false 3073208 1 In today’s Internet-driven world, customers have more power than ever. Through what interactive marketing expert Pete Blackshaw calls "consumer-generated media"—blogs, social networking pages, message boards, product review sites—even a single disgruntled customer can broadcast his complaints to an audience of millions. Blackshaw shows managers, marketers, and business leaders how to establish and maintain credibility for their brand by being authentic, listening and responding to customers, and forming relationships built on openness, transparency, and trust.Filled with stories based on his experience working with Fortune 500 brands such as Toyota, Dell, Nike, Sony, General Motors, Hershey, Unilever, Nestlé, Lexus, and Bank of America, Blackshaw offers a clear strategy to sustain a competitive advantage by creating enduring, loyal relationships with today’s consumer. 3104230 8 7 2008 Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000: Running a Business in Today's Consumer-Driven World total:11|5:2|4:3|3:3|2:3|1:0| 11 37 30 5 4 0 false false Fri Oct 31 00:00:00 -0700 2008 Sun Nov 23 22:06:25 -0800 2008 Sun Nov 23 22:07:01 -0800 2008
It’s a small book, but packed full of useful and relevant tips and hints ...more...]]> 4 0 false false Thu Jan 01 00:00:00 -0800 2009 Sun Mar 22 10:02:33 -0700 2009 Sun Mar 22 10:04:20 -0700 2009
Excellent case studies, easy to follow, compe...more...]]> 2 0 false false Sat Oct 10 00:00:00 -0700 2009 Tue Nov 10 13:43:35 -0800 2009 Tue Nov 10 13:45:10 -0800 2009 3 0 false false Wed Sep 24 00:00:00 -0700 2008 Fri Sep 12 13:32:20 -0700 2008 Wed Sep 24 17:56:23 -0700 2008 1 here. While it is mostly a book for businesses, I think it has a lesson or two for libraries and librarians as well, which is why I picked it up and ended up reading it. I borrowed it from my library. more...]]> 2 0 false false Mon Nov 17 11:33:09 -0800 2008 Mon Nov 17 11:34:07 -0800 2008 0 0 false false Sun Sep 20 16:54:54 -0700 2009 Sun Sep 20 16:54:54 -0700 2009 3 0 false false Sun Oct 11 00:00:00 -0700 2009 Fri Sep 04 16:14:50 -0700 2009 Sun Oct 11 18:52:38 -0700 2009 0 0 false false Sun Jun 21 08:49:59 -0700 2009 Sun Jun 21 08:49:59 -0700 2009 2 0 false false Mon Jun 15 19:09:51 -0700 2009 Mon Jun 15 19:09:51 -0700 2009 0 0 false false Thu Mar 26 07:51:08 -0700 2009 Thu Mar 26 07:51:08 -0700 2009 0 0 false false Mon Mar 02 08:59:42 -0800 2009 Mon Mar 02 08:59:55 -0800 2009 0 0 false false Sat Jan 31 09:05:40 -0800 2009 Sat Jan 31 09:05:40 -0800 2009 0 0 false false Mon Jan 12 18:42:42 -0800 2009 Mon Jan 12 18:42:44 -0800 2009 0 0 false false Fri Jan 09 10:42:10 -0800 2009 Fri Jan 09 10:42:10 -0800 2009 0 0 false false Tue Nov 11 15:09:03 -0800 2008 Tue Nov 11 15:09:16 -0800 2008 0 0 false false Fri Oct 31 08:05:28 -0700 2008 Fri Oct 31 08:05:31 -0700 2008 0 0 false false Fri Sep 26 09:19:22 -0700 2008 Fri Sep 26 09:19:22 -0700 2008 3 0 false false Mon Sep 22 15:14:09 -0700 2008 Mon Sep 22 15:14:09 -0700 2008 0 0 false false Tue Sep 09 17:20:38 -0700 2008 Tue Sep 09 17:20:38 -0700 2008 0 0 false false Fri Sep 05 08:44:31 -0700 2008 Fri Sep 05 08:44:34 -0700 2008 http://www.goodreads.com/book_link/follow/8?book_id=3073208