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Improve Your Marketing to Grow Your Business: Insights and Innovation That Drive Business and Brand Growth
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Improve Your Marketing to Grow Your Business: Insights and Innovation That Drive Business and Brand Growth

4.33  ·  Rating Details ·  6 Ratings  ·  1 Review

“Marketing is part art and part science. The ‘art era’ was ok in the 20th century. If you need to consistently generate growth and increased profitability in this century, you better stick with the science. When cost cutting is not enough to improve the bottom line, it is time to focus again on the consumer. Improve Your Marketing to Grow Your Business shows how to go from

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Hardcover, 226 pages
Published October 8th 2007 by Wharton School Publishing (first published September 28th 2007)
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Leader Summaries
Desde Leader Summaries recomendamos la lectura del libro Mejora el marketing para hacer crecer tu negocio, de Hunter Hastings y Jeff Saperstein.
Las personas interesadas en las siguientes temáticas lo encontrarán práctico y útil: marketing y ventas, atraer y retener a los clientes.
En el siguiente enlace tienes el resumen del libro Mejora el marketing para hacer crecer tu negocio, Una nueva forma de ver la función de marketing dentro de las empresas: Mejora el marketing para hacer crecer tu ne
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