Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000: Running a Business in Today's Consumer-Driven World
by Pete Blackshaw
book data
8 ratings,
3.38
average rating, 4 reviews
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published
July 8th 2008
by Currency
binding
Hardcover, 208 pages
isbn
038552272X
(isbn13: 9780385522724)
description
In today’s Internet-driven world, customers have more power than ever. Through what interactive marketing expert Pete Blackshaw calls "consumer-g...more
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other reviews (showing 1-20 of 28)
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avg 3.38
editions: all | this edition
editions: all | this edition
Read in October, 2008
I really enjoyed this book. Very eye-opening and engaging. The author makes relevant points about engaging with your customers via the Internet and the consumer generated media, that is really the norm these days.
It’s a small book, but packed full of useful and relevant tips and hints of how a company should respond to CGM and how to become a transparent organization. I’d recommend it to anyone in charge of marketing, public relations, customer service, or the director of an orga...more
It’s a small book, but packed full of useful and relevant tips and hints of how a company should respond to CGM and how to become a transparent organization. I’d recommend it to anyone in charge of marketing, public relations, customer service, or the director of an orga...more
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Read in January, 2009
Pete Blackshaw captures the need for excellent customer service in this book. As we explore social media which allows our conversations to be shared with thousands of our "friends" or "followers", this need will only grow.
Excellent case studies, easy to follow, compelling arguments. I recommend this book for business owners, public relations professionals and marketers.
Excellent case studies, easy to follow, compelling arguments. I recommend this book for business owners, public relations professionals and marketers.
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Read in September, 2008
I blogged about it in my "scratch pad" blog here. While it is mostly a book for businesses, I think it has a lesson or two for libraries and librarians as well, which is why I picked it up and ended up reading it. I borrowed it from my library.
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Mostly things I already knew, but does include a nice list of sites to track customer feedback online in Chapter 3.
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