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Always On: Advertising, Marketing, and Media in an Era of Consumer Control: The Future of Advertising and Marketing (Strategy + Business)
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Always On: Advertising, Marketing, and Media in an Era of Consumer Control: The Future of Advertising and Marketing (Strategy + Business)

3.96  ·  Rating Details ·  23 Ratings  ·  2 Reviews
The Wall Street Journal Bestseller The Future is Now--Get Ready to Reap the Profits. We stand at the beginning of a consumer-centric age--an era with potentially enormous returns for leaders in marketing, advertising and media--if they get their approach right. The new media environment is "always on," digitally accessible to audiences from anywhere at any time, and respon ...more
Paperback, 192 pages
Published May 1st 2008 by McGraw-Hill Professional (first published January 1st 2008)
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Alan Hale
May 05, 2013 Alan Hale rated it it was amazing
Reveals the background to the radical change in advertising that practitioners need to work within today. A must read. One of the best business books I've everread. Highly recommended.
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Mar 29, 2013 Lori Grant rated it really liked it
A should-read book on advertising for the knowledge worker, manager, executive, or entrepreneur.
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