ratings  ·  11 Reviews
One American in ten tells the other nine how to vote, where to eat, and what to buy. They are
The Influentials
Who are they? The most influential Americans -- the ones who tell their neighbors what to buy, which politicians to support, and where to vacation -- are not necessarily the people you'd expect. They're not America's most affluent 10 percent or best-educated 10 pe
Hardcover, 368 pages
Published January 13th 2003 by Free Press (first published 2003)
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Kalle Wescott
Aug 27, 2013 Kalle Wescott rated it did not like it
This subject matter is very interesting to me... If you're a fan of Malcolm Gladwell (cf. The Tipping Point), you already speak in the language of mavens and connectors and salespeople. Gladwell popularized his theories of mimetics.

In Anatomy of Buzz, Emanuel Rosen calls influential mavens "hubs", who spread information to those they know in their networks.

Berry's book The Influentials starts out well, and is interesting... but then delves in to lots of statistics based on surveys of Americans d
Aug 02, 2007 Wm rated it it was ok
This book comes across as mainly an advertisement for Roper Reports.

And like many business (esp. marketing) books these days, it's a blend of research, analysis and anecdotal interviews with real people who typify the phenomenon they are asserting. The problem is that the research parts are boring (and go on too long), the real people they focus on don't really seem to be very strong examples of "Influentials."

I have no major quibbles with the underlying concept (although it'll be interesting
Apr 09, 2011 Thomas rated it it was ok
It was a good story, but having a background in social analytics I found the core premise quite off target as it doesn't really work that way. I was happy I found this in a $1 discount bin a few months after it was published as it was worth that price. Has I paid full price I would likely have given it one star. The book provides good stories, but really doesn't do much more than that.
Nov 18, 2013 Evan rated it did not like it
Outdated, vague and full of statements like "influentials are not all the same." Really? Generally an insult to the trees and squid who died to produce the book. Lots of talk about how to reach people in 2003. Sigh. At least it will leave my bookshelf.
Alexander Kelley
I would be interested in seeing an updated report. This one still has a ton of great information on a very important subgroup of people. Read through the eyes of a marketer, this report has some takeaways.
Oct 30, 2012 Rhett rated it it was ok
This book focused a lot on statistical patterns of so-called influentials. That is mildly interesting but lends no real insight to how one can BE more influential which is what I was looking for.
Jan 20, 2016 Matthew rated it it was ok
Too much of the book is outdated and repetitive . Had some interesting nuggets but not worthwhile enough to read the whole book.
Jun 09, 2011 Lauren rated it it was ok  ·  review of another edition
Shelves: nonfiction, society
Good information, although a bit dated.
Just should have been an article instead of a whole book!
Dec 19, 2010 Mindelynn rated it really liked it  ·  review of another edition
Great study on how market trends grow. Very well done and as a sociological study and insightful
Lori Grant
A should-read book for knowledge workers and entrepreneurs on concepts and social trends.
Jun 17, 2007 Jeff rated it really liked it
Recommends it for: People in marketing and start-up entrepreneurs who are looking for a niche to start with
Shelves: businessstuff
got a little repetitive, but was just what i was looking for at the time
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