<?xml version="1.0" encoding="UTF-8"?>
<GoodreadsResponse>
	<Request>
		<authentication>false</authentication>
		    <method><![CDATA[]]></method>
	</Request>
	
<book>
  <id>3073208</id>
  <title><![CDATA[Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000: Running a Business in Today's Consumer-Driven World]]></title>
  <isbn><![CDATA[038552272X]]></isbn>
  <isbn13><![CDATA[9780385522724]]></isbn13>
  <image_url>http://www.goodreads.com/images/nocover-111x148.jpg</image_url>
  <small_image_url>http://www.goodreads.com/images/nocover-60x80.jpg</small_image_url>
  <description><![CDATA[In today&#8217;s Internet-driven world, customers have more power than ever. Through what interactive marketing expert Pete Blackshaw calls &quot;consumer-generated media&quot;&#8212;blogs, social networking pages, message boards, product review sites&#8212;even a single disgruntled customer can broadcast his complaints to an audience of millions. Blackshaw shows managers, marketers, and business leaders how to establish and maintain credibility for their brand by being authentic, listening and responding to customers, and forming relationships built on openness, transparency, and trust.Filled with stories based on his experience working with Fortune 500 brands such as  Toyota,  Dell, Nike, Sony, General Motors, Hershey, Unilever, Nestlé, Lexus, and Bank of America, Blackshaw offers a clear strategy to sustain a competitive advantage by creating enduring, loyal relationships with today&#8217;s consumer.]]></description>
  <work>
  <best_book_id type="integer">3073208</best_book_id>
  <books_count type="integer">1</books_count>
  <desc_user_id type="integer" nil="true"></desc_user_id>
  <id type="integer">3104230</id>
  <media_type nil="true"></media_type>
  <original_language_id type="integer" nil="true"></original_language_id>
  <original_publication_day type="integer">8</original_publication_day>
  <original_publication_month type="integer">7</original_publication_month>
  <original_publication_year type="integer">2008</original_publication_year>
  <original_title>Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000: Running a Business in Today's Consumer-Driven World</original_title>
  <rating_dist>total:11|5:2|4:3|3:3|2:3|1:0|</rating_dist>
  <ratings_count type="integer">11</ratings_count>
  <ratings_sum type="integer">37</ratings_sum>
  <reviews_count type="integer">29</reviews_count>
  <text_reviews_count type="integer">5</text_reviews_count>
</work>

  <average_rating><![CDATA[3.36]]></average_rating>
  <ratings_count><![CDATA[11]]></ratings_count>
  <text_reviews_count><![CDATA[5]]></text_reviews_count>
  
  <url><![CDATA[http://www.goodreads.com/book/show/3073208.Satisfied_Customers_Tell_Three_Friends_Angry_Customers_Tell_3_000_Running_a_Business_in_Today_s_Consumer_Driven_World]]></url>
  <link><![CDATA[http://www.goodreads.com/book/show/3073208.Satisfied_Customers_Tell_Three_Friends_Angry_Customers_Tell_3_000_Running_a_Business_in_Today_s_Consumer_Driven_World]]></link>
  <authors>
    <author>
    <id>1315761</id>
        <name><![CDATA[Pete Blackshaw]]></name>
    <image_url><![CDATA[http://www.goodreads.com/images/nophoto/nophoto-U-200x266.jpg]]></image_url>
    <small_image_url><![CDATA[http://www.goodreads.com/images/nophoto/nophoto-U-50x66.jpg]]></small_image_url>
    <link><![CDATA[http://www.goodreads.com/author/show/1315761.Pete_Blackshaw]]></link>
    <average_rating>3.36</average_rating>
    <ratings_count>11</ratings_count>
    <text_reviews_count>5</text_reviews_count>
  </author>
  </authors>
    <reviews start="1" end="20" total="29">
      <review>
  <id>38506359</id>
    <user>
    <id>1742439</id>
    <name><![CDATA[Alissa]]></name>
    <location><![CDATA[Morton, IL]]></location>
    <link><![CDATA[http://www.goodreads.com/user/show/1742439-alissa]]></link>
    <image_url><![CDATA[http://photo.goodreads.com/users/1235017143p3/1742439.jpg]]></image_url>
    <small_image_url><![CDATA[http://photo.goodreads.com/users/1235017143p2/1742439.jpg]]></small_image_url>
  </user>
    <book>
  <id type="integer">3073208</id>
  <isbn>038552272X</isbn>
  <isbn13>9780385522724</isbn13>
  <text_reviews_count type="integer">5</text_reviews_count>
  <title>
    <![CDATA[Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000: Running a Business in Today's Consumer-Driven World]]>
  </title>
  <image_url>http://www.goodreads.com/images/nocover-111x148.jpg</image_url>
  <small_image_url>http://www.goodreads.com/images/nocover-60x80.jpg</small_image_url>
  <link>http://www.goodreads.com/book/show/3073208.Satisfied_Customers_Tell_Three_Friends_Angry_Customers_Tell_3_000_Running_a_Business_in_Today_s_Consumer_Driven_World</link>
  <average_rating>3.36</average_rating>
  <ratings_count>11</ratings_count>
  <description>
    <![CDATA[In today&#8217;s Internet-driven world, customers have more power than ever. Through what interactive marketing expert Pete Blackshaw calls &quot;consumer-generated media&quot;&#8212;blogs, social networking pages, message boards, product review sites&#8212;even a single disgruntled customer can broadcast his complaints to an audience of millions. Blackshaw shows managers, marketers, and business leaders how to establish and maintain credibility for their brand by being authentic, listening and responding to customers, and forming relationships built on openness, transparency, and trust.Filled with stories based on his experience working with Fortune 500 brands such as  Toyota,  Dell, Nike, Sony, General Motors, Hershey, Unilever, Nestlé, Lexus, and Bank of America, Blackshaw offers a clear strategy to sustain a competitive advantage by creating enduring, loyal relationships with today&#8217;s consumer.]]>
  </description>
  <published>2008</published>
</book>

    <rating>4</rating>
  <votes>0</votes>
  <spoiler_flag>false</spoiler_flag>
  <shelves>
        <shelf name="read" />
            <shelf name="2008" />
        <shelf name="business" />
        <shelf name="nonfiction" />
      </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Fri Oct 31 00:00:00 -0700 2008</read_at>
  <date_added>Sun Nov 23 22:06:25 -0800 2008</date_added>
  <date_updated>Sun Nov 23 22:07:01 -0800 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[I really enjoyed this book. Very eye-opening and engaging. The author makes relevant points about engaging with your customers via the Internet and the consumer generated media, that is really the norm these days.<br/><br/>It’s a small book, but packed full of useful and relevant tips and hints ...<a href="http://www.goodreads.com/review/show/38506359">more...</a>]]></body>
    
