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Services Marketing: Integrating Customer Focus Across the Firm

4.06  ·  Rating Details ·  100 Ratings  ·  5 Reviews
"Services Marketing," 6/e, is written for students and businesspeople who recognize the vital role that services play in the economy and its future. The advanced economies of the world are now dominated by services, and virtually all companies view service as critical to retaining their customers today and in the future. This edition focuses on knowledge needed to implemen ...more
Hardcover, 700 pages
Published January 1st 1996 by McGraw-Hill Companies (first published July 1st 1902)
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Awais
May 23, 2013 Awais rated it really liked it  ·  review of another edition
Very good book I recommend must especially for those who are in service industry.
Greg
Jan 13, 2012 Greg rated it it was ok  ·  review of another edition
Shelves: business
This is a pretty lousy textbook. It is overly theoretical and the useful material could have been presented much more succinctly in about 250 pages.
ata Homayoun
Oct 01, 2007 ata Homayoun rated it it was amazing  ·  review of another edition
gr8 book!
Cantrelle Peppin
Dec 21, 2013 Cantrelle Peppin rated it really liked it
Covers all the necessary topics (and then some) of service marketing.
Erick Robert
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May 06, 2015
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