  <url><![CDATA[http://www.goodreads.com/review/show/38506359]]></url>
  <link><![CDATA[http://www.goodreads.com/review/show/38506359]]></link>
</review>
      <review>
  <id>50061053</id>
    <user>
    <id>1681526</id>
    <name><![CDATA[Stephanie]]></name>
    <location><![CDATA[Greensboro, NC]]></location>
    <link><![CDATA[http://www.goodreads.com/user/show/1681526-stephanie]]></link>
    <image_url><![CDATA[http://photo.goodreads.com/users/1225746370p3/1681526.jpg]]></image_url>
    <small_image_url><![CDATA[http://photo.goodreads.com/users/1225746370p2/1681526.jpg]]></small_image_url>
  </user>
    <book>
  <id type="integer">3073208</id>
  <isbn>038552272X</isbn>
  <isbn13>9780385522724</isbn13>
  <text_reviews_count type="integer">5</text_reviews_count>
  <title>
    <![CDATA[Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000: Running a Business in Today's Consumer-Driven World]]>
  </title>
  <image_url>http://www.goodreads.com/images/nocover-111x148.jpg</image_url>
  <small_image_url>http://www.goodreads.com/images/nocover-60x80.jpg</small_image_url>
  <link>http://www.goodreads.com/book/show/3073208.Satisfied_Customers_Tell_Three_Friends_Angry_Customers_Tell_3_000_Running_a_Business_in_Today_s_Consumer_Driven_World</link>
  <average_rating>3.36</average_rating>
  <ratings_count>11</ratings_count>
  <description>
    <![CDATA[In today&#8217;s Internet-driven world, customers have more power than ever. Through what interactive marketing expert Pete Blackshaw calls &quot;consumer-generated media&quot;&#8212;blogs, social networking pages, message boards, product review sites&#8212;even a single disgruntled customer can broadcast his complaints to an audience of millions. Blackshaw shows managers, marketers, and business leaders how to establish and maintain credibility for their brand by being authentic, listening and responding to customers, and forming relationships built on openness, transparency, and trust.Filled with stories based on his experience working with Fortune 500 brands such as  Toyota,  Dell, Nike, Sony, General Motors, Hershey, Unilever, Nestlé, Lexus, and Bank of America, Blackshaw offers a clear strategy to sustain a competitive advantage by creating enduring, loyal relationships with today&#8217;s consumer.]]>
  </description>
  <published>2008</published>
</book>

    <rating>4</rating>
  <votes>0</votes>
  <spoiler_flag>false</spoiler_flag>
  <shelves>
        <shelf name="read" />
          </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Thu Jan 01 00:00:00 -0800 2009</read_at>
  <date_added>Sun Mar 22 10:02:33 -0700 2009</date_added>
  <date_updated>Sun Mar 22 10:04:20 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[Pete Blackshaw captures the need for excellent customer service in this book. As we explore social media which allows our conversations to be shared with thousands of our &quot;friends&quot; or &quot;followers&quot;, this need will only grow. <br/><br/>Excellent case studies, easy to follow, compe...<a href="http://www.goodreads.com/review/show/50061053">more...</a>]]></body>
    
  <url><![CDATA[http://www.goodreads.com/review/show/50061053]]></url>
  <link><![CDATA[http://www.goodreads.com/review/show/50061053]]></link>
</review>
      <review>
  <id>77353301</id>
    <user>
    <id>1364586</id>
    <name><![CDATA[Sheree]]></name>
    <location><![CDATA[Bremerton, WA]]></location>
    <link><![CDATA[http://www.goodreads.com/user/show/1364586-sheree]]></link>
    <image_url><![CDATA[http://photo.goodreads.com/users/1258065594p3/1364586.jpg]]></image_url>
    <small_image_url><![CDATA[http://photo.goodreads.com/users/1258065594p2/1364586.jpg]]></small_image_url>
  </user>
    <book>
  <id type="integer">3073208</id>
  <isbn>038552272X</isbn>
  <isbn13>9780385522724</isbn13>
  <text_reviews_count type="integer">5</text_reviews_count>
  <title>
    <![CDATA[Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000: Running a Business in Today's Consumer-Driven World]]>
  </title>
  <image_url>http://www.goodreads.com/images/nocover-111x148.jpg</image_url>
  <small_image_url>http://www.goodreads.com/images/nocover-60x80.jpg</small_image_url>
  <link>http://www.goodreads.com/book/show/3073208.Satisfied_Customers_Tell_Three_Friends_Angry_Customers_Tell_3_000_Running_a_Business_in_Today_s_Consumer_Driven_World</link>
  <average_rating>3.36</average_rating>
  <ratings_count>11</ratings_count>
  <description>
    <![CDATA[In today&#8217;s Internet-driven world, customers have more power than ever. Through what interactive marketing expert Pete Blackshaw calls &quot;consumer-generated media&quot;&#8212;blogs, social networking pages, message boards, product review sites&#8212;even a single disgruntled customer can broadcast his complaints to an audience of millions. Blackshaw shows managers, marketers, and business leaders how to establish and maintain credibility for their brand by being authentic, listening and responding to customers, and forming relationships built on openness, transparency, and trust.Filled with stories based on his experience working with Fortune 500 brands such as  Toyota,  Dell, Nike, Sony, General Motors, Hershey, Unilever, Nestlé, Lexus, and Bank of America, Blackshaw offers a clear strategy to sustain a competitive advantage by creating enduring, loyal relationships with today&#8217;s consumer.]]>
  </description>
  <published>2008</published>
</book>

    <rating>2</rating>
  <votes>0</votes>
  <spoiler_flag>false</spoiler_flag>
  <shelves>
        <shelf name="read" />
          </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Sat Oct 10 00:00:00 -0700 2009</read_at>
  <date_added>Tue Nov 10 13:43:35 -0800 2009</date_added>
  <date_updated>Tue Nov 10 13:45:10 -0800 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[This book did not really apply tomy business, so I did not get much out of it. However it was interesting to know that when we are in a store we maybe being watched to see how we react to things and figure out our habbits. ]]></body>
    
  <url><![CDATA[http://www.goodreads.com/review/show/77353301]]></url>
  <link><![CDATA[http://www.goodreads.com/review/show/77353301]]></link>
</review>
      <review>
  <id>32715687</id>
    <user>
    <id>190365</id>
    <name><![CDATA[Angel ]]></name>
    <location><![CDATA[Tyler, TX]]></location>
    <link><![CDATA[http://www.goodreads.com/user/show/190365-angel]]></link>
    <image_url><![CDATA[http://photo.goodreads.com/users/1184598441p3/190365.jpg]]></image_url>
    <small_image_url><![CDATA[http://photo.goodreads.com/users/1184598441p2/190365.jpg]]></small_image_url>
  </user>
    <book>
  <id type="integer">3073208</id>
  <isbn>038552272X</isbn>
  <isbn13>9780385522724</isbn13>
  <text_reviews_count type="integer">5</text_reviews_count>
  <title>
    <![CDATA[Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000: Running a Business in Today's Consumer-Driven World]]>
  </title>
  <image_url>http://www.goodreads.com/images/nocover-111x148.jpg</image_url>
  <small_image_url>http://www.goodreads.com/images/nocover-60x80.jpg</small_image_url>
  <link>http://www.goodreads.com/book/show/3073208.Satisfied_Customers_Tell_Three_Friends_Angry_Customers_Tell_3_000_Running_a_Business_in_Today_s_Consumer_Driven_World</link>
  <average_rating>3.36</average_rating>
  <ratings_count>11</ratings_count>
  <description>
    <![CDATA[In today&#8217;s Internet-driven world, customers have more power than ever. Through what interactive marketing expert Pete Blackshaw calls &quot;consumer-generated media&quot;&#8212;blogs, social networking pages, message boards, product review sites&#8212;even a single disgruntled customer can broadcast his complaints to an audience of millions. Blackshaw shows managers, marketers, and business leaders how to establish and maintain credibility for their brand by being authentic, listening and responding to customers, and forming relationships built on openness, transparency, and trust.Filled with stories based on his experience working with Fortune 500 brands such as  Toyota,  Dell, Nike, Sony, General Motors, Hershey, Unilever, Nestlé, Lexus, and Bank of America, Blackshaw offers a clear strategy to sustain a competitive advantage by creating enduring, loyal relationships with today&#8217;s consumer.]]>
  </description>
  <published>2008</published>
</book>

    <rating>3</rating>
  <votes>0</votes>
  <spoiler_flag>false</spoiler_flag>
  <shelves>
        <shelf name="read" />
            <shelf name="business-and-economics" />
        <shelf name="work-and-management" />
      </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Wed Sep 24 00:00:00 -0700 2008</read_at>
  <date_added>Fri Sep 12 13:32:20 -0700 2008</date_added>
  <date_updated>Wed Sep 24 17:56:23 -0700 2008</date_updated>
  <read_count>1</read_count>
    <body><![CDATA[I blogged about it in my &quot;scratch pad&quot; blog <a rel="nofollow" target="_blank" href="http://mavericklibrarian.vox.com/library/post/draft-for-booknote-on-satisfied-customers.html">here</a>. While it is mostly a book for businesses, I think it has a lesson or two for libraries and librarians as well, which is why I picked it up and ended up reading it. I borrowed it from my library. <a href="http://www.goodreads.com/review/show/32715687">more...</a>]]></body>
    
  <url><![CDATA[http://www.goodreads.com/review/show/32715687]]></url>
  <link><![CDATA[http://www.goodreads.com/review/show/32715687]]></link>
</review>
      <review>
  <id>37960525</id>
    <user>
    <id>1361783</id>
    <name><![CDATA[Krysten]]></name>
    <location><![CDATA[Bainbridge Island, WA]]></location>
    <link><![CDATA[http://www.goodreads.com/user/show/1361783-krysten]]></link>
    <image_url><![CDATA[http://www.goodreads.com/images/nophoto-F-111x148.jpg]]></image_url>
    <small_image_url><![CDATA[http://www.goodreads.com/images/nophoto-F-50x66.jpg]]></small_image_url>
  </user>
    <book>
  <id type="integer">3073208</id>
  <isbn>038552272X</isbn>
  <isbn13>9780385522724</isbn13>
  <text_reviews_count type="integer">5</text_reviews_count>
  <title>
    <![CDATA[Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000: Running a Business in Today's Consumer-Driven World]]>
  </title>
  <image_url>http://www.goodreads.com/images/nocover-111x148.jpg</image_url>
  <small_image_url>http://www.goodreads.com/images/nocover-60x80.jpg</small_image_url>
  <link>http://www.goodreads.com/book/show/3073208.Satisfied_Customers_Tell_Three_Friends_Angry_Customers_Tell_3_000_Running_a_Business_in_Today_s_Consumer_Driven_World</link>
  <average_rating>3.36</average_rating>
  <ratings_count>11</ratings_count>
  <description>
    <![CDATA[In today&#8217;s Internet-driven world, customers have more power than ever. Through what interactive marketing expert Pete Blackshaw calls &quot;consumer-generated media&quot;&#8212;blogs, social networking pages, message boards, product review sites&#8212;even a single disgruntled customer can broadcast his complaints to an audience of millions. Blackshaw shows managers, marketers, and business leaders how to establish and maintain credibility for their brand by being authentic, listening and responding to customers, and forming relationships built on openness, transparency, and trust.Filled with stories based on his experience working with Fortune 500 brands such as  Toyota,  Dell, Nike, Sony, General Motors, Hershey, Unilever, Nestlé, Lexus, and Bank of America, Blackshaw offers a clear strategy to sustain a competitive advantage by creating enduring, loyal relationships with today&#8217;s consumer.]]>
  </description>
  <published>2008</published>
</book>

    <rating>2</rating>
  <votes>0</votes>
  <spoiler_flag>false</spoiler_flag>
  <shelves>
        <shelf name="read" />
          </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at></read_at>
  <date_added>Mon Nov 17 11:33:09 -0800 2008</date_added>
  <date_updated>Mon Nov 17 11:34:07 -0800 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[Mostly things I already knew, but does include a nice list of sites to track customer feedback online in Chapter 3.]]></body>
    
  <url><![CDATA[http://www.goodreads.com/review/show/37960525]]></url>
  <link><![CDATA[http://www.goodreads.com/review/show/37960525]]></link>
</review>
      <review>
  <id>71921790</id>
    <user>
    <id>2758508</id>
    <name><![CDATA[Christian]]></name>
    <location><![CDATA[Columbus, OH]]></location>
    <link><![CDATA[http://www.goodreads.com/user/show/2758508-christian-adams]]></link>
    <image_url><![CDATA[http://photo.goodreads.com/users/1253489717p3/2758508.jpg]]></image_url>
    <small_image_url><![CDATA[http://photo.goodreads.com/users/1253489717p2/2758508.jpg]]></small_image_url>
  </user>
    <book>
  <id type="integer">3073208</id>
  <isbn>038552272X</isbn>
  <isbn13>9780385522724</isbn13>
  <text_reviews_count type="integer">5</text_reviews_count>
  <title>
    <![CDATA[Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000: Running a Business in Today's Consumer-Driven World]]>
  </title>
  <image_url>http://www.goodreads.com/images/nocover-111x148.jpg</image_url>
  <small_image_url>http://www.goodreads.com/images/nocover-60x80.jpg</small_image_url>
  <link>http://www.goodreads.com/book/show/3073208.Satisfied_Customers_Tell_Three_Friends_Angry_Customers_Tell_3_000_Running_a_Business_in_Today_s_Consumer_Driven_World</link>
  <average_rating>3.36</average_rating>
  <ratings_count>11</ratings_count>
  <description>
    <![CDATA[In today&#8217;s Internet-driven world, customers have more power than ever. Through what interactive marketing expert Pete Blackshaw calls &quot;consumer-generated media&quot;&#8212;blogs, social networking pages, message boards, product review sites&#8212;even a single disgruntled customer can broadcast his complaints to an audience of millions. Blackshaw shows managers, marketers, and business leaders how to establish and maintain credibility for their brand by being authentic, listening and responding to customers, and forming relationships built on openness, transparency, and trust.Filled with stories based on his experience working with Fortune 500 brands such as  Toyota,  Dell, Nike, Sony, General Motors, Hershey, Unilever, Nestlé, Lexus, and Bank of America, Blackshaw offers a clear strategy to sustain a competitive advantage by creating enduring, loyal relationships with today&#8217;s consumer.]]>
  </description>
  <published>2008</published>
</book>

    <rating>0</rating>
  <votes>0</votes>
  <spoiler_flag>false</spoiler_flag>
  <shelves>
        <shelf name="read" />
          </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at></read_at>
  <date_added>Sun Sep 20 16:54:54 -0700 2009</date_added>
  <date_updated>Sun Sep 20 16:54:54 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[]]></body>
    
  <url><![CDATA[http://www.goodreads.com/review/show/71921790]]></url>
  <link><![CDATA[http://www.goodreads.com/review/show/71921790]]></link>
</review>
      <review>
  <id>70085003</id>
    <user>
    <id>2601020</id>
    <name><![CDATA[Dayday]]></name>
    <location><![CDATA[Victor, ID]]></location>
    <link><![CDATA[http://www.goodreads.com/user/show/2601020-dayday]]></link>
    <image_url><![CDATA[http://www.goodreads.com/images/nophoto-U-111x148.jpg]]></image_url>
    <small_image_url><![CDATA[http://www.goodreads.com/images/nophoto-U-50x66.jpg]]></small_image_url>
  </user>
    <book>
  <id type="integer">3073208</id>
  <isbn>038552272X</isbn>
  <isbn13>9780385522724</isbn13>
  <text_reviews_count type="integer">5</text_reviews_count>
  <title>
    <![CDATA[Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000: Running a Business in Today's Consumer-Driven World]]>
  </title>
  <image_url>http://www.goodreads.com/images/nocover-111x148.jpg</image_url>
  <small_image_url>http://www.goodreads.com/images/nocover-60x80.jpg</small_image_url>
  <link>http://www.goodreads.com/book/show/3073208.Satisfied_Customers_Tell_Three_Friends_Angry_Customers_Tell_3_000_Running_a_Business_in_Today_s_Consumer_Driven_World</link>
  <average_rating>3.36</average_rating>
  <ratings_count>11</ratings_count>
  <description>
    <![CDATA[In today&#8217;s Internet-driven world, customers have more power than ever. Through what interactive marketing expert Pete Blackshaw calls &quot;consumer-generated media&quot;&#8212;blogs, social networking pages, message boards, product review sites&#8212;even a single disgruntled customer can broadcast his complaints to an audience of millions. Blackshaw shows managers, marketers, and business leaders how to establish and maintain credibility for their brand by being authentic, listening and responding to customers, and forming relationships built on openness, transparency, and trust.Filled with stories based on his experience working with Fortune 500 brands such as  Toyota,  Dell, Nike, Sony, General Motors, Hershey, Unilever, Nestlé, Lexus, and Bank of America, Blackshaw offers a clear strategy to sustain a competitive advantage by creating enduring, loyal relationships with today&#8217;s consumer.]]>
  </description>
  <published>2008</published>
</book>

    <rating>3</rating>
  <votes>0</votes>
  <spoiler_flag>false</spoiler_flag>
  <shelves>
        <shelf name="read" />
          </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Sun Oct 11 00:00:00 -0700 2009</read_at>
  <date_added>Fri Sep 04 16:14:50 -0700 2009</date_added>
  <date_updated>Sun Oct 11 18:52:38 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[]]></body>
    
  <url><![CDATA[http://www.goodreads.com/review/show/70085003]]></url>
  <link><![CDATA[http://www.goodreads.com/review/show/70085003]]></link>
</review>
      <review>
  <id>60510670</id>
    <user>
    <id>862342</id>
    <name><![CDATA[Bill]]></name>
    <location><![CDATA[Bronx, NY]]></location>
    <link><![CDATA[http://www.goodreads.com/user/show/862342-bill-florio]]></link>
    <image_url><![CDATA[http://photo.goodreads.com/users/1221322168p3/862342.jpg]]></image_url>
    <small_image_url><![CDATA[http://photo.goodreads.com/users/1221322168p2/862342.jpg]]></small_image_url>
  </user>
    <book>
  <id type="integer">3073208</id>
  <isbn>038552272X</isbn>
  <isbn13>9780385522724</isbn13>
  <text_reviews_count type="integer">5</text_reviews_count>
  <title>
    <![CDATA[Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000: Running a Business in Today's Consumer-Driven World]]>
  </title>
  <image_url>http://www.goodreads.com/images/nocover-111x148.jpg</image_url>
  <small_image_url>http://www.goodreads.com/images/nocover-60x80.jpg</small_image_url>
  <link>http://www.goodreads.com/book/show/3073208.Satisfied_Customers_Tell_Three_Friends_Angry_Customers_Tell_3_000_Running_a_Business_in_Today_s_Consumer_Driven_World</link>
  <average_rating>3.36</average_rating>
  <ratings_count>11</ratings_count>
  <description>
    <![CDATA[In today&#8217;s Internet-driven world, customers have more power than ever. Through what interactive marketing expert Pete Blackshaw calls &quot;consumer-generated media&quot;&#8212;blogs, social networking pages, message boards, product review sites&#8212;even a single disgruntled customer can broadcast his complaints to an audience of millions. Blackshaw shows managers, marketers, and business leaders how to establish and maintain credibility for their brand by being authentic, listening and responding to customers, and forming relationships built on openness, transparency, and trust.Filled with stories based on his experience working with Fortune 500 brands such as  Toyota,  Dell, Nike, Sony, General Motors, Hershey, Unilever, Nestlé, Lexus, and Bank of America, Blackshaw offers a clear strategy to sustain a competitive advantage by creating enduring, loyal relationships with today&#8217;s consumer.]]>
  </description>
  <published>2008</published>
</book>

    <rating>0</rating>
  <votes>0</votes>
  <spoiler_flag>false</spoiler_flag>
  <shelves>
            <shelf name="audible" />
        <shelf name="non-fiction" />
        <shelf name="to-read" />
      </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at></read_at>
  <date_added>Sun Jun 21 08:49:59 -0700 2009</date_added>
  <date_updated>Sun Jun 21 08:49:59 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[]]></body>
    
  <url><![CDATA[http://www.goodreads.com/review/show/60510670]]></url>
  <link><![CDATA[http://www.goodreads.com/review/show/60510670]]></link>
</review>
      <review>
  <id>59822245</id>
    <user>
    <id>2418923</id>
    <name><![CDATA[Einaras]]></name>
    <location><![CDATA[Los Angeles, CA]]></location>
    <link><![CDATA[http://www.goodreads.com/user/show/2418923-einaras]]></link>
    <image_url><![CDATA[http://photo.goodreads.com/users/1247194237p3/2418923.jpg]]></image_url>
    <small_image_url><![CDATA[http://photo.goodreads.com/users/1247194237p2/2418923.jpg]]></small_image_url>
  </user>
    <book>
  <id type="integer">3073208</id>
  <isbn>038552272X</isbn>
  <isbn13>9780385522724</isbn13>
  <text_reviews_count type="integer">5</text_reviews_count>
  <title>
    <![CDATA[Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000: Running a Business in Today's Consumer-Driven World]]>
  </title>
  <image_url>http://www.goodreads.com/images/nocover-111x148.jpg</image_url>
  <small_image_url>http://www.goodreads.com/images/nocover-60x80.jpg</small_image_url>
  <link>http://www.goodreads.com/book/show/3073208.Satisfied_Customers_Tell_Three_Friends_Angry_Customers_Tell_3_000_Running_a_Business_in_Today_s_Consumer_Driven_World</link>
  <average_rating>3.36</average_rating>
  <ratings_count>11</ratings_count>
  <description>
    <![CDATA[In today&#8217;s Internet-driven world, customers have more power than ever. Through what interactive marketing expert Pete Blackshaw calls &quot;consumer-generated media&quot;&#8212;blogs, social networking pages, message boards, product review sites&#8212;even a single disgruntled customer can broadcast his complaints to an audience of millions. Blackshaw shows managers, marketers, and business leaders how to establish and maintain credibility for their brand by being authentic, listening and responding to customers, and forming relationships built on openness, transparency, and trust.Filled with stories based on his experience working with Fortune 500 brands such as  Toyota,  Dell, Nike, Sony, General Motors, Hershey, Unilever, Nestlé, Lexus, and Bank of America, Blackshaw offers a clear strategy to sustain a competitive advantage by creating enduring, loyal relationships with today&#8217;s consumer.]]>
  </description>
  <published>2008</published>
</book>

    <rating>2</rating>
  <votes>0</votes>
  <spoiler_flag>false</spoiler_flag>
  <shelves>
        <shelf name="read" />
          </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at></read_at>
  <date_added>Mon Jun 15 19:09:51 -0700 2009</date_added>
  <date_updated>Mon Jun 15 19:09:51 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[]]></body>
    
  <url><![CDATA[http://www.goodreads.com/review/show/59822245]]></url>
  <link><![CDATA[http://www.goodreads.com/review/show/59822245]]></link>
</review>
      <review>
  <id>50503805</id>
    <user>
    <id>362546</id>
    <name><![CDATA[Natalie]]></name>
    <location><![CDATA[Ferndale, MI]]></location>
    <link><![CDATA[http://www.goodreads.com/user/show/362546-natalie]]></link>
    <image_url><![CDATA[http://photo.goodreads.com/users/1259863843p3/362546.jpg]]></image_url>
    <small_image_url><![CDATA[http://photo.goodreads.com/users/1259863843p2/362546.jpg]]></small_image_url>
  </user>
    <book>
  <id type="integer">3073208</id>
  <isbn>038552272X</isbn>
  <isbn13>9780385522724</isbn13>
  <text_reviews_count type="integer">5</text_reviews_count>
  <title>
    <![CDATA[Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000: Running a Business in Today's Consumer-Driven World]]>
  </title>
  <image_url>http://www.goodreads.com/images/nocover-111x148.jpg</image_url>
  <small_image_url>http://www.goodreads.com/images/nocover-60x80.jpg</small_image_url>
  <link>http://www.goodreads.com/book/show/3073208.Satisfied_Customers_Tell_Three_Friends_Angry_Customers_Tell_3_000_Running_a_Business_in_Today_s_Consumer_Driven_World</link>
  <average_rating>3.36</average_rating>
  <ratings_count>11</ratings_count>
  <description>
    <![CDATA[In today&#8217;s Internet-driven world, customers have more power than ever. Through what interactive marketing expert Pete Blackshaw calls &quot;consumer-generated media&quot;&#8212;blogs, social networking pages, message boards, product review sites&#8212;even a single disgruntled customer can broadcast his complaints to an audience of millions. Blackshaw shows managers, marketers, and business leaders how to establish and maintain credibility for their brand by being authentic, listening and responding to customers, and forming relationships built on openness, transparency, and trust.Filled with stories based on his experience working with Fortune 500 brands such as  Toyota,  Dell, Nike, Sony, General Motors, Hershey, Unilever, Nestlé, Lexus, and Bank of America, Blackshaw offers a clear strategy to sustain a competitive advantage by creating enduring, loyal relationships with today&#8217;s consumer.]]>
  </description>
  <published>2008</published>
</book>

    <rating>0</rating>
  <votes>0</votes>
  <spoiler_flag>false</spoiler_flag>
  <shelves>
            <shelf name="industry-books" />
      </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at></read_at>
  <date_added>Thu Mar 26 07:51:08 -0700 2009</date_added>
  <date_updated>Thu Mar 26 07:51:08 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[]]></body>
    
  <url><![CDATA[http://www.goodreads.com/review/show/50503805]]></url>
  <link><![CDATA[http://www.goodreads.com/review/show/50503805]]></link>
</review>
      <review>
  <id>47998281</id>
    <user>
    <id>1684557</id>
    <name><![CDATA[Commuterreader]]></name>
    <location><![CDATA[The United States]]></location>
    <link><![CDATA[http://www.goodreads.com/user/show/1684557-commuterreader]]></link>
    <image_url><![CDATA[http://www.goodreads.com/images/nophoto-U-111x148.jpg]]></image_url>
    <small_image_url><![CDATA[http://www.goodreads.com/images/nophoto-U-50x66.jpg]]></small_image_url>
  </user>
    <book>
  <id type="integer">3073208</id>
  <isbn>038552272X</isbn>
  <isbn13>9780385522724</isbn13>
  <text_reviews_count type="integer">5</text_reviews_count>
  <title>
    <![CDATA[Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000: Running a Business in Today's Consumer-Driven World]]>
  </title>
  <image_url>http://www.goodreads.com/images/nocover-111x148.jpg</image_url>
  <small_image_url>http://www.goodreads.com/images/nocover-60x80.jpg</small_image_url>
  <link>http://www.goodreads.com/book/show/3073208.Satisfied_Customers_Tell_Three_Friends_Angry_Customers_Tell_3_000_Running_a_Business_in_Today_s_Consumer_Driven_World</link>
  <average_rating>3.36</average_rating>
  <ratings_count>11</ratings_count>
  <description>
    <![CDATA[In today&#8217;s Internet-driven world, customers have more power than ever. Through what interactive marketing expert Pete Blackshaw calls &quot;consumer-generated media&quot;&#8212;blogs, social networking pages, message boards, product review sites&#8212;even a single disgruntled customer can broadcast his complaints to an audience of millions. Blackshaw shows managers, marketers, and business leaders how to establish and maintain credibility for their brand by being authentic, listening and responding to customers, and forming relationships built on openness, transparency, and trust.Filled with stories based on his experience working with Fortune 500 brands such as  Toyota,  Dell, Nike, Sony, General Motors, Hershey, Unilever, Nestlé, Lexus, and Bank of America, Blackshaw offers a clear strategy to sustain a competitive advantage by creating enduring, loyal relationships with today&#8217;s consumer.]]>
  </description>
  <published>2008</published>
</book>

    <rating>0</rating>
  <votes>0</votes>
  <spoiler_flag>false</spoiler_flag>
  <shelves>
            <shelf name="to-read" />
      </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at></read_at>
  <date_added>Mon Mar 02 08:59:42 -0800 2009</date_added>
  <date_updated>Mon Mar 02 08:59:55 -0800 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[]]></body>
    
  <url><![CDATA[http://www.goodreads.com/review/show/47998281]]></url>
  <link><![CDATA[http://www.goodreads.com/review/show/47998281]]></link>
</review>
      <review>
  <id>44950051</id>
    <user>
    <id>361042</id>
    <name><![CDATA[Scott]]></name>
    <location><![CDATA[Orem, UT]]></location>
    <link><![CDATA[http://www.goodreads.com/user/show/361042-scott]]></link>
    <image_url><![CDATA[http://photo.goodreads.com/users/1221857698p3/361042.jpg]]></image_url>
    <small_image_url><![CDATA[http://photo.goodreads.com/users/1221857698p2/361042.jpg]]></small_image_url>
  </user>
    <book>
  <id type="integer">3073208</id>
  <isbn>038552272X</isbn>
  <isbn13>9780385522724</isbn13>
  <text_reviews_count type="integer">5</text_reviews_count>
  <title>
    <![CDATA[Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000: Running a Business in Today's Consumer-Driven World]]>
  </title>
  <image_url>http://www.goodreads.com/images/nocover-111x148.jpg</image_url>
  <small_image_url>http://www.goodreads.com/images/nocover-60x80.jpg</small_image_url>
  <link>http://www.goodreads.com/book/show/3073208.Satisfied_Customers_Tell_Three_Friends_Angry_Customers_Tell_3_000_Running_a_Business_in_Today_s_Consumer_Driven_World</link>
  <average_rating>3.36</average_rating>
  <ratings_count>11</ratings_count>
  <description>
    <![CDATA[In today&#8217;s Internet-driven world, customers have more power than ever. Through what interactive marketing expert Pete Blackshaw calls &quot;consumer-generated media&quot;&#8212;blogs, social networking pages, message boards, product review sites&#8212;even a single disgruntled customer can broadcast his complaints to an audience of millions. Blackshaw shows managers, marketers, and business leaders how to establish and maintain credibility for their brand by being authentic, listening and responding to customers, and forming relationships built on openness, transparency, and trust.Filled with stories based on his experience working with Fortune 500 brands such as  Toyota,  Dell, Nike, Sony, General Motors, Hershey, Unilever, Nestlé, Lexus, and Bank of America, Blackshaw offers a clear strategy to sustain a competitive advantage by creating enduring, loyal relationships with today&#8217;s consumer.]]>
  </description>
  <published>2008</published>
</book>

    <rating>0</rating>
  <votes>0</votes>
  <spoiler_flag>false</spoiler_flag>
  <shelves>
            <shelf name="to-read" />
      </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at></read_at>
  <date_added>Sat Jan 31 09:05:40 -0800 2009</date_added>
  <date_updated>Sat Jan 31 09:05:40 -0800 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[]]></body>
    
  <url><![CDATA[http://www.goodreads.com/review/show/44950051]]></url>
  <link><![CDATA[http://www.goodreads.com/review/show/44950051]]></link>
</review>
      <review>
  <id>42471950</id>
    <user>
    <id>663472</id>
    <name><![CDATA[Samantha]]></name>
    <location><![CDATA[Guntown, MS]]></location>
    <link><![CDATA[http://www.goodreads.com/user/show/663472-samantha-harp]]></link>
    <image_url><![CDATA[http://photo.goodreads.com/users/1257661272p3/663472.jpg]]></image_url>
    <small_image_url><![CDATA[http://photo.goodreads.com/users/1257661272p2/663472.jpg]]></small_image_url>
  </user>
    <book>
  <id type="integer">3073208</id>
  <isbn>038552272X</isbn>
  <isbn13>9780385522724</isbn13>
  <text_reviews_count type="integer">5</text_reviews_count>
  <title>
    <![CDATA[Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000: Running a Business in Today's Consumer-Driven World]]>
  </title>
  <image_url>http://www.goodreads.com/images/nocover-111x148.jpg</image_url>
  <small_image_url>http://www.goodreads.com/images/nocover-60x80.jpg</small_image_url>
  <link>http://www.goodreads.com/book/show/3073208.Satisfied_Customers_Tell_Three_Friends_Angry_Customers_Tell_3_000_Running_a_Business_in_Today_s_Consumer_Driven_World</link>
  <average_rating>3.36</average_rating>
  <ratings_count>11</ratings_count>
  <description>
    <![CDATA[In today&#8217;s Internet-driven world, customers have more power than ever. Through what interactive marketing expert Pete Blackshaw calls &quot;consumer-generated media&quot;&#8212;blogs, social networking pages, message boards, product review sites&#8212;even a single disgruntled customer can broadcast his complaints to an audience of millions. Blackshaw shows managers, marketers, and business leaders how to establish and maintain credibility for their brand by being authentic, listening and responding to customers, and forming relationships built on openness, transparency, and trust.Filled with stories based on his experience working with Fortune 500 brands such as  Toyota,  Dell, Nike, Sony, General Motors, Hershey, Unilever, Nestlé, Lexus, and Bank of America, Blackshaw offers a clear strategy to sustain a competitive advantage by creating enduring, loyal relationships with today&#8217;s consumer.]]>
  </description>
  <published>2008</published>
</book>

    <rating>0</rating>
  <votes>0</votes>
  <spoiler_flag>false</spoiler_flag>
  <shelves>
            <shelf name="to-read" />
      </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at></read_at>
  <date_added>Fri Jan 09 10:42:10 -0800 2009</date_added>
  <date_updated>Fri Jan 09 10:42:10 -0800 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[]]></body>
    
  <url><![CDATA[http://www.goodreads.com/review/show/42471950]]></url>
  <link><![CDATA[http://www.goodreads.com/review/show/42471950]]></link>
</review>
      <review>
  <id>37456286</id>
    <user>
    <id>1702471</id>
    <name><![CDATA[Nancy]]></name>
    <location><![CDATA[New York, NY]]></location>
    <link><![CDATA[http://www.goodreads.com/user/show/1702471-nancy]]></link>
    <image_url><![CDATA[http://photo.goodreads.com/users/1226358284p3/1702471.jpg]]></image_url>
    <small_image_url><![CDATA[http://photo.goodreads.com/users/1226358284p2/1702471.jpg]]></small_image_url>
  </user>
    <book>
  <id type="integer">3073208</id>
  <isbn>038552272X</isbn>
  <isbn13>9780385522724</isbn13>
  <text_reviews_count type="integer">5</text_reviews_count>
  <title>
    <![CDATA[Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000: Running a Business in Today's Consumer-Driven World]]>
  </title>
  <image_url>http://www.goodreads.com/images/nocover-111x148.jpg</image_url>
  <small_image_url>http://www.goodreads.com/images/nocover-60x80.jpg</small_image_url>
  <link>http://www.goodreads.com/book/show/3073208.Satisfied_Customers_Tell_Three_Friends_Angry_Customers_Tell_3_000_Running_a_Business_in_Today_s_Consumer_Driven_World</link>
  <average_rating>3.36</average_rating>
  <ratings_count>11</ratings_count>
  <description>
    <![CDATA[In today&#8217;s Internet-driven world, customers have more power than ever. Through what interactive marketing expert Pete Blackshaw calls &quot;consumer-generated media&quot;&#8212;blogs, social networking pages, message boards, product review sites&#8212;even a single disgruntled customer can broadcast his complaints to an audience of millions. Blackshaw shows managers, marketers, and business leaders how to establish and maintain credibility for their brand by being authentic, listening and responding to customers, and forming relationships built on openness, transparency, and trust.Filled with stories based on his experience working with Fortune 500 brands such as  Toyota,  Dell, Nike, Sony, General Motors, Hershey, Unilever, Nestlé, Lexus, and Bank of America, Blackshaw offers a clear strategy to sustain a competitive advantage by creating enduring, loyal relationships with today&#8217;s consumer.]]>
  </description>
  <published>2008</published>
</book>

    <rating>0</rating>
  <votes>0</votes>
  <spoiler_flag>false</spoiler_flag>
  <shelves>
        <shelf name="read" />
          </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at></read_at>
  <date_added>Tue Nov 11 15:09:03 -0800 2008</date_added>
  <date_updated>Tue Nov 11 15:09:16 -0800 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[]]></body>
    
  <url><![CDATA[http://www.goodreads.com/review/show/37456286]]></url>
  <link><![CDATA[http://www.goodreads.com/review/show/37456286]]></link>
</review>
      <review>
  <id>36621464</id>
    <user>
    <id>721226</id>
    <name><![CDATA[Carol]]></name>
    <location><![CDATA[The United States]]></location>
    <link><![CDATA[http://www.goodreads.com/user/show/721226-carol]]></link>
    <image_url><![CDATA[http://photo.goodreads.com/users/1224213461p3/721226.jpg]]></image_url>
    <small_image_url><![CDATA[http://photo.goodreads.com/users/1224213461p2/721226.jpg]]></small_image_url>
  </user>
    <book>
  <id type="integer">3073208</id>
  <isbn>038552272X</isbn>
  <isbn13>9780385522724</isbn13>
  <text_reviews_count type="integer">5</text_reviews_count>
  <title>
    <![CDATA[Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000: Running a Business in Today's Consumer-Driven World]]>
  </title>
  <image_url>http://www.goodreads.com/images/nocover-111x148.jpg</image_url>
  <small_image_url>http://www.goodreads.com/images/nocover-60x80.jpg</small_image_url>
  <link>http://www.goodreads.com/book/show/3073208.Satisfied_Customers_Tell_Three_Friends_Angry_Customers_Tell_3_000_Running_a_Business_in_Today_s_Consumer_Driven_World</link>
  <average_rating>3.36</average_rating>
  <ratings_count>11</ratings_count>
  <description>
    <![CDATA[In today&#8217;s Internet-driven world, customers have more power than ever. Through what interactive marketing expert Pete Blackshaw calls &quot;consumer-generated media&quot;&#8212;blogs, social networking pages, message boards, product review sites&#8212;even a single disgruntled customer can broadcast his complaints to an audience of millions. Blackshaw shows managers, marketers, and business leaders how to establish and maintain credibility for their brand by being authentic, listening and responding to customers, and forming relationships built on openness, transparency, and trust.Filled with stories based on his experience working with Fortune 500 brands such as  Toyota,  Dell, Nike, Sony, General Motors, Hershey, Unilever, Nestlé, Lexus, and Bank of America, Blackshaw offers a clear strategy to sustain a competitive advantage by creating enduring, loyal relationships with today&#8217;s consumer.]]>
  </description>
  <published>2008</published>
</book>

    <rating>0</rating>
  <votes>0</votes>
  <spoiler_flag>false</spoiler_flag>
  <shelves>
            <shelf name="nonfiction" />
        <shelf name="to-read" />
        <shelf name="work-related" />
      </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at></read_at>
  <date_added>Fri Oct 31 08:05:28 -0700 2008</date_added>
  <date_updated>Fri Oct 31 08:05:31 -0700 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[]]></body>
    
  <url><![CDATA[http://www.goodreads.com/review/show/36621464]]></url>
  <link><![CDATA[http://www.goodreads.com/review/show/36621464]]></link>
</review>
      <review>
  <id>33893209</id>
    <user>
    <id>208636</id>
    <name><![CDATA[Raage]]></name>
    <location><![CDATA[San Francisco, CA]]></location>
    <link><![CDATA[http://www.goodreads.com/user/show/208636-raage]]></link>
    <image_url><![CDATA[http://photo.goodreads.com/users/1186890935p3/208636.jpg]]></image_url>
    <small_image_url><![CDATA[http://photo.goodreads.com/users/1186890935p2/208636.jpg]]></small_image_url>
  </user>
    <book>
  <id type="integer">3073208</id>
  <isbn>038552272X</isbn>
  <isbn13>9780385522724</isbn13>
  <text_reviews_count type="integer">5</text_reviews_count>
  <title>
    <![CDATA[Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000: Running a Business in Today's Consumer-Driven World]]>
  </title>
  <image_url>http://www.goodreads.com/images/nocover-111x148.jpg</image_url>
  <small_image_url>http://www.goodreads.com/images/nocover-60x80.jpg</small_image_url>
  <link>http://www.goodreads.com/book/show/3073208.Satisfied_Customers_Tell_Three_Friends_Angry_Customers_Tell_3_000_Running_a_Business_in_Today_s_Consumer_Driven_World</link>
  <average_rating>3.36</average_rating>
  <ratings_count>11</ratings_count>
  <description>
    <![CDATA[In today&#8217;s Internet-driven world, customers have more power than ever. Through what interactive marketing expert Pete Blackshaw calls &quot;consumer-generated media&quot;&#8212;blogs, social networking pages, message boards, product review sites&#8212;even a single disgruntled customer can broadcast his complaints to an audience of millions. Blackshaw shows managers, marketers, and business leaders how to establish and maintain credibility for their brand by being authentic, listening and responding to customers, and forming relationships built on openness, transparency, and trust.Filled with stories based on his experience working with Fortune 500 brands such as  Toyota,  Dell, Nike, Sony, General Motors, Hershey, Unilever, Nestlé, Lexus, and Bank of America, Blackshaw offers a clear strategy to sustain a competitive advantage by creating enduring, loyal relationships with today&#8217;s consumer.]]>
  </description>
  <published>2008</published>
</book>

    <rating>0</rating>
  <votes>0</votes>
  <spoiler_flag>false</spoiler_flag>
  <shelves>
            <shelf name="to-read" />
      </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at></read_at>
  <date_added>Fri Sep 26 09:19:22 -0700 2008</date_added>
  <date_updated>Fri Sep 26 09:19:22 -0700 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[]]></body>
    
  <url><![CDATA[http://www.goodreads.com/review/show/33893209]]></url>
  <link><![CDATA[http://www.goodreads.com/review/show/33893209]]></link>
</review>
      <review>
  <id>33551133</id>
    <user>
    <id>1554206</id>
    <name><![CDATA[Erin]]></name>
    <location><![CDATA[Chicago, IL]]></location>
    <link><![CDATA[http://www.goodreads.com/user/show/1554206-erin]]></link>
    <image_url><![CDATA[http://www.goodreads.com/images/nophoto-F-111x148.jpg]]></image_url>
    <small_image_url><![CDATA[http://www.goodreads.com/images/nophoto-F-50x66.jpg]]></small_image_url>
  </user>
    <book>
  <id type="integer">3073208</id>
  <isbn>038552272X</isbn>
  <isbn13>9780385522724</isbn13>
  <text_reviews_count type="integer">5</text_reviews_count>
  <title>
    <![CDATA[Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000: Running a Business in Today's Consumer-Driven World]]>
  </title>
  <image_url>http://www.goodreads.com/images/nocover-111x148.jpg</image_url>
  <small_image_url>http://www.goodreads.com/images/nocover-60x80.jpg</small_image_url>
  <link>http://www.goodreads.com/book/show/3073208.Satisfied_Customers_Tell_Three_Friends_Angry_Customers_Tell_3_000_Running_a_Business_in_Today_s_Consumer_Driven_World</link>
  <average_rating>3.36</average_rating>
  <ratings_count>11</ratings_count>
  <description>
    <![CDATA[In today&#8217;s Internet-driven world, customers have more power than ever. Through what interactive marketing expert Pete Blackshaw calls &quot;consumer-generated media&quot;&#8212;blogs, social networking pages, message boards, product review sites&#8212;even a single disgruntled customer can broadcast his complaints to an audience of millions. Blackshaw shows managers, marketers, and business leaders how to establish and maintain credibility for their brand by being authentic, listening and responding to customers, and forming relationships built on openness, transparency, and trust.Filled with stories based on his experience working with Fortune 500 brands such as  Toyota,  Dell, Nike, Sony, General Motors, Hershey, Unilever, Nestlé, Lexus, and Bank of America, Blackshaw offers a clear strategy to sustain a competitive advantage by creating enduring, loyal relationships with today&#8217;s consumer.]]>
  </description>
  <published>2008</published>
</book>

    <rating>3</rating>
  <votes>0</votes>
  <spoiler_flag>false</spoiler_flag>
  <shelves>
        <shelf name="read" />
          </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at></read_at>
  <date_added>Mon Sep 22 15:14:09 -0700 2008</date_added>
  <date_updated>Mon Sep 22 15:14:09 -0700 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[]]></body>
    
  <url><![CDATA[http://www.goodreads.com/review/show/33551133]]></url>
  <link><![CDATA[http://www.goodreads.com/review/show/33551133]]></link>
</review>
      <review>
  <id>32477465</id>
    <user>
    <id>1108487</id>
    <name><![CDATA[Eric]]></name>
    <location><![CDATA[The United States]]></location>
    <link><![CDATA[http://www.goodreads.com/user/show/1108487-eric]]></link>
    <image_url><![CDATA[http://photo.goodreads.com/users/1208961983p3/1108487.jpg]]></image_url>
    <small_image_url><![CDATA[http://photo.goodreads.com/users/1208961983p2/1108487.jpg]]></small_image_url>
  </user>
    <book>
  <id type="integer">3073208</id>
  <isbn>038552272X</isbn>
  <isbn13>9780385522724</isbn13>
  <text_reviews_count type="integer">5</text_reviews_count>
  <title>
    <![CDATA[Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000: Running a Business in Today's Consumer-Driven World]]>
  </title>
  <image_url>http://www.goodreads.com/images/nocover-111x148.jpg</image_url>
  <small_image_url>http://www.goodreads.com/images/nocover-60x80.jpg</small_image_url>
  <link>http://www.goodreads.com/book/show/3073208.Satisfied_Customers_Tell_Three_Friends_Angry_Customers_Tell_3_000_Running_a_Business_in_Today_s_Consumer_Driven_World</link>
  <average_rating>3.36</average_rating>
  <ratings_count>11</ratings_count>
  <description>
    <![CDATA[In today&#8217;s Internet-driven world, customers have more power than ever. Through what interactive marketing expert Pete Blackshaw calls &quot;consumer-generated media&quot;&#8212;blogs, social networking pages, message boards, product review sites&#8212;even a single disgruntled customer can broadcast his complaints to an audience of millions. Blackshaw shows managers, marketers, and business leaders how to establish and maintain credibility for their brand by being authentic, listening and responding to customers, and forming relationships built on openness, transparency, and trust.Filled with stories based on his experience working with Fortune 500 brands such as  Toyota,  Dell, Nike, Sony, General Motors, Hershey, Unilever, Nestlé, Lexus, and Bank of America, Blackshaw offers a clear strategy to sustain a competitive advantage by creating enduring, loyal relationships with today&#8217;s consumer.]]>
  </description>
  <published>2008</published>
</book>

    <rating>0</rating>
  <votes>0</votes>
  <spoiler_flag>false</spoiler_flag>
  <shelves>
            <shelf name="to-read" />
      </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at></read_at>
  <date_added>Tue Sep 09 17:20:38 -0700 2008</date_added>
  <date_updated>Tue Sep 09 17:20:38 -0700 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[]]></body>
    
  <url><![CDATA[http://www.goodreads.com/review/show/32477465]]></url>
  <link><![CDATA[http://www.goodreads.com/review/show/32477465]]></link>
</review>
      <review>
  <id>32086537</id>
    <user>
    <id>340146</id>
    <name><![CDATA[Martha]]></name>
    <location><![CDATA[Hoboken, NJ]]></location>
    <link><![CDATA[http://www.goodreads.com/user/show/340146-martha-garvey]]></link>
    <image_url><![CDATA[http://photo.goodreads.com/users/1199317899p3/340146.jpg]]></image_url>
    <small_image_url><![CDATA[http://photo.goodreads.com/users/1199317899p2/340146.jpg]]></small_image_url>
  </user>
    <book>
  <id type="integer">3073208</id>
  <isbn>038552272X</isbn>
  <isbn13>9780385522724</isbn13>
  <text_reviews_count type="integer">5</text_reviews_count>
  <title>
    <![CDATA[Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000: Running a Business in Today's Consumer-Driven World]]>
  </title>
  <image_url>http://www.goodreads.com/images/nocover-111x148.jpg</image_url>
  <small_image_url>http://www.goodreads.com/images/nocover-60x80.jpg</small_image_url>
  <link>http://www.goodreads.com/book/show/3073208.Satisfied_Customers_Tell_Three_Friends_Angry_Customers_Tell_3_000_Running_a_Business_in_Today_s_Consumer_Driven_World</link>
  <average_rating>3.36</average_rating>
  <ratings_count>11</ratings_count>
  <description>
    <![CDATA[In today&#8217;s Internet-driven world, customers have more power than ever. Through what interactive marketing expert Pete Blackshaw calls &quot;consumer-generated media&quot;&#8212;blogs, social networking pages, message boards, product review sites&#8212;even a single disgruntled customer can broadcast his complaints to an audience of millions. Blackshaw shows managers, marketers, and business leaders how to establish and maintain credibility for their brand by being authentic, listening and responding to customers, and forming relationships built on openness, transparency, and trust.Filled with stories based on his experience working with Fortune 500 brands such as  Toyota,  Dell, Nike, Sony, General Motors, Hershey, Unilever, Nestlé, Lexus, and Bank of America, Blackshaw offers a clear strategy to sustain a competitive advantage by creating enduring, loyal relationships with today&#8217;s consumer.]]>
  </description>
  <published>2008</published>
</book>

    <rating>0</rating>
  <votes>0</votes>
  <spoiler_flag>false</spoiler_flag>
  <shelves>
            <shelf name="currently-reading" />
      </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at></read_at>
  <date_added>Fri Sep 05 08:44:31 -0700 2008</date_added>
  <date_updated>Fri Sep 05 08:44:34 -0700 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[]]></body>
    
  <url><![CDATA[http://www.goodreads.com/review/show/32086537]]></url>
  <link><![CDATA[http://www.goodreads.com/review/show/32086537]]></link>
</review>
      <review>
  <id>31346211</id>
    <user>
    <id>1450393</id>
    <name><![CDATA[Rob]]></name>
    <location><![CDATA[The United States]]></location>
    <link><![CDATA[http://www.goodreads.com/user/show/1450393-rob-hinckley]]></link>
    <image_url><![CDATA[http://www.goodreads.com/images/nophoto-M-111x148.jpg]]></image_url>
    <small_image_url><![CDATA[http://www.goodreads.com/images/nophoto-M-50x66.jpg]]></small_image_url>
  </user>
    <book>
  <id type="integer">3073208</id>
  <isbn>038552272X</isbn>
  <isbn13>9780385522724</isbn13>
  <text_reviews_count type="integer">5</text_reviews_count>
  <title>
    <![CDATA[Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000: Running a Business in Today's Consumer-Driven World]]>
  </title>
  <image_url>http://www.goodreads.com/images/nocover-111x148.jpg</image_url>
  <small_image_url>http://www.goodreads.com/images/nocover-60x80.jpg</small_image_url>
  <link>http://www.goodreads.com/book/show/3073208.Satisfied_Customers_Tell_Three_Friends_Angry_Customers_Tell_3_000_Running_a_Business_in_Today_s_Consumer_Driven_World</link>
  <average_rating>3.36</average_rating>
  <ratings_count>11</ratings_count>
  <description>
    <![CDATA[In today&#8217;s Internet-driven world, customers have more power than ever. Through what interactive marketing expert Pete Blackshaw calls &quot;consumer-generated media&quot;&#8212;blogs, social networking pages, message boards, product review sites&#8212;even a single disgruntled customer can broadcast his complaints to an audience of millions. Blackshaw shows managers, marketers, and business leaders how to establish and maintain credibility for their brand by being authentic, listening and responding to customers, and forming relationships built on openness, transparency, and trust.Filled with stories based on his experience working with Fortune 500 brands such as  Toyota,  Dell, Nike, Sony, General Motors, Hershey, Unilever, Nestlé, Lexus, and Bank of America, Blackshaw offers a clear strategy to sustain a competitive advantage by creating enduring, loyal relationships with today&#8217;s consumer.]]>
  </description>
  <published>2008</published>
</book>

    <rating>0</rating>
  <votes>0</votes>
  <spoiler_flag>false</spoiler_flag>
  <shelves>
            <shelf name="to-read" />
      </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at></read_at>
  <date_added>Wed Aug 27 11:58:06 -0700 2008</date_added>
  <date_updated>Wed Aug 27 11:58:06 -0700 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[]]></body>
    
  <url><![CDATA[http://www.goodreads.com/review/show/31346211]]></url>
  <link><![CDATA[http://www.goodreads.com/review/show/31346211]]></link>
</review>
    </reviews>
  <popular_shelves>
          <shelf name="to-read" />
          <shelf name="business" />
          <shelf name="nonfiction" />
          <shelf name="non-fiction" />
          <shelf name="audible" />
          <shelf name="viral" />
          <shelf name="marketing" />
          <shelf name="lifestylequalityoflife" />
          <shelf name="culture" />
      </popular_shelves>
  <book_links>
    <book_link>
  <id>8</id>
  <name><![CDATA[WorldCat]]></name>
  <link>http://www.goodreads.com/book_link/follow/8?book_id=3073208</link>
</book_link>
  </book_links>
</book>
</GoodreadsResponse